It might look like others have it figured out, but I promise: almost nobody has.
We see the successful people, those who inspire us and cause us to aspire, and we think:
“Once I have what they have (either in place, or in possession), then things will be different! Easier! More profitable!
And yes, that might be true. But not because by then you’ll have ‘figured it out’.
Not in business, that’s not how it works.
The thing to remember is that a business is like a helicopter: inherently unstable.
The moment you take your hands off the controls, a helicopter will start to fall, rise, tilt, or list, or spin – that’s what you get with two rotors operating in different planes, each producing lift, thrust, and torque.
Business is exactly the same: inherently unstable.
Pick any business you like, one that seems like it’s unbeatable, and I’ll show you a comparable business that’s struggling, fighting competition, or is indeed out of business. Too big to fail? Hah.
Does this mean that building a business will always be a struggle?
Well no. Once you learn how to ‘fly’ that thing – once you become a skilled pilot – you’ll know which buttons to push, which valves to open or close and which levers to push or pull.
And most importantly, you’ll know to never, ever, take your hands off the controls.
The moment you do, unpredictability sets in, and you’ll start to lose control.
You want to have a stable business?
Then keep your hands on the controls, at all times.
Cheers,
Martin
