Saw a tweet a while back, from a developer saying he feels like a fraud each time he opens up the far more advanced websites of his competitors.
Before anything: if you ever get that feeling, know that it’s a good sign:
If you were a fraud, you wouldn’t feel that way.
But on a deeper level, feeling like a fraud means you’re missing an important point:
Meaning: You have a unique history, skillset, and set of experiences.
And, you have your own way of delivering solutions and messaging, and you have a unique style and personality and approach as well.
There’s only one you.
And the combination of all of the above, that’s your intellectual property.
And there will be people – guaranteed – who would much rather buy your methodology or service or product than anybody else’s…
If only you’d put your IP out there, for people to find, appreciate, and like.
So whatever it is that you sell:
Publish your IP.
It’s the single best way to advertise your unique version of you, and to enable your perfect buyer to raise their hand and say: “Over here. Help please”.
Want help selling your work? Check here.