Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

I help nice people sell more

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Blast From the Past: Art Marketing Lesson From Aristotle

I’m currently reading Mark McGuinness excellent new book Motivation for creative people, and this morning I stumbled up on a line that really resonates with me.

Bothers me a bit too, because it turns out that I wasn’t the first to come up witht the idea that repetition breeds success.

In fact, Aristotle already said it in like 384 B.C.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Damn.

Damn if he isn’t right.

Wonderful way to put it, too.

Excellence is a habit.

So let me ask you: what are your habits, when it comes to promoting your art?

Do you give it a shot every now and then, only to give up again when it doesn’t work?

Because that’s a habit too, and one that’s never going to lead to results, ever.

Do you spend hours of time on things that deep down you know aren’t going to get your results?

I mean, man those cat videos on Facebook are fun.

Definitely something you must share with your followers because they’ll get to like you more.

True, but they’ll get to know the wrong part about you.

Remember, people buy something once they get to know, like and trust you.

And if the way they know you is as a person who’s not only into folly and never business minded, they aren’t going to be very likely to actually buy from you.

Even if your art is very good.

Good art by itself won’t do the trick.

Why?

Because other artists, who are just as good – or maybe not even as good – will be having their marketing ducks in a row, and are actively and consistently finding the right audience, and giving that audience what it wants.

And that’s why they get the sale before you do.

Habits matter.

They are what build up to results.

So for the coming year, I want you to take a close and hard look at what kind of habits you have.

Eliminate those that don’t work or are a waste of time.

And build new ones that lead to more visibility and more sales.

How?

That’s what you’ll learn in the next LEAP Art Marketing Newsletter.

Get it here → http://martinstellar.com/leap-to-more-sales/

Cheers

Martin

I help nice people sell more

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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