A couple of years ago, I was talking to an entrepreneur – and as any good consultant would know, one of my first questions was:

Wait, what? Isn’t being helpful when selling the thing that I teach? Yes indeed – but if you get it wrong, you ruin the sale

Yesterday, someone asked: “What should I do to encourage people to buy from me?” The good news is: You don’t need to do any encouraging,

There is one word that when you are talking to a buyer, you should never use, and that’s the word ‘but’. Because when you talk

There’s something really simple and effective you can do to get more sales, but it’s something hardly anyone talks about. Here’s the deal. I happen

When the buyer comes to you with a problem they want to solve, you need to be careful not to confuse the symptoms with causes.

Super frustrating, when a buyer seems keen and ready, but then they end up not buying. And very often – possibly in most of the

Have you ever had that experience where you are talking to somebody, and you have this really good idea for them, and you know that