There’s a popular idea, that if we’re good people and we’re in business with a purpose, we don’t need to do any selling.
That our heart is so much in the right place, and our product or service is so good, and solves such an important problem, people will seek us out and sell themselves on buying from us.
“They know I’m here. They’ll let me know when they’re ready” is how the thinking goes.
But that’s entitlement.
It doesn’t matter how good of a person you are, or how good your work is:
People aren’t going to just show up and throw money at you.
Which, if you are a good egg, is something you’ve probably noticed:
If you don’t get yourself out there, people apparently don’t buy.
No, if you want people to benefit from your work, and you want your company to thrive, you have no choice but to engage in marketing and sales.
And if that makes you want to close your laptop and pretend you never read the above, remember:
All that means is generating, and having, the kinds of conversations that help the buyer gain the clarity they need in order to make a decision, be it yes or no.
That way, selling itself becomes an act of service.
From “Hey I’m awesome and now everybody should come to me and buy already”, to:
“Hey, can I help you figure out your best next step?”
You’re not entitled to any clients.
But you do have an option to help people figure out what their best choice would be.
The choice is yours…
On another note:
I’m building an app that coaches you on working your pipeline, moving your deals forward – and closing them faster and at better rates.
It’s called SalesFlow Coach, and we’re scheduled for beta-release early May 2022.
Register here to be notified when it goes live.