Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

I help nice people sell more

Download a free copy of my ebook, receive a short daily email...

and discover how to sell your work without compromising your values

“Selling Is Begging”

Whenever I present the Sales for Nice people webinar, I like to start off gauging the mood of the room, by asking:

What does ‘selling’ represent for you, what thoughts or feelings come up?

Usually, people say things like ‘awkward’, or ‘necessary evil’, or ‘helping’.

But the other day, someone dropped ‘selling is begging’ in the chat.

Wait, what? No! Hell no!

See, this is why I’m in this business, teaching good people to sell ethically.

Because ‘selling is begging’ is an opinion based on an incorrect view, on many levels.

It supposes that we need something from our buyer, want something from them.

But we should want something for our buyer, instead.

Before anything, we should want for them to make the best possible decision at this point in time.

Which can be a yes or a no, it all depends.

And when you make your selling a process of helping them make that decision, there’s nothing awkward, or evil about it – and certainly nothing beg-y.

I’ll never tire of saying it:

Selling is the oldest profession in the world.

It’s inherently, fundamentally human. It’s how psychology and communication works.

Even chimps sell.

Because in the end, selling really is nothing more than offering something of value – be it time, product, food, attention, care, protection – and asking the other:

Wanna trade?

You do it every day, all day long, and so does everybody else.

So if there’s anything conflicting about sales in your experience, remember this:

You’re looking at it the wrong way.

And if you want to learn how to look at it the right way, go here.

Cheers,

Martin

 

I help nice people sell more

Sign up for daily ethical selling emails and get a bonus of my free e-book, 10 Rules for Ethical Selling.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

Want to increase the number of people who buy your work?

Schedule a 20-minute sales audit

get the book

…and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

get the book

and discover how to sell the way nice people do

You’ll also receive a short daily email on ethical selling and business growth.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy