Building a prosperous business around your creative work can be utterly simple.
Not necessarily easy (it very likely won’t be) but that doesn’t mean it has to be complicated.
So when people ask me what they ought to do in order to grow their business, I like to start out with two questions:
Are you building your list?
And secondly: Are you talking to your subscribers?
Because in the end, these two elements (growing your list of potential buyers, and regularly communicating with them) are essential.
If one of these is missing, you’ll always find yourself struggling to grow your venture.
But if you base your business decisions and growth on them, you have a simple framework that you can use, test, and optimise.
So if you ever find yourself stuck, or unable to grow, ask yourself those two questions.
If the answer is ‘no’ to either of them, you know what to do: grow your list, and talk to your people.
Real simple, and more importantly: real nice. Because what I experience (as does everyone who decides to follow my recommendation and starts talking to their list) is that a consistent email habit with your list doesn’t just lead to sales and business growth.
No, if you do email marketing right, you’ll also be building a fanbase, and a platform, and strong relationships with people, not to mention conversations. And as always: sales happen in the context of a conversation, always.
So if you want to grow? Then grow your list, and talk to the people who sign up.