The ability to build stuff, engineer solutions… create things, that then become an asset or a tool: It’s what enables a regular person with expertise

The other day I wrote about ‘selling people a problem’ – i.e. when the buyer perceives a complication that goes along with your solution. Today,

### Part 4 in the Business Fundamentals series ### So you have this particular skill, it really works for people, and you know there’s a

Ok, part 3 in the BizFun series – where we’ll address a major reason for missing out on sales. See, we have this solution we

Thought it would be fun to dive deeper into The business Fundamentals I wrote about last week, so here’s part 2: Who are you for?

Would you add butter, only after the eggs are fried? Of course not. You know that things work, when done in the right order. And