Cold here, up in Zurich.
Lovely views though, and such nice people.
And hey, they seem to like my lemonade.
Just now, for example:
A call from a Swiss artist named Martin.
“I heard about your seminar, can you tell me more?”
I give him a quick rundown of what’s going to be in it, and we continue to spend some time talking – or rather: Me asking questions and listening.
He’s got a fulltime job, and his goal is to be a fulltime artist in 5 years from now.
Not easy, but certainly not impossible.
I offer him some suggestions:
“What if you plan a 6-month experiment, where all you do is paint and sell art – no dayjob?
“You’d save up enough money to quit your job (he’s highly qualified so in the worst case he could probably find another job without too much trouble).
“You’d go all out, selling art, and see if it works. What about that?”
“Yes”, he tells me. “But the buyers…”
“Ok”, I tell him, “You’ve done commissions before. What if you start studying the business market in the next few months?
“See if you can get commissions from businesses?
“After all, B2B sales can be a lot easier.
“Companies are actively looking to invest, cash in hand”.
“True”, he says, “I could do that”.
“Right! So you could start identifying companies that you really like, that you’d love to work with.
“Next, you start to research what kind of visuals they’ve bought over the years.
“That’s market research, that way you learn who buys what, and from which artists.
“And if they’ve bought art before, they might do so again – maybe even from you”.
“You can also look for artists similar to yourself, and see who their audience is on social media.
“Any companies in that audience? Then you have valuable data, especially if it turns out that those artists sell to companies.
“Next, after the research, you start to find ways to get in front of those businesses who buy art.
“Commissions aren’t always the most fun, it really depends.
“But at least that way you can gather up the money you need to fund a 6-month trial of selling your purely creative work.”
Through my phone comes the sound of synapses firing.
“This is really great, I’m going to start looking into it”.
Of course he will: His name is Martin, the name means warrior. Folks like us fight.
“Please send me an email when the masterclass date is confirmed”, he says.
“I definitely want to come and learn”.
There you go: helpful marketing.
Look at what happened: I told my Zurich friends what I’m up to, and they told their friends.
I get a call, spend an agreeable ten minutes on the phone having an interesting conversation, and the other Martin takes home something useful.
And without even trying to sell anything, he tells me that he wants to be there.
Again: you don’t need to do ‘marketing’.
You just need to have more conversation.
Without expectations, just in order to see if there’s resonance.
Sales happen automatically as a consequence, as long as you have enough conversations and with the right kind of people.
Want to learn more about how to do that?
Then come to the masterclass in Spain on the 6th of February – or sign up and get the videos delivered to you.
More information and signup right here –> http://martinstellar.com/find-buyers-sell-art/