A while ago on a webinar I hosted, someone said in the comments that they’d like to become like a magnet, i.e. have inbound sales, instead of having to go out and find buyers.
And yeah, it’s something we all want:
Buyers show up, money in hand, ready to buy your work.
But while it’s possible to achieve, the path to getting there is long, hard and filled with disappointments.
There simply is no way around it, no matter what ‘miracle solution’ the sleazy marketing types try to sell you.
See, someone like Steven Pressfield, or Jay Abraham, or Michael Gerber (all people you’d learn a lot from if you buy their books, btw), sure they have inbound requests.
But that’s only because they’re super famous.
And to become famous, they had to build up their fame. Took a long time, too.
They had to hit the pavement, knock on doors, kick up dust.
The only way to achieve magnetism and the inbound requests that go with it, is to get out there, show up, and wade yourself through a sea of ‘no’ until you get to a ‘yes’.
Nobody shows up successful – buy you can make yourself successful.
Stephen King is another example: no matter what he writes, his fans will buy the books.
Film makers seek him out to get the rights to his work.
But good ole’ Stephen had to wade through his own sea of ‘no’.
In fact, he received so many rejection letters from publishers, that he had to replace the nail he’d stick them on, with a longer one.
Here’s the lesson:
To become successful, or famous even, or to get inbound sales working for you, don’t focus on that as a goal.
Instead, focus on the activities in your control, choose the ones that will ultimately get you there, and execute relentlessly, no matter how many times you hear ‘no’.
So the question is: what activities can you implement, that are doable enough, and fun enough, for you to carry on doing them, no matter how many no’s you have to run into?
Cheers,
Martin
P.s. If the answer is ‘have more conversations with buyers’ and your challenge is that you’re not very good at the selling bit, this 1 on 1 training will help.
