It’s easy to think that more information is what you need. More knowledge. Understanding, tactics, strategies.
And marketers have discovered that it’s a super-easy hot-button to push:
“You don’t know enough to make it happen! You need to learn more! Otherwise you’ll never get ”there! Without these 3 secret strategies, you can’t get there!”
But it’s a lie.
A lie that says that you’re not complete yet, not sufficient.
Not informed enough, not learned enough.
What all this comes down to, is – supposedly – that YOU are not enough.
And so, another ebook gets sold, another course, another workshop.
It’s sinister, and I wonder why it’s legal, to market that way: hitting people on the level of their identity, and manipulate them into buying things under the pretext that ‘who you are isn’t enough’.
Now don’t get me wrong: I’m all for learning, and if there’s something you don’t know how to do, by all means go and get your learn on.
But if you know enough of something to get started, and run an experiment, with a reasonable degree of confidence that you’ll do a decent job…
… and at the very least lose little and learn a ton…
…doesn’t it make a lot more sense to simply create a plan, and get into action, instead of staying in learn-mode?
Because learning happens to be a fantastic way to procrastinate on doing the work, in case you never noticed.
And no matter how little or how much you know, it’s always only the doing – the taking action – that will drive results.
Which can happen surprisingly fast.
For example, a client of mine took MASSIVE action last year, put all my recommendations to use, and… wait for it…
… multiplied her revenue by 10. (True story: Her name’s Katrina Gorman and I’ll share her testimonial next week).
Did she get that from learning?
Yes, sure – but only as much as she needed to keep taking constant action on the activities that grew her business.
Other than that, she realised she’s enough, and she got busy. 10x was the result.
As for you:
I’m rather convinced that you too know enough to get started.
You have enough in you to create a plan, launch it, and start thinking about how to adjust and improve the plan and the strategy.
You, in other words, are ready.