If a business only exists to make money, it is no good and it does no good (ohai, AdTech).
Instead, a business should be a force for good, designed to create a positive outcome for the world, the future, and for people in general.
A business should exist for a purpose, and fortunately that’s something that even corporations are beginning to realise, even if they’re quite late to the game.
And, a business should be based on values.
These are mine:
Do the right thing
Commerce should be the engine that drives improvement and sustainability.
My mission is to enable social enterprises, purpose-driven entrepreneurs, and those who are on a mission to take care of People, Planet and Profit, to grow & scale, and increase both revenue & impact.
Here’s where you can get a short daily email to help you do just that: