Yesterday I told you that if you do it right, and you treat your list well, you can send daily emails that inspire, entertain, educate, and yes:
You can, without risk or adverse consequences, send daily emails that sell your work.
And, that keep your unsubscribe rates low.
So I imagine the idea might appeal to you, but you’re concerned:
“People only got the occasional email from me. If I suddenly start mailing daily, I’ll decimate my list!”.
This might be true.
And if that happens, it might be a really good thing.
Because those who don’t leave, they are the people who actually want to hear from you every day.
I.e. an engaged audience.
But, I understand that for most people, the risk and uncertainty are too great.
So, what about an experiment?
Two options:
Option # 1
Take a random section of your list – say 5% or 10%. (You’ll want at least 100 recipients, in order to get a correct reading on the response of your audience).
Start sending dailies.
Make sure to tell people in the first one that from now on, you’ll be sending daily, and that you’re ok with them unsubscribing.
Initially, you’ll see a high number of unsubscribes, especially in the first week or so.
But don’t panic: so long as your emails are about them, and for them, and they educate and entertain and aren’t straight up sales pitches, you’ll see unsubscribes level out after 5 to 10 days.
You’ll likely also see more engagement, higher open rates, click rates, and more replies.
Run these dailies for a couple of weeks, and if you do indeed see more business coming in, then the choice is to make daily emails default for your entire list.
Option # 2
Send an email to your entire list, and say:
###
Hey, I’m going to start an experiment, sending a daily email.
Reason being: I have it on good authority that it’s great for business, but also that it’s a really powerful way to serve my audience.
And serving you is what I’m here for.
So I want to try, and see if it’s the right thing to do for the both of us.
For now, it’s a 30-day experiment, and if you want to receive these short daily articles, click to sign up here.
###
So before sending, you add a new segment to your list, and you only send your 30-month dailies to those who opt in to them.
That simple, and no risk that your list will fall apart.
Either way:
If you’re not sending an email a day, you’re underserving your audience, and you’re leaving money on the table.
But now you have a solution for both those problems.
Give it a try, let me know what happens…
Cheers,
Martin
