There’s a popular idea, that if we’re good people and we’re in business with a purpose, we don’t need to do any selling.
That our heart is so much in the right place, and our product or service is so good, people will seek us out and sell themselves.
“They know I’m here. They’ll let me know when they’re ready”.
But that’s entitlement.
The most galant and good-looking knight would be foolish to sit in his castle, and expect fair maidens to show up and knock on his door.
And no matter how good of a person you are, or how good your work is, that does not mean you’re entitled to people showing up and throwing money at you.
Which, if you are a good egg, is something you’ve probably noticed.
No, if you want people to benefit from your work, and you want your company to thrive, you have no choice but to engage in marketing, and in having the kinds of conversations that enable a buyer to say yes.
That wording is chosen intentionally:
Selling does not have to be pushy – and it can be fun and an act of service, if you make it about the other person, and what it is that they most need.
To learn that, Andrea Pacini of Ideas On Stage is hosting a webinar tomorrow, where I’ll explain how to do just that, using my LEAP Framework for Ethical Selling.
There’s a few seats left, and you’ll find it worth your time.
Registration is here:
See you there!