Whether you’re a coach, a CEO, an artist or speaker or author or inventor or software develper or consultant:
People need you.
That’s why you get paid to show up and do your work.
In other words, there’s demand for what you bring.
And, it’s incumbent upon you (and every other professional) to actually bring that thing you do to the people who need it.
And if you’re then also someone with a purpose – doing your work because it makes a difference – marketing, promoting and selling go from ‘necessary evil’ to something you can do with pride.
After all, they need you – and nobody is going to search in order to find the needle (i.e. you) in the haystack (the marketplace for your kind of work).
No, it’s up to you to show up and be findable.
That’s how people who need you get to have what you do, and benefit from it.
That way you fulfill the purpose you do it for, and that’s how you make the money too.
And that purpose can be anything you want – it doesn’t have to be ‘end world hunger’ or ‘invent the next generation of batteries for Tesla’.
Whether you create inclusive workplaces, or coach executives, or run PR campaigns for social enterprises, or teach maths, or coach entrepreneurs on servant-leadership: you’ve got a purpose and it’s valid (and I do hope you know what over-arching purpose is).
Work for that purpose, show up to the people who need you, and ask them: “How can I help?”
That’s how you discover your own best, most fun, true-to-values method for growing your influence, business, revenue, and impact.
Because if we don’t manage to sell, those who need us don’t get our work.
And if that happens, there’s a harsh question to ask:
Are we actually serving our purpose?
That question and it’s answer – the why and wherefore of your work – that’s why I teach and coach on business and sales.
Because folk like us, we do this thing we do for a purpose.
It’s our job to serve that purpose, and that requires getting good at enrolling people in our work.
That’s how we get to actually serve our purpose.
And if that resonates and you’re ready to scale up and enroll more buyers, have a look here – I think it might help.
