
Why Terrific Offers that People Truly Need Often Fail Completely
Ever came up with a terrific offer, a really truly helpful service or product that you just know people need, and then when you launch
Ever came up with a terrific offer, a really truly helpful service or product that you just know people need, and then when you launch
What would you prefer: a dollar, or ten dimes? Sounds like it’s the same thing, but it isn’t. See, there’s a common misconception in the
There’s three kinds of value a business can deliver: You can Fix, Prevent, or Improve. When something in the world or business of our client
An average seller tries to reason with people: “Once you understand how good of a choice it is to buy this thing…!” A good seller
It would seem to make sense, that in order for someone to enroll in your offer, you need to find out how to get that
If you look at people around you, it’s easy to think others have it figured out. The earnings, the fame, the success. But everyone, in
Whenever someone buys something, there’s something that resonates with them. Somewhere in the mix of desired outcomes, emotions, trust and thought, there’s a ‘vibe’ that
The late Dutch football coach Johan Cruyff had a way of creating his own aphorisms – some of which said little (“The ball is round”-
Saw that question on Twitter the other day. And I get it. We’re all reeling to some degree or other, and don’t we have better
Ever came up with a terrific offer, a really truly helpful service or product that you just know people need, and then when you launch
What would you prefer: a dollar, or ten dimes? Sounds like it’s the same thing, but it isn’t. See, there’s a common misconception in the
There’s three kinds of value a business can deliver: You can Fix, Prevent, or Improve. When something in the world or business of our client
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