most leveraged, the biggest driver of impact and revenue?
Is that thing so important, that it makes sense to reach expert level, whilst the skills that bring in sales remain underdeveloped?
You only have so many hours in a day, so it’s wise to think about what you work to improve.
And that’s where we often make mistakes:
We develop or improve things that we’re bad at, or mediocre at best
But in many cases, it’s a lot better to leave some of those things as is, and instead spend our time on things that we’re already pretty good at.
For example: I used to sing in a band, and I played rhythm guitar too. As far as the guitar goes, I’m somewhere between capable and reasonably good. Now I could spend a lot of time upping my guitar game, and it would be useful. But, it would steal time from my vocal training, and I’ll never be as awesomely terrific as our lead guitarist anyway. So becoming GOOD at playing the guitar would mean I’m majoring in something minor. Meanwhile, I’m the lead singer – so I’d better be as good as I can at singing, and leave the guitar-y awesomeness to Phil.
It’s all about efficiency.
To go from zero or sub-par skills, to reasonable ability, can take a long time and a lot of hard work. And you’ll still be only reasonably skilled.
But to go from ‘pretty good at this’ to expert level is often a lot easier to achieve. AND you’ll end up being highly skilled in it, which beats ‘reasonably skilled’ any day of the week.
Besides, if your modus is to constantly develop skills you don’t have or that suck at, you’ll end up what they call ‘a bag of highly developed shortcomings’.
Again, it’s not bad to learn things. By all means, make learning and training part of your world.
The question is though: what is the one thing that you do fairly well, and that if you dedicate yourself to it, you could do terrifically well?
What major things should you major in?
Everything is strategy, and knowing what to choose, strategically, makes all the difference.
On another note:
I’m building an app that coaches you on working your pipeline, moving your deals forward – and closing them faster and at better rates.
It’s called SalesFlow Coach, and we’re scheduled for beta-release in June 2022.
Register here to be notified when it goes live.
