Whenever someone buys something, there’s something that resonates with them.
Somewhere in the mix of desired outcomes, emotions, trust and thought, there’s a ‘vibe’ that goes “Yeah. Want”.
And if ever you came out of a conversation with a potential buyer and they didn’t buy, it means that there was some element of resonance missing.
So how do you create that? How do you have the kind of sales conversation that resonates so much with people that they buy?
Lead with values.
The things that you’d get on a barricade for, and the things that you consider wrong.
You have them, and so does your buyer.
When talking to people, it’s easy to discover whether or not you have values and principles in common.
If you don’t, you’re out of alignment with that person – which isn’t a disaster, but it does make it more likely that you won’t reach enough resonance for them to buy.
The solution?
Put yourself in front of people who have similar or same values as you do.
That way, the moment you start talking, you’re aligned on an extremely important psychological level.
And as you converse, you’ll both discover that you have more and more values and principles in common.
Each time they realise that, they feel more aligned with you.
And that makes it SO much easier to create a client, compared to trying to enroll someone whose values are far off from yours.
Making sure your buyer-conversations are with people who are aligned with you is one of the quickest and most powerful ways to increase your conversion rate.
Did that click for you?
Then have a look at what the LEAP Framework for Ethical Selling can do for you…
Cheers,
Martin
