Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

I help nice people sell more

Download a free copy of my ebook, receive a short daily email...

and discover how to sell your work without compromising your values

The Advantage of Disadvantages – and How You Can Turn That Into Revenue

The late Dutch football coach Johan Cruyff had a way of creating his own aphorisms – some of which said little (“The ball is round”- Thanks Johan, we hadn’t noticed) but others were quite smart:

“Every disadvantage has its advantage”.

Now at this time, when literally every person and every business struggles with a major disadvantage, this goes much further than ‘the advantage is that you can pivot into online services and offerings’.

For example: a lot of your competition has slashed their advertising and marketing budgets (always a bad idea in times of crisis), so you can increase your market share by doubling down when others are slowing down.

And on that note: advertising gets cheaper during a crisis. If you want visibility, now’s the time to get it.

Or: if you’re a hairdresser, you’re currently not making any money – but everybody and their housemate is buying hair clippers. As a barber, you can sell those, along with training videos on how to cut your spouse’s hair, and perhaps personal sessions that address the nature of an individual client’s type of hair. Big opportunity. Big advantage.

Or: there’s going to be a massive increase in learning habits, so anyone who has something they can teach, will suddenly have a much bigger market.

Or: customer needs have changed dramatically – people buy different things, or for different reasons, or to address. different problems.

Companies that continue trying to sell the old way, without adjusting to the new circumstances and the changed buyer needs, are going to struggle. See Blockbuster Video – they didn’t adjust, went out of business, and that opened up a large market, which turned into a fine advantage for that little startup called Netflix.

And you bet that a lot of your competitors – especially the big boys – are going to pivot and adjust too slowly – meaning, you can suddenly get access to, and a listening ear with, prospects who would normally happily buy from the big boys and not be aware that you exist and that you rock your work.

Another advantage?

Especially in the B2B space, there are suddenly a bunch of problems that used to be ‘nice to fix’ and that have suddenly become ‘need to fix’.

I.e. for a lot of the work that you can do, there’s now an urgent need, instead of a someday-need.

If you can spot those needs and adjust your offer and messaging, you can sell faster than you used to.

To make that easier for you, I built a system for getting exactly the right offer in front of your past customers. 

If you take the time to implement it, you could, in theory, generate new sales from the people who already like you, and trust you, and have paid you, in under a week or two. 

And that system is, only today, available to you at any price you like – you get the 1-hour training, with step by step instructions, for as little as a dollar. 

Time’s running out though, so here’s where you can get it before the price goes back to $49 👉  https://gumroad.com/l/AAKEu

Cheers, 

 

Martin

 

 

I help nice people sell more

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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