I was talking to an entrepreneur who was interested in the training on my ethical sales framework (webinar coming up in a few hours – don’t miss it), she seemed to be really on board, and when I simply asked if the training is something she’d like, that was her response.
“Yes! Take my money!”
I’ll admit, I was a bit blown away.
And, I admit it wasn’t only because of the ethical selling method that I use – this was a very ready buyer, who had been reading my emails, was a perfect fit, and who’d been sent to me by referral.
Because obviously, there’s a lot that goes into the mix, if you want to sell your work.
You can in theory sell anything to anyone, but you’ll need to be a high-level scoundrel if you want to, say, sell somebody a bridge. (Yes, can be done, has been done. Not nice).
And I doubt that you, or anyone who reads me, is a scoundrel of any level.
So that leaves folk like us, who do right by people and sell things that make a difference, with a dilemma:
If we’re going to make a difference, that will only happen when people buy.
And that’s where the good-egg problem comes in: when a high-value, high-integrity entrepreneur doesn’t sell, because values get in the way.
The solution, as you’ll learn in the webinar, is to sell more because of – not despite – your values.
And in order to do that, you don’t need to use any sort of 6-step selling formula, or 24 replies guaranteed to overcome objections, or closing techniques or even persuasion methods.
No, people like us just need to figure out how to enable a buyer to self-select, so that they enroll themselves in your offer, just like that lady did last year.
And how do you figure that out how to let a buyer self-select?
I’ll show you in a few hours from now… if you sign up for the webinar here.
See you there?