Buyers Are Not Liars
In the world of conventional sales (as opposed to ethical sales, the way I teach it), there’s a saying that ‘buyers are liars’. Which in
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Righting Wrongs?
A savvy business owner sees a hole in the market, and figures out a way to fill it. A savvy and compassionate business owner sees
A Super Simple (and Powerful!) Reframe to Eradicate “I Don’t Like Selling”
“People love to buy, but loathe being sold to…” If the idea of selling is difficult or uncomfortable for you in any way, remember this:
Your Way, or No Way?
In your business, how do you handle the sales and price and T&C parts of being a freelancer or solo owner? Specifically, when clients try
Anyone With a Pulse (But You Know Men Don’t Wear Bras, Right?)
Anyone with more than two fingers of forehead would know to not try and sell bras to men. (Yes, I know: it can be argued
When They Resist… Are You Selling Them an Identity They Don’t Want?
It’s curious that the following is one of the less quoted ideas, in business and marketing: “People don’t buy products – they buy different versions
Selling Is Not Binary
In business, your job is to help a buyer advance, get better, solve problems – your job is not to ‘close a sale’. Sometimes people
How to Use Generosity to Improve Your Marketing and Sales
If ever you wonder why your marketing isn’t working better, ask yourself: “Have you built enough generosity into it?” If the answer is ‘yes’, ask:
Buyer Psychology, Impact, and Pricing Your Work
What would you prefer: a dollar, or ten dimes? Sounds like it’s the same thing, but it isn’t. See, there’s a common misconception in the
When a Buyer Says “I Don’t Have the Money”
Really annoying when that happens, isn’t it? You’ve spoken with the person, they love what you do, they have a clear and present need and
What If You Want to, and Need It, but You Can’t?
Here’s something that just occurred to me: What if you have a business challenge you want my help with, but it’s out of reach because
Start the Year Off Right: This Is the Quickest Road to Sales & Revenue
Back in March when Spain went into lockdown, I realised things were going to get really tough, for businesses all over the world. And since
I help nice people sell more
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Results
Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.
~ Antonio Herrezuelo,
Avenida Capital &
Grow Working
Results
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