They say that in no more than 6 ‘friend of a friend steps’, each one of us is connected to one another.
The idea started some years ago, I think when someone tried to prove that in just 6 connections, everyone could get in touch with Kevin Bacon, or something like that.
I think he got a lot of phone calls that day.
Anyhow, apparently researchers at Microsoft analysed 3 billion messages, and found that the theory holds, except it’s 6.6 degrees.
Now, I don’t propose you try to call Kevin Bacon. (I tried – his voicemail said ‘This is not how it works’)
But I do want you to be fully aware that you are just a few steps away from incredibly useful, or influential, or helpful people.
You can very easily make connections with people who might just have an enormous impact on your art career.
One of the artists I’m working with – a talented Dutch woman by the name of Karin Hoogesteeger – was about to open a show.
I mentioned her last week, when I instructed her to reach out to influencers in the field of education, since her art has to do with that.
I gave her some instructions on what to put in an email to those people, and made a few edits for her.
She sent it to about 30 people.
So far, only one reply.
That reply was absolutely stellar.
A Dutch education bigwig sent her an extremely positive, grateful for receiving it.
And, from a guy who is positively a thought leader in education in Holland.
Author, speaker, you name it.
That guy gets SEEN, he has a huge network and social and professional standing, and he was thrilled to receive her missive.
How’s that for minimal degrees of separation?
Just from a few hours of building a list and sending one simple friendly email.
Unfortunately it was too short notice and he can’t show up.
But, the connection has been made, and a relationship has started.
If she nurtures that relationship, he’s extremely likely to show up at a future show.
Connections, conversations, relationships – that’s what an art business is about.
And as you’ve seen it can be so easy (and fun) to do.
So here’s the deal.
In the next LEAP newsletter, you’ll find the exact email that she sent, plus instructions on how to modify it for your own purposes.
But, there’s more.
I’m going to do you a very special favour.
For anyone who signs up for the deadline tomorrow night, I will personally edit your email for you, and get it ready to send.
You take the template, modify it, and send it to me.
When you get it back, it’ll have been massaged by these here big strong hands, and just might land you a perfect connection, just like what happened to Karin.
You can use that email over and over again, each time you have a new show or studio viewing.
And each time you send it, someone just might show up, or become a precious connection.
Ready for 2016?
Then get on board the LEAP system, and I’ll make you ready.
Access here –> http://martinstellar.com/leap-to-more-sales/
P.s. If you are currently a LEAP subscriber, you can also send me your email for me to edit. Note: this is not a rewrite – I’m offering to tweak and perfect it for you, like I did for Karin.