Attentive readers will have noticed that in the last few weeks, I’ve not been as religious about publishing an article daily, as I normally am.
For which, of course, I duly apologise.
On the upside, I can share with you that it’s been for a very good reason:
A constant, daily, almost fanatical effort to get version 0.1 of my SalesFlow Coach app ready.
What can I say?
When I get into builder-mode, I get sucked in – and this time around, I dropped the ball on one of my business’ core habits: daily publishing.
I’m happy to say though, that over the weekend I was able to knock the app into shape, and now all that’s left is writing some more content, and hitting publish on it.
Of course I’m all kinds of nervous.
What if it doesn’t help people and they don’t use it?
What if it turns out that building it was wasted time?
What if I start showing it to people, and they tell me that my “baby is ugly?” (Martin-speak for: “Oh, cute. What’s it for?”
Oh well, there’s nothing for it: I need to find out if this thing will be liked, and useful to people.
Because as per Seth Godin:
Whatever you build or make – an app, a book, a business, a marketing funnel – you’re an artist trying to figure out how to put your creative energy and your experience together into something that people will see, like, and buy.
Where, in the case of SalesFlow Coach, “buying” will mean:
Using the app to advance your deals and close more sales.
Meaning: it’s going to be a free app, where your “buying” it means: logging in and using the thing.
There will be paid upgrades, such as content, trainings, group programmes, a forum and so on – but the app itself (the tool to help you close your deals), that’s going to be free.
Let’s finish up, publish, and figure out whether or not what I cooked up actually does the job for you…