Here is a quick tip – a high-level primer – on how to make growing your business easier.
It’s based on the five P’s, where first off, you have:
1. The Problem that people are looking to get solved – what is that problem, specifically?
And why would people want you to solve it?
And why now?
And how much will it cost them… if they don’t solve the problem?
2. Product: what product or service do you have that solves that problem?
What does it do for people? What does it not do?
What about your product do you need to communicate?
3. Process: what is your best, most reliable process, for finding the right people and getting in front of them?
4. Who, specifically, are the right People for what you do?
Because if you try to sell to the wrong ones, you’re going to be churning a lot of time and wasting a lot of effort and resources.
Therefore you also need to ask yourself: Who are the people you should ignore?
Also very useful: who are the people who could generate introductions for you?
On another note:
I’m building an app that coaches you on working your pipeline, moving your deals forward – and closing them faster and at better rates.
It’s called SalesFlow Coach, and we’re scheduled for beta-release in June 2022.
Register here to be notified when it goes live.