
Careful: Don’t Major in Minor Things
Whatever it is you want to achieve, improving your knowledge and skills are a great way to make it happen faster and with more ease.
Whatever it is you want to achieve, improving your knowledge and skills are a great way to make it happen faster and with more ease.
It’s the most fundamental question in any business, and yet: it’s one of the questions easiest to skip over (scary how often people have no
Wait, what? Isn’t being helpful when selling the thing that Martin always teaches? Yes indeed – but if you get it wrong, you ruin the
A while ago, someone asked: “What should I do to encourage people to buy from me?” The good news is: You don’t need to do
The money conversation is usually where people feel most uncomfortable in the whole sales process. The good news is, if that’s the case for you,
Most people answer that question by not answering it: “I’m an author” or “I’m a massage therapist” or “I own a design agency” or “I’m
You know how you can make your selling and enrolling a lot easier? Stop solving problems. “But wait, Martin! Solving problems for my clients is
Lost a fairly big sale a while ago, to a company I would have loved working with: They’re developers, they’re dead smart, their software absolutely
When a deal gets stuck because a buyer doesn’t have the budget, or considers your offer too expensive, the worst thing you can do is
When you have something for someone – a product or service, or a plan, or a great idea, or a different viewpoint you’d like them
Traditional marketing and sales has it that people don’t buy features – they buy outcomes, instead. It’s not that they want an all-natural Amazonian latex
One of the most important and influential decisions you can make, is choosing what to work on. Far too often, we launch into actions or
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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.
~ Antonio Herrezuelo,
Avenida Capital &
Grow Working
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