When trying to create clarity and fun and growth in your business, there’s three core areas to pay attention to – fundamental pillars, in my opinion:
Mindset, method, and skillset.
Mindset is about how to think, how to look at the playing field, the decisions to make, the things to say no or yes to.
Mindset is the overarching ‘how’ of the way you run your business.
Method, is straightforward, hands-on, measurable. It’s about planning, strategising, and steps to take, in such an order that one thing can build on another.
In other words, it’s the ‘what’ of being in business. What to do, in what way, what next, what not to do, what to measure, and what assets to leverage in order to create a thriving business.
Skillset is, as the word says, about capabilities: the specific skills you need to bring to your game in order to actually make things happen.
It’s really important to work with all three, because it’s like a three-legged stool: if one leg is missing, the thing will fall over.
You may have an excellent method and strategy, and crazy good skills at marketing or delivering your work, but if your mindset says ‘it’s pointless, the economy sucks, people just don’t pay what I deserve’, then method and skillset don’t do you much good.
If your mindset is ‘I can do this, and I know I can find the people who do want to pay good rates’, and your method for finding them is great – but you don’t have the skills required to actually find those people, it won’t work either.
It’s useful to assess where you’re at with each of the three pillars, so you get a view on where you’re at, where you want to go, and what needs to happen inbetween the here and the there.
If mindset needs improving, work on yourself. Read books, get a coach, go to workshops and retreats. Learn to make your mind work for you, instead of against you.
If method is undefined or underdeveloped, straight-up learning is in order, especially in terms of strategy, measurement, and systems.
If skillset is lacking, train yourself. Be it in copywriting, or selling, or SEO, or using social media or building your list: there’s things you can do and do well, provided you train yourself.
So whenever you feel things aren’t working the way they ought to, take yourself through a little thought exercise, and ask:
Is my mindset configured correctly for reaching my goals? Is there any belief or elements to my attitude or showing up that I can change, improve or replace?
Do I have a well-defined, hypothesis-based method in place for growing my business, that allows me to test, iterate and optimise?
Do I have the skills required to actually make it work – or do I need to acquire new skills?
Either way, if you want to make it in business, you need the three pillars: mindset, method, and skillset.
And, if you have them reasonably in place but you just want to be sure you’re working on the right things that get you to your results, then this will help.