An average seller tries to reason with people:
“Once you understand how good of a choice it is to buy this thing…!”
A good seller though, works with benefits and desires and outcomes:
“You’re telling me you want outcome X, which is precisely what we created this offer for. It looks like this is the thing you’ve been looking for”.
But a terrific seller works relationships and service:
“I’m here to help you get to the right decision, be it buy or don’t buy. Talk to me about any concern you may have, I’m not pushing anything here”.
And someone who sells with a purpose, from the heart, out of sheer desire to make a positive impact?
That person seller sells stewardship:
“I’m here to make sure you’re taken care of – by me, and by the product or service you’ll be using. I’m here to be a steward over your outcomes”.
That seller btw is the one who gets the easiest sales, most referrals, and best clients.
Sell stewardship.
Let people know you’re there for them, looking out for them
Oh, and for those readers who want to learn how to do that: I’m here for you.
Cheers,
Martin
