Saw a tweet a while back, from a developer saying he feels like a fraud each time he opens up the far more advanced websites of his competitors.
Before anything: if you ever get that feeling, know that it’s a good sign:
If you *were* a fraud, you probably wouldn’t feel that way.
But on a deeper level, feeling like a fraud means you’re missing an important point.
Meaning: You have a unique history, skillset, and set of experiences.
And, you have your own way of delivering solutions and messaging, and you have a unique style and personality and approach as well.
There’s only one you.
And the combination of all of the above, that’s your intellectual property.
And there will be people – guaranteed – who would much rather buy your methodology or service or product than anybody else’s…
If only you’d put your IP out there, for people to find, appreciate, and like.
If you don’t, how will people know that they want you over someone else?
If all they have to go by are your ads, your brochures, your formal-and-professional website, and the features and benefits you promise…
How will your perfect buyers know that you are perfect for them?
So whatever it is that you sell:
Publish your IP.
It’s not that you’re a fraud – it’s that you’ve never developed an insight into the very unique way you serve your clients, which is an insight you build once you start creating content about it.
So talk about your process, your methodology, your team, your frameworks… give people a look in the kitchen, show them how you build results for clients.
It’s a terrifically effective way to advertise your unique version of you, and to enable your perfect buyer to raise their hand and say: “Over here. Help please”.
On another note:
I’m building an app that coaches you on working your pipeline, moving your deals forward – and closing them faster and at better rates.
It’s called SalesFlow Coach, and we’re scheduled for beta-release early May 2022.
Register here to be notified when it goes live.