Far too little attention gets given to the assets a business has, and the way they can be made to leverage each other.
And we all have assets, but most of the time we don’t make them work for us, and then we end up spending more time and money on driving new sales, when we can easily get sales from our customer list.
Because yes, a list of past and current customers is a terrific asset to leverage.
If people have paid you before, there’s a good chance they’ll do so again – provided you show up and talk to them.
Or consider your specific, individual talent or ability: whether you call it Intellectual Property, or intellectual capital, or your ‘Zone of Genius’ work: it’s a super valuable asset.
If you package it into a programme or system, meaning you can & clone yourself, you can get your work into the hands of more people.
(Incidentally, to help you do that is exactly why I built the IP to Profit System)
Then there’s your values – the things you’d stand on a barricade for – that too is an asset, because when you identify and connect with people who have similar values, you instantly have rapport with them.
And there’s more: your team, your intelligent ability to think up solutions or systems, your likeability, your network… lots of assets, and each can be put to use for greater results.
So many assets to leverage!
So then, how do you make most use of your assets, and get all you can out of everything you’ve got – how do you ‘stack your assets’ in the simplest, fastest way?
Simple: you take your customer list, you analyse and segment it for needs and urgencies, and you create an offer based on your intellectual property, and you ask your past buyers if they want it.
That’s precisely what you’ll learn in the IP to Profit system. Until this Friday it’s pay-what-you-want, and you can get it here.