It’s one of the things I hear most often.
You might feel that way too, but:
Is it true?
Each time you interact with someone and you’re trying to get a result with them, you’re selling.
You’re selling them an idea, you’re selling them on collaborating, on showing up, on what you believe the best outcome.
There really isn’t any situation where you’re not, in some way or other, selling someone on something.
Even when you’re having a chat with a friend and you’re just shooting the breeze: you’re selling them on engaging with you.
And if what you’re saying isn’t interesting or relevant to them, they’ll disconnect.
They’ll only ‘buy’ what you’re ‘selling’, as long as it’s interesting for them.
Another thing I hear a lot is:
“I just don’t like selling! It’s awkward and uncomfortable.”
I get that, but really that’s just because of a mistaken view on what selling actually is.
You see selling as “that thing that thing that people do when they phone you up to offer you a ‘terrific deal’ on switching phone providers”.
But that’s not selling: that’s simply hassling people.
Selling – when done by nice people who care about others – is just a way of having a conversation intended to find common ground, to see where your ideas overlap, and trying to figure out in what way you would both like to move forward together.
Nothing awkward about that, is it?
“I can’t get the rates I want!”, is another common one.
If that’s the case, it’s usually because you’re focused on the wrong thing.
Meaning: you’re trying to have the other see how worthwhile your offer is, instead of trying to figure out how much it’s worth to them to solve whatever problem your work solves.
In other words:
You’re making it about what you think, and offer, and provide, instead of trying your to get on their side, and seeing what wants and aspirations they have, and which fears and frustrations.
Or this one:
“So many people who would really benefit and ought to buy end up saying no!”
If that’s the case, the same thing applies:
You’re making it about yourself, not them.
So then, what’s the remedy for these issues?
I can show you that.
Especially if you’re a good egg, an ethical entrepreneur who truly cares.
For people like that, I developed a framework for ethical selling that really shifts how you show up and interact with buyers.
You go from awkwardness to being comfortable.
From “can’t earn enough” to earning the money you deserve.
From low conversion rates to seeing buyers enrol themselves.
I turned this framework into a ten-week training programme, and it’s quite powerful.
Right now and until January 1st, it’s available at $1500, but after that it goes up to $2800.
There’s only 10 seats available.
You get 1 weekly, live, personal, 1 on 1 session, plus as much email support as you need.
So the question is:
Do you want to keep going as before, hit and miss, feeling awkward about selling, not earning what you deserve?
Or instead, do you want to handle the sales process in a way that’s in line with your values, and that enables you to enrol and serve more people than you ever have, so that you get to have a bigger impact?
If the latter is the case: there’s 10 seats left, and the $1500 price of entry is only valid as long as the year lasts.