Pointy question for you today:
Are you aiming high enough?
Meaning: in terms of the people that you’re aiming to enroll in your work – are you sure you’re not playing too small a game?
Here’s what what I’m talking about.
Over the past couple of weeks, I’ve been going through my database – the list of people that I have spoken to or that I’ve made a proposal to or who have inquired about my work over the past number of years.
And I realised that up until about a year ago – and this is a bit embarrassing to admit – really I was aiming way too low.
Far too often, I was looking to work with people who, I realise now, were not qualified to work with me, for all kinds of reasons.
In some cases, it’s because they work in an industry where you just don’t make the kind of money that enables you to hire a coach.
In other cases, it was people who had a completely dysfunctional, fundamentally broken mindset when it comes to money.
Sometimes, it was people who are more of a wantrepreneur than an actual entrepreneur – people who were playing at being in business, but they were not really a business person.
And so as I went through all these names, reviewing my notes and the conversations that we’ve had, I realised that the majority of all the people that I engaged with, engaged with in the last five or six years, are just completely not the right kind of people for working with me.
Not that there’s anything wrong with them – in nearly all cases they were wonderful people doing a great thing with their work, but for all kinds of reasons they were just not the right match.
I was aiming much too low.
And since I’ve started aiming higher, I enroll far more people, at far better prices, than I did in the past.
So what I’d like to leave you with this weekend, is the question:
Are you, actually, aiming high enough?
Are you playing a big enough game?
And if you were aiming too low, and you want to shift upwards and go for higher-value clients, maybe we should talk about how to do that?
Let me know…