Isn’t it frustrating, when you see a solution for someone and they just will not buy into it?
But it’s so clear to you! You KNOW that things will change for them, and for the better!
Then how come they don’t enroll?
Don’t they SEE? It’s so clear!
Yep, it’s clear: to you.
And nope, they don’t see it.
Why?
Self-importance.
When you find yourself failing to create a client, or someone refuses to help or collaborate, it’s because you’re approaching the situation from a self-oriented point of view.
And the POV is your POV.
You have the vision, but they will only see that vision, and buy into it, when you manage to show them.
And as long as your point of origin is your conviction that you’ve got it right and they need to change, you won’t enroll them – not as a buyer nor a collaborator.
Instead, put yourself in their shoes.
Empathise.
Be a researcher, an anthropologist, asking yourself incessantly ‘what’s going on in that mind, in their world?’
What fears, aspirations, desires are present for them?
What is it like to be them?
Do that, and you make the enrollment process about them instead of about your vision.
That way, people will be far more open to trying out your vision, and you’ll find yourself enrolling with much more ease.
I’ve practiced and honed this technique of ethical selling for decades, and it works, and people love the kind of conversations we have.
In fact, last year a student enrolled in my training programme for ethical selling, and she literally said ‘take my money!’. Big smile on her face too.
That’s the kind of thing that can happen when your selling process is based on empathy, integrity, and service.
So here’s the deal:
Right now, I’m running the LEAP ethical sales training, at a pilot price of $1500.
That’s ten weeks of personal, 1 on 1 training, with the lessons and the homework adjusted to your personal business, goals, and challenges.
That price will go up before long, so this is your chance to work with me 1 on 1, and learn how to enroll buyers in a way that’s easy for you and pleasant for the buyer.
Cheers,
Martin