Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

I help nice people sell more

Download a free copy of my ebook, receive a short daily email...

and discover how to sell your work without compromising your values

Pricing Yourself Out of – and Into – a Market

A while ago, I issued a proposal to a potential client – and they turned it down, because of the price tag.

“You’re pricing yourself out of the market” was the response.

My reply?

“Not historically so”.

Arrogant perhaps, but true.

Here’s why this might be relevant to you:

Each market segment, and each prospect in those, has their own acceptable levels of investment – and if you find that people turn down your offers because of price, it’s not that your pricing is wrong: it’s that you’re talking to the wrong market.

Some people pay 20 bucks for a pair of shoes, others pay 2000.

It’s on you as the business owner to decide who you want to sell to.

If you have a high-value service offer, and there’s a considerable investment to make, you need to carefully choose who you talk to.

Many entrepreneurs who deal with ‘can’t afford that’ or ‘it’s too expensive’ on a frequent basis, will try to fix their offer or their price.

But that’s a losing game – it’s much more fun – and lucrative – to fix your targeting, niche and audience.

There’s people who want to pay top dollar for your work – and if you want to earn top dollar, you need to focus on showing up to those people.

Makes sense, right?

Now, let’s take two hours on Zoom (limited time offer, only $150) to find out what that top-dollar market is for you, and what kind of messaging to use in order for you to land those clients.

Let me know if you’re up for it…

Cheers,

 

Martin

 

I help nice people sell more

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Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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