I don’t know about you, but since Spain went into lockdown I’ve felt this odd, but pleasant, sense of urgency.
A clear calling to focus on what matters most, right now.
That’s why I developed the IP to Profit system, because it seemed important to give entrepreneurs a way to shift into online offerings and sell through online channels, if right now they’re unable to go and deliver their work, or meet clients face to face.
Being able to serve your people, especially when they likely need you more than ever: that matters.
And as I saw humanity and business reel, I started seeing more and more people asking themselves:
What matters most, right now?
What that looks like is different for everyone.
But I think you’ll agree that it’s important to keep economies going.
Business operational.
Wages paid.
Clients served.
Transactions made.
And while it might seem like everything is currently so very upside down that you don’t know where to start, in order to enroll buyers, there’s one place where a business owner should always start:
With the people you look to serve.
It’s not about what you can offer: it’s about what they need.
Start there.
The IP to Profit system was built to show you how to go about it.
Whether you get the (short) ebook, the $19 video training, or a 3-hour Jumpstart Session with me, you’ll find that the system gives you a clear path to figuring out exactly what offer you need to put in front of people, so that they’ll want it, buy it, and benefit from your work.
And even if you don’t want to use my system, my point stands:
Your people need you.
Cheers,
Martin
