Whenever I present the Sales for Nice people webinar, I like to start off gauging the mood of the room, by asking:
“What does ‘selling’ represent for you, what thoughts or feelings come up?”
Usually, people say things like ‘awkward’, or ‘necessary evil’, or ‘helping’.
But the other day, someone dropped **”selling is begging”** in the chat.
And no, selling is not begging.
It might feel that way, but that’s only if you want something from the other person.
But we should want something *for* our buyer, instead.
Before anything, we should *want for them to make the best possible decision at this point in time.*
Which can be a yes or a no, it all depends.
And when you make your selling a process of helping them make that decision, there’s nothing awkward, or evil about it – and certainly nothing beg-y.
I’ll never tire of saying it:
Selling is the oldest profession in the world.
It’s inherently, fundamentally human. It’s how psychology and communication works.
Even chimps sell.
Because in the end, selling really is nothing more than offering something of value – be it time, product, food, attention, care, protection – and asking the other:
You do it every day, all day long, and so does everybody else.
Might as well accept that trading is fundamental to being human, and learn how to do it well – no begging required.
On another note:
I’m building an app that coaches you on working your pipeline, moving your deals forward – and closing them faster and at better rates.
It’s called SalesFlow Coach, and we’re scheduled for beta-release in June 2022.
Register here to be notified when it goes live.