It’s often said that humans are incredibly irrational creatures, but I don’t think that’s true. I think people simply have an operating system that’s far

Of course, nobody would say that. Nobody wants to give money to the competition. Things is though, practically every business out there does it. Here’s

How do you feel, when the time comes to ask for the sale? Most people feel all kinds of tense and conflicted. They don’t know

Isn’t it just one of the most annoying things? Everything lines up: your buyer needs your work, they like you, they trust you, they have

Let’s talk about pricing. Especially when it comes to high-ticket services and products, a lot of people are very conflicted about the rates that they