Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

I help nice people sell more

Download a free copy of my ebook, receive a short daily email...

and discover how to sell your work without compromising your values

You’ve Already Paid the Cost to Be the Boss. Don’t Pay Twice

All your years of learning, practice, dealing with clients:

You’ve paid a tremendous amount of effort and time and money.

And all that put together, is what makes you into the pro that you are.

You’re a boss in your field, and you paid to get there.

The worst thing that you could do then, is to pay again.

Meaning: if you have the expertise and buyers perceive you as an authority and they hire you, using adwords or Facebook advertising means you’ll have to pay again.

Except this time, you’re paying for the privilege of being shown to potential buyers – and that game is not designed to make you rich – it’s designed to make the advertising platform rich.

It’s not wrong or bad to buy ads, but it’s damn expensive, and it only makes sense if you first publish your IP.

Meaning: using content to demonstrate your bossness.

Think about it:

You can spend a thousand bucks a day on ads, but if your buyers then land on a website with no content or personality, it’s the ad plus the landing page that have to do the heavy lifting.

And that’s very, very expensive.

But if you have content out there that supports the ad campaign?

Then you create a buyer journey where an ad leads to a brand the buyer can relate to.

And relatability is what sells – not features, not benefits, not quality.

People buy not because of how well-reasoned your sales argumentation is – they buy because of an emotional reaction.

And then they justify the emotional decision rationally, afterwards.

And getting that emotional response?

Create content. Publish your IP. Share of yourself.

Show your bossness.

Your brand is an entity a buyer wants to relate to, and the best way to do that is to develop a narrative that makes that possible.

Content strategy by the way, is one of the things I help clients with.

Get in touch if you want to chat about getting my help.

Cheers,

Martin

I help nice people sell more

Sign up for daily ethical selling emails and get a bonus of my free e-book, 10 Rules for Ethical Selling.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

Want to increase the number of people who buy your work?

Schedule a 20-minute sales audit

get the book

…and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

get the book

and discover how to sell the way nice people do

You’ll also receive a short daily email on ethical selling and business growth.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy