Sure, “The solution for everyone who has problem X” will appeal to everyone who has that problem. But appealing to someone isn’t relevant, if that
It’s the most fundamental question in any business, and yet: it’s one of the questions easiest to skip over (scary how often people have no
A while ago, someone asked: “What should I do to encourage people to buy from me?” The good news is: You don’t need to do
The money conversation is usually where people feel most uncomfortable in the whole sales process. The good news is, if that’s the case for you,
When you have something for someone – a product or service, or a plan, or a great idea, or a different viewpoint you’d like them
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