Sane and ethical business owners don’t just want the money:
They also want their buyers to be happy for having purchased.
But wanting happy buyers isn’t enough.
You also have to want the money – and there’s nothing wrong with that.
If you don’t have financial goals for your business, and you only measure how happy people are, or how many of them you have, you’re working to reach a moving target.
How much happy? How many people happy? How scalable is their happy, if you’re not looking at the financial goals that enable you to re-invest, scale up, reach more people, make more people happy?
I meet a lot of wonderful people, committed to doing stellar work and serving clients.
But everyone I meet who only wants happy customers, and does not also want to reach specific money goals, struggles.
And you don’t have to struggle.
All you have to do is want the best of both worlds:
Want happy buyers.
Want the money.
P.s. Oh hey, and the best way to get happy buyers? Use a sales process that makes people want to enroll in your work, eagerly and voluntarily. You can learn that sales process with my 1 on 1 training on ethical selling.