Yay. It’s the season. The season when everyone and their donkey is mailing out offers.
Discounts, special deals, time-limited offers, promotions… what a time to be alive, right?
You may or may not have wondered why I don’t jump on the season’s sales bandwagons.
After all, I do marketing. Run a business. Have things on offer. So what gives?
Well, in my opinion, you don’t need all that stuff.
Sure it can work, and sure you can rack up sales.
But if you get your people, and you know their problems and desires and urgencies, you can do a lot better without all the noise and hype, by simply presenting people with offers that are highly specific to the solutions they’re already looking for.
When you do that, you stand out from the crowd.
Because let’s face it: most sales campaigns are spray & pray.
Blast an offer out to a list, see who picks it up, close the sale.
Which means you waste a bunch of people’s time, because those people weren’t looking for your offer. Also means you get unsubscribes from people who’d eagerly pick up another offer at another time.
So instead of blasting all those jolly season’s sales campaigns, why not offer people something that you, with a high degree of certainty, know certain people will want?
Enter: Hidden Revenue Opportunities.
This is a system I designed with my business partner Antonio, to analyse your past buyers, to figure out which segments in that customer list might want which product or service, and to present a pitch that’s designed to be highly attractive to just that segment.
Because these here are business facts:
A past buyer is the most likely individual to give you money for something else
Your customer list holds value – monetary value
Segmentation and targeting enable you to make highly desirable offers to the right people
And that’s why we built the Hidden Revenue Opportunities service:
To enable a small or medium sized business, to generate upsells by re-activating past customers.
Because the money is in the list – but, how do you get that money out of the list?
By analysing, segmenting, and making offers.
And that’s what we do.
Currently and until further notice, this 4-hour service is available at $1500 launch price.
In the new year, that will change and the price will go up.
Until then, you can get our help to surface money ready to be made, in a list of customers you already have.
No hype or season’s sales required.
Cheers,
Martin
