Specifically, a solution in case you suddenly have a lot fewer sales than before, like so many people out there.
Here’s the situation:
Being human means being biased. It is literally impossible to be completely unbiased, because on an evolutionary level, we’ve always needed to make snap-assessments about the world around us.
Otherwise, we wouldn’t have survived this long.
If you can’t be biased to assume that fangs = threat, you’ll quickly discover just how deadly fangs can be.
So if you think that you’re completely unbiased, your lizard brain says no, that’s not true.
The good news here, is that you get to choose your biases.
Good and useful ones, or silly and obstructing ones. Up to you.
And choosing them isn’t all that hard, once you start to identify the ones that you already have.
For example: You may be inclined to think that society is going to collapse – a bias that will cause you to spot in your world all kinds of confirmations of that fear.
Or, you can choose a different bias: that amidst the mess and chaos, there are quite a few good things happening.
Those may not make the bad things less bad, but looking at positive sides and silver linings helps you see opportunities that you can then leverage.
Someone this week pointed out that I have a ‘solution-bias’ – something I’d never considered, but it’s true: I like creating solutions.
It’s what my work is built on.
And, it’s why I was able to quickly create the IP to Profit system, and launch it in less than three weeks from Spain going into lockdown.
Because I saw a problem (people suddenly not selling and earning) and I figured ‘Let’s build a solution’ (take your intellectual property and convert it into a new revenue centre).
Biases are kind of like air: You’re going to be breathing anyway, so you might as well breathe fresh, clean air.
Or consider food: if you’re going to be eating, best eat well & healthily.
As for biases: you have them, whether you like it or not, agree or not.
Best choose those biases that enable you to create, solve, grow, serve, and thrive.
For me, that includes a bias for creating solutions.
And if your bias is ‘it should still be possible to sell my work, even now’, then the IP to Profit System gives you a complete roadmap to make that happen.
Check it our here:
Cheers,
Martin
