Just curious: Did you see any special offers come by today?
Unless you’re living under a rock (a very good place to live, on Black Friday), you’ll have been bombarded with deals offers, and ‘never-to-return-insane discounts’.
I watch the madness, and I lament the sorry state of the world, and of the advertising industry at large.
I mean, come ON: The Black Friday idiocy has even been exported to Spain.
And it’s not about special deals, either.
It’s about induced mass-hysteria.
That special deal?
It’ll come around again in the coming year.
Businesses are always creating deals.
So why do people go crazy, crushing each other when the doors of the shop open?
A shopping frenzy akin to ravenous animals trying to get at an elephant’s carcass.
Madness, and disgusting.
It’s one hell of a fine reason for artists to get good at marketing.
Yes, I’m talking to you.
See, Cybermondays and Black Fridays and what have you, they only work because of manufactured hype.
It really is a type of mass-hysteria.
But there are other ways to sell, without any hype.
Helpful marketing is the name of the game.
Creating media and messages that are fun and inspirational in their own right.
Content that if you were to sell it, people would actually love to pay for it.
Except you give it away, because that is what your marketing.
When you do that, you feel fulfilled and happy, because in the process of getting your name out there and your stuff seen, you are already making the world a slightly better place.
Even before you get the sale, at which point the effect of what you bring to the world gets amplified hugely.
Yes, you can manipulate people into buying.
It’ happening on a huge scale, under our very eyes, today.
But you can also facilitate the buying process for people who really want what you make.
Anyway, enough ranting for today.
I’m going to crawl back under my rock and ride this day out.
Meanwhile, here’s where you go to learn how that helpful marketing idea works –> http://martinstellar.com/leap-to-more-sales/