An average seller tries to reason with people:
“Once you finally understand how good of a choice it is, to buy this thing…!”
A good seller works with benefits, desires, needs and outcomes:
“You’re telling me you want outcome X, which is precisely why we created this offer. It looks like this is the thing you’ve been looking for”.
Then there’s the terrific seller, who works relationships and service:
“I’m here to help you get to the right decision – be it buy or don’t buy. Talk to me about any concern you may have, I’m not here to push anything”.
And someone who sells with a purpose, from the heart, out of sheer desire to make a positive impact?
That person seller sells stewardship:
“I’m here to make sure you’re taken care of – by me, my team, and by the product or service you’ll be using. I’m here to be a steward over your outcomes”.
That seller, by the way, is the one who gets the easiest sales, most referrals, and best clients.
Sell stewardship.
Let people know you’re there for them, looking out for them.
On another note:
I’m building an app that coaches you on working your pipeline, moving your deals forward – and closing them faster and at better rates.
It’s called SalesFlow Coach, and we’re scheduled for beta-release later this month (June 2022).
Register here to be notified when it goes live.
