Last summer, just when I’d finished a new page on my website, I clicked the wrong button, and completely nuked my website. Oops.
Normally I’d try and fix it, but this time, I decided to rebuild it all from the ground up.
The experience was deeply transformative, and the lesson I learned might be relevant to you, because the process wasn’t just an upgrade to my website:
It involved an upgrade to my branding and positioning, but more importantly, it was an upgrade to the self: a change in self-identity.
And when you’re trying to sell your services, that self-identity is massively important.
Are you a mere provider, someone who needs the client to please ok your offer and give you money?
Or are you the holder of specific, unique-to-you skills, and you qualify the prospect just as much as they need to qualify you?
In many, many cases, it’s the former.
Far too many people position themselves as a supplicant.
“Please mr prospect, will you please validate me, and buy my thing?
That’s wrong on many levels.
For one thing, where’s your self-esteem, your positioning, your confidence?
But also, it’s wrong because it gives the wrong signal to the buyer.
It shows neediness, and that drives people away.
When you seem needy, the buyer will have alarm-bells ringing in their subconscious.
Instead, show confidence.
There’s a million potential clients out there.
But there’s only one of you.
So that self-image you have – what does it look like?
How do you perceive yourself, what’s your stance, what’s your attitude?
Would it need an upgrade?
If so, maybe it’s time to ‘tune the human machine’ and upgrade yourself and your self-image.
And, provided we’re the right fit, maybe I can help.