But now that I’ve started building in public, something just resolved itself and became crystal clear.
See, I’ve always liked working with coaches and consultants, but as a niche that’s way too broad.
And we all know that the narrower the niche, the easier to build a business.
But I just could never really figure out what kind of coach, or consultant. And so for the last few years – basically, since moving away from coaching artists – I’ve not really know who ‘my people’ are.
I’ve always know what I’m for – helping ethical people build a thriving business – but I just wasn’t clear who I was for.
But this morning, as I was journalling through the question of what type of content I want to be putting out, it hit me.
In retrospect, it’s dead obvious.
I mean all my friends are techies.
Developers, makers, builders, SaaS owners, coders and programmers.
I gravitate to that kind of person – for one thing because they tend to build really cool things, but also because of the way their minds work.
You have to be a logical, critical thinker, if you want to program something.
And as I move on learning about programming and taking my first steps learning Python, I realise:
These are my people.
Not surprising, since I got my interest in computers and programming from my dad, who was a systems analyst.
Used to go into banks and corporations to analyse their software, back in the day.
In fact, as a kid I used to ‘play programmer’ – rifling through boxes full of dot-matrix printouts of code that he’d taken home to analyse.
But I digress.
Yes, I love working with coaches and consultants.
Especially if they work with developers and SaaS, like some of my clients do.
So, if that’s you, and you want to land more developer clients, maybe I can help.
Send me a message, and let’s have a chat.
Cheers,
Martin
