Heard that on a podcast this morning, not sure who first said it. But it’s true, in business.
Now before any artists reading this get upset: I’m not slating anything about art or artists. In fact, art is an important and valuable part of history and society and culture – and thank you all for making it.
That said, when you create marketing materials – emails, videos, presentations, social updates – and you don’t end with a call to action, what you’ve done is a public service…
… without serving your business – like art, it’s good for people and society.
It’s useful, good, gratefully received, builds goodwill and trust and rapport – but it doesn’t serve your business.
Because a business needs customers, and – oddly – you’ll get more of them when you ask.
That doesn’t mean you need to go all ‘buy now’ in everything you put out there, mind you.
You can invite your audience to take any kind of action – so long as you ask them for some kind of action you suggest they take.
“Check out the course…”
“Buy it if it’s right for you”
“Share this with a friend?”
“Tell me, what’s your view?”
“You’ve learned the exercise, now I highly recommend you take some time for it.”
“Now that you know the cost of sloppy thinking, is it time to start thinking better and making better decisions?”
“Think about it…”
You see, there’s a million actions your reader or viewer can take.
The best one for business is one that leads to a sale, of course.
But on days when you’re not driving for a sale, or your intention is to serve or inform or train or entertain, you’re missing out if you don’t also invite the person to take some sort of action.
You’ve just done something intended to change or better their life.
What better thing to do, than to ask them to action it?
Think about it… see how you can work CTA’s into your own materials.
Or, you can talk to me if you’re ready to level up your marketing and sales in a big way.
Either way: I highly recommend you always use a CTA.
P.s. Here’s an example of another fun CTA you can use:
If you’ve considered contacting me about my work but haven’t yet… what’s the thing you want the most for your business… the thing you want so much, that you’ll click this link and schedule a short conversation, so I can learn what you want and you can learn if I’m the right one to help you get it…?