Got some interesting feedback yesterday from a friend, on a little video I recorded.
It’s three minutes, and if you watch it here, you’ll see that initially, I’m fairly straight in contact with the camera, but halfway through I look away more.
My friend said that I ought to improve that, because it’ll inspire more confidence – and I agree, completely.
Just so happens, looking into the void is what I do when I’m thinking – I know it happens to me all the time, also when I’m coaching people.
Now how come I look at the camera at the start, but not later on?
Because the first section, that’s stuff I’ve talked about over and over – it’s internalised.
The second part, where it’s about the specifics of the video, that’s something I didn’t get to practice a lot yet. So I have to think, to make sure I say the right(-est, if you will) things.
This is exactly why actors learn a script. It’s why musicians play scales until their fingers bleed, or the ears of their housemates. It’s why dancers practice moves until they look effortless.
And, it’s why in the world of business, those who are best at selling – enrolling buyers – use scripts.
And then people rear up and protest “I don’t want to sound robotic, I want to be open and flow with the conversation, I don’t use scripts!”
Perhaps. And that would likely be why you’re not getting higher conversion rates on your sales conversations.
Think of it like this:
If a musician needs to remember which notes follow one another in a scale, he won’t be free to creatively express notes.
If an actor didn’t imprint the script before going on stage or camera, he’ll be thinking about the words to say, not about acting them.
If a dancer didn’t hardwire moves into their body memory, their dancing won’t look natural and effortless.
And, if you’re in a selling situation and you don’t (yet) have your script memorised, you’ll be thinking about what to say (see above), instead of about how to best connect with the other party.
And that’s why we all need scripts, pitches, blurbs – and business messaging that instantly, confidently, tells another “*This* is what I do, for *that* kind of person, and if that’s you, then *this* is why you might care”.
So yeah, I’ll be practicising and re-recording. You bet.
As for you… are you going to do some scripting?
Let me know if you want me to help you with that.
P.s. Does that video make you curious whether or not your IP can be turned into revenue as well? Book a short conversation here, and let’s find out…
A couple of years ago, I ran a paid mastermind/coaching group.
And to this day, people write to me, to say that the experience was profound and life-changing.
And, that apparently I’m good at creating a space for growth and chance, and also. that I should start another group.
Which, I tell you, is mighty tempting.
Because no matter what challenge or struggle, it’s community – our social environment – that has the biggest influence on our abilities.
No degree of learning or skills or experience make as much of a difference, as the people we’re with.
And yeah… after 25 years of learning people and managing teams of volunteers, and learning how to communicate and foster healthy communication and relationships, I guess I have some skills there – and that’s not just me saying so:
“Martin Stellar works magic. He’s a facilitator of change. Using wit and incredible insight, Martin helped me figure out who I am, where I wanted to go in life and how to get there. ~ Paula Mould”
And yes that sounds good, and yes a new group could do the same thing for people.
It would be a mistake to simply launch a group offer, without first knowing what people actually need, especially now that everything is different and we’re all figuring out which way is up and where to go next.
And, as with all leadership issues, the fundamental starting question of any leader, is always: what do yo need from me?
So if you don’t mind me asking:
If I were to start a coaching/mastermind group, what would make it a definite ‘hell yes, I want that!’ for you?
What would you want out of such a group… support? Accountability? Learning? Training? Implementation guides and collaboration? Partnerships? Training on implementing the IP to Profit system?
Let me know, because truth be told, I’ve sorely missed group coaching – partially because it’s fun to do, but more importantly because it’s just a DREAM to see ships rising together, and that’s exactly what happens when the right people join together in a group.
So… should I start a new group?
What would you want from it?
What would you want it to bring you, do for you, give you?
What, in short, would be most helpful to you, at this point?