Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Values, Morals, Ethics, Money and… Spiritual Integration…???

Of course ‘spiritual integration’ is a made-up word.

Besides, I don’t even know what spirituality actually means, other than maybe a large degree of ‘not-I’ as part of one’s orientation in life.

You know, the notion that others around you and other generations to follow us are more important than our own self-interests.

For me, that’s all the definition of ‘spiritual’ that I need.

But, for many people with a similar view, that totally excludes earning money.

As if money itself is evil.

Well, it isn’t.

Money is just a tool, and the bigger your tool, the bigger the effect it has.

And for a stellar example of that, I take you back to 1755 Lisbon, when an earthquake and tsunami made friends and conspired to wipe out 85 % of the city.


But because the Marquis of Pombal was fabulously rich, he could afford to rebuild the city in record time.

How’s that for integrating values and ethics with money?

Tools. They rock.

A car is transportation, a hammer is good for building, and a chair is for sitting.

But used wrongly, each of these can be a weapon.

So it really isn’t the tool that’s the problem: it’s what you do with it.

And that means that if you have an important mission, and you do want to change the world, it would really serve your purpose in life if you come to accept money as a tool.



Let’s say you have a book in you, a really good and important one – a book that can have a massive impact and one that the world must read.

But, you can’t find a publisher for it…

Wouldn’t it be awesome if you had, say, $20K saved up, so that you can self-publish it far and wide, and launch it with a bang?

I’ll say.

But if you refuse to integrate a healthy view of money with your mission, you might perpetually fall short of manifesting that what really matters to you.

In fact, I’ll take it even further:

If your values and views around money are so strong that you don’t want to earn enough to change the world, then actually that’s a selfish attitude.

It would mean that your own values are more important than impacting the world in a meaningful way.

And that doesn’t help anyone, other than your own feeling of self-worth for having such high moral standards.

But you can’t fix the world with broken hands.

You can have a big impact without any money, sure (Oh, hello there Ghandi!)

But if you don’t have a massive audience behind you, you’ll find that you can get a lot more done if you have the space and the funds to invest, so as to amplify and speed up the important work you want to do.

Sometimes, I coach people who struggle with this, and it’s inspiring – massively beautiful – to see someone shift their perception.

When a person goes from fear of possessions to knowing at a very deep level that possessions can create possibilities – that’s so very rewarding.

So yeah, I like my job.

A lot.

What about you: have you managed to integrate money and earning, with the values and morality that makes you you – or are you creating less change than you’d like to because your values hold you back…?



Quiz: Who Do You Think Is the Type of Person That Becomes Most Successful…?

There’s a good chance that you and I have things in common.

A love for art, to begin with.

And, I hope, a wish to see art sold.

But, we might also share values.

For example, an attitude of service in life, a strong orientation to improve ourselves, our surroundings, and the situation that others are in.

I can imagine – and I wish – that you care as much as I do about others, and that you do what you can in order to be present and to help.

So in that context, let me give you a little quiz, based on the book ‘Give and Take’ by Adam Grant:

See, there’s three kinds of people:

Givers, takers, and matchers.

Takers are like a bottomless pit:

No matter how much you give, it’s never enough and they never give back.

More importantly, they never pay forward either.

Like a black hole, they just take and take, and whatever it is that they receive: it stays with them.

Then there’s givers:

They share freely.

At a very deep level of their being they are so convinced of abundance that they give and give without any expectation of return.

Then there’s matchers:

These people are aware of tit-for-tat, it’s the kind of person who returns favours.

It’s also the kind of person who measures their giving to what level of return (or pay-forward) might be the result of their giving.

This story isn’t meant to pass judgment, mind you.

In fact, I think many people who are takers became that way because of past experiences in their lives.

I don’t think being a taker is a character trait, but rather a type of defense mechanism.

After all, if you’ve constantly see people take advantage of you, it only makes sense that at some point you start to protect yourself.

But that’s not the point of this email or this quiz, so let’s move on.

It’s important to be very aware of the three types, because how you deal with these three different kinds of people will have a big influence on your success, and that’s something studied by Grant and a host of researchers.

So here’s the quiz:

1: Which kind of person do you think tends to become most successful?

Question 2:

Which kind of person tends to be least successful and struggle the most?

Question 1, as you might expect, gives us givers.

People who share from abundance generally become the most successful, and it’s not surprising either.

So then, who would be the least successful type?

If you answer is takers, you’re mistaken.

The least successful kind of person is…

Also givers!

So what’s going on there?

How do givers end up on the lowest rung of the success ladder, as well as on the highest?

The difference between successful givers and struggling givers?

Successful givers give to matchers and other givers.

Struggling givers give to takers.

And when you do that, the gift, the energy, the good deed stops dead in its tracks.

It stays where you put it.

Whereas if you give to matchers and givers, it either comes back to you or moves on to the next one, creating a movement of sharing and giving, on and on.

So if you’re like me and you believe in abundance and you’re prone to help and give, please consider who you give to.

The more you seek matchers and givers and avoid giving to takers, the better it will be for others, for yourself, for the world and ultimately for the success you’ll achieve.

I see so many people who give and give, and all they do is burn themselves up, just because they’re not clear on who they should and shouldn’t give to.

And the world deserves better than that.

The world deserves…


And if you think that you won’t make much of a difference, that you don’t matter, that you’re too small to have an effect…

…just try to sleep with a mosquito buzzing around your head, and you’ll be very aware how tiny things can have a massive impact.

So… what do you want to do with your gift, how badly do you want to bring light and relief and joy to others?

What is it that YOU want to give… and to whom?



Artist See, Artist Do

This book I mentioned the other day, it’s REALLY good.

Honestly, The Willpower Instinct will transform how you see yourself and how you behave.

This morning I read a passage about social proof, and how willpower or lack thereof is contagious.

Fits in perfectly with my views.

They say that we’re the sum of the 5 people we spend most time with or:

Show me your friends and I’ll show you your future.

And while that might sound like nothing more than a motivational quote you see on Facebook, there’s actually a ton of evolutionary brain science behind it.

See, we’re safety-seeking machines, we are.

Primary directive of the human being: survive.

Which is why we’re build to belong to tribes, and programmed to observe what others do.

And when there’s consentual action, our lizard brain tells us it’ll probably increase our chance of survival and well-being to follow suit with what the others are doing.

If the whole tribe chases after a buffalo, it probably means dinner is on the horizon, whereas if nobody ever tries to kill a tiger, there’s probably a reason for that.

In his book Influence, the psychologist Robert Cialdini describes how he once had a minor car accident.

He stumbled out of his car in the middle of the crossroads, dazed and with a some injuries.

He needed help, as did the other driver, but none of the passing cars stopped.

Until he pointed straight at an oncoming driver, and then to the side of the road.

The driver pulled over, and lo and behold: several other drivers also stopped to lend a hand.

It might sound weird, but it’s how we’re wired: we take the example of others to guide our own behaviour.

Another example:

The best way to give people to donate to a charity, is to tell them ‘The people in your neighbourhood are the most generous of all the people in this city’.

Things like these have been tested and proven over and over again.

Why this matters to you?

Very simple.

Where you look, who you hang out with, and the examples that you see, will strongly influence the way you yourself choose and act.

So if you’re always hanging around with starving artists, who refuse to take action, who are afraid or unable to change their mindset…

Then guess what happens?

There’s no certainty, but it’s highly probably that you yourself won’t leave behind the starving artist life either.

And while you and I may not have ever met, I do believe you deserve better than that.

Over the last few years, I’ve become ever more deliberate about who I spend time with, with a steep upward curve to seek out more high-performing people in the past weeks.

And I tell you: the effect it has on me is amazingly empowering.

So if there’s anything I want you to take away from today’s missive, it’s this:

Find people who inspire you, who accomplish things, who manifest their dreams, and allow yourself be contaminated by their drive, zest, and action-oriented attitude.

Your future self will thank you for it, I assure you.

Are you already an action taker?

Who doesn’t buy into the starving artist nonsense?

Then, if you want to get really good at using email marketing for getting your art sold, I can help you become masterfully proficient.

It’s a 3-month training programme, and it requires work, but it works.

More information here –>



Their Stupidity Doesn’t Turn Your Art Into a Free-For-All

The other day, I saw a Tweet that showed an ad that Sainsbury UK had published.

It went along the lines of:

“We’re looking for an artist, to come decorate our employee dining area.

“We won’t pay you, but it’ll be fantastic exposure!”

Really, Sainsbury’s?

Exposure to what… a few hundred employees?

I fail to see how that benefits the artist.

Supermarket employees… do they buy art?

Maybe some do, but I very much doubt they’ll have the financial reality to spend 500 or more on original artwork.

Besides, the entire concept of the proposal is just wrong, wrong, wrong.

And even worse: it plays directly to the still-thriving starving artist-mindset.

Art for free?

Hell no.

Art is not a commodity.

Making art is a public service and it can have massive impact on society.

Da Vinci’s work still inspires scientists and inventors.

Jules Verne seeded the idea of undersea travel, and now we have divers studying marine life with mini-submarines.

And that stylized b/w image of Che Guevarra we see on t-shirts?

Yep, that still has its impact on people.

Examples abound, of exactly how influential and important art is.

And yet, we’re still being sold the BS story that as an artist, you’re not meant to make a living from it.

People still think that because making art usually has little practical cost, it shouldn’t cost anything.

After all, some paper and a pencil… less than a dollar, and you can make art with it.

(Of course other kinds of art require a bigger financial outlay – studio time and instruments for a band, or buckets of paint if you do large murals, but that’s not the point).

The point is that art should be paid for not for what it costs, but for what it delivers.

And artists should get paid for the value they deliver.

And that value is much, much bigger than you can imagine.

So don’t give your art away.

Assert yourself.

Take a stand, and don’t back down.

Because what you bring to the world changes the world, and never forget that.

And when they come asking if you can do stuff for free?

Guess what my answer would be…

Now, my question to you is: what if you know this, and you do get paid, and you know your work is worth more…

… but for some reason you can’t find the way to make that happen…

… could it be that you’re holding yourself back in some way?

If you feel that maybe yes, then it could be due to inner obstacles and limiting beliefs holding you back.

Want to work on those, do inner work and change your state, your mind, and your world?

Good to hear.

Let me know when you’re ready for powerful coaching.



My Top Book Recommendations for Artists and Creatives (Plus a Hello from Count Count)

A reader wrote in asking which three books I consider must-read for artists.

Nice. Keep those questions coming folks.

So without any ado, these are my top recommendations, in no order of importance:

Motivation for creative people – How to Stay Creative While Gaining Money, Fame, and Reputation by Mark McGuinness

This book is extremely useful, because on of the things it explains is the difference between intrinsic and extrinsic motivation.

I’d never thought about those before reading it, and it really cleared up some dysfunctional views for me.

And don’t be put off by the subtitle ‘money, fame and reputation’:

This book is free of marketing-type hyperbole, there’s no greed behind Mark’s way of thinking, and in fact, the entire book hinges on the concept that we need to feed our art.

Not just by filling the creative well, but also by earning money for it.

From the Amazon page:

“Psychological research confirms what we know in our hearts: we are at our most creative when we are driven by intrinsic motivation — working for the sheer joy of it, regardless of rewards. Focusing on extrinsic motivation — such as money, fame, or other rewards — can kill your creativity”.

Highly recommended for anyone whose views on money are such that they prevent themselves from earning more of it.

Get it here:

Next up, we have Make Art Make Money – Lessons from Jim Henson on Fueling Your Creative Career by Elizabeth Hyde Stevens

Jim Henson… I love the guy.

He gave us Sesame Street, The Muppet Show, The Fraggles, The Dark Crystal, Labyrinth…

A true artist, a master of his craft, who took the art of puppetry from simple Punch&Judy shows to an artform ready to take on the 20th century.

Hilariously funny, fully dedicated to his art, he brought the world a lot of good.

I wonder how many of us didn’t learn how to count from Count Count.

And yet, Henson was an entrepreneur through and through.

To him, the money issue was never an issue: instead, he was aware that with money you can make more art, serve more people, and yes, change the world.

From kids learning counting, social skills, and the difference between in the box, on the box, under the box and outside the box (see what I did there?), to adults seeing the Muppets and realising they don’t have to take themselves so damn seriously, he’s had an impact on one generation after another, and still does.

We miss you, Jim, but your legacy lives on.

This book will transform the way you see money, and make it ultra clear that yes, with money you can indeed feed your art.


Next up, we have The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It by Kelly McGonigal

This one ranks in my list of all-time favourites (after the Hitchhiker’s Guide to the Galaxy, of course).

There’s severely sound research and psychology behind her narrative, but it never gets heavy or academic.

Instead, it uses real life examples and a very clever buildup to show us how and why willpower fails us, but also how to stop sabotaging ourselves and literally ease ourselves into becoming better at doing the things we want to do but often fail to do.

Because let’s face it: we all have things we want to do but don’t, things we wish we wouldn’t do but keep doing.

If you’ve ever told yourself ‘I think I should procrastinate today, but I think I’ll put if off until tomorrow’, then you need this book, trust me.

Get your copy here:

So there you have it.

Get your click on, pick the one you feel is most useful at this point, and dig in.



Oh, and if you don’t have time to read? Totally understand.

In that case, you can also get audiobook versions of the Henson and the Willpower book, on

A Successful Art Business… Do You REALLY Want it Badly Enough?

There was an interesting response to one of yesterday’s survey questions.

The question was:

“Where would you like to be in 5 years from now – what would your art business look like?”

To which came the answer:

“I would like it to be running smoothly, providing a stable income I could live off of without sacrificing anything”.

That does sound good, right?

It’s what we all want: be artist, build business, live from our art.

But there’s a problem with that response.

In fact, you could say that the very way this answer is constructed will prevent the desired results from appearing.

It’s as if it has the limitation built in.


Because the answer contains ‘without sacrificing anything’.

Now of course I don’t know the details, how this person means that answer.

I can’t know what he or she is referring to, when it comes to things that can’t or shouldn’t be sacrificed.


I do think it’s a useful thought exercise:

If no sacrifice will be made… will there be any results?

After all, it’s by sacrificing one thing that other things become possible.

For instance, if you don’t want to sacrifice any creative time to doing businessy stuff, business won’t grow.

Unless the art sales fairy shows up big a bag of gold coin and trades it for all your paintings.

And last I heard, the art sales fairy is on a cruise, or permanent leave, I forget which.

Here’s the thing:

If a guy doesn’t want to give up nights on the town with the boys, and dating women, he won’t have a happy marriage.

If you don’t sacrifice energy in the gym, you won’t lose weight.

If you don’t give up watching 4 hours of Netflix each day, you won’t be able to use that time for building a business, or indeed making art.

If you don’t sacrifice time in order to feed your mind, you won’t learn new things.

For every opportunity that you act upon, there’s an associated cost, there’s no way around that no matter how thin you slice it.

Now, this is not a ‘well that’s what’s wrong with the world’.

Instead, it’s a tool for you to think, consider, and choose.

Is the sacrifice worth the payoff?

How badly do you want result xyz?

Is it worth the cost?

Note that I’m not judging anyone here, and I’m not saying that the person who answered is wrong.

There’s a lot of sense in being deliberate about which things you do and don’t want to keep in your life.

It’s just that magic – of the kind where results appear all by themselves without any effort or input – doesn’t exist.

If you want a result, you’ll need to manifest it.


It’s up to you to build your success, but only if you want it badly enough.

Now here’s where things get tricky:

You may have a burning, all-consuming desire for a certain type of results or success.

It may be big enough to bring you to sacrifice certain things.

And yet… you’re not making the sacrifices that enable you to get there.

So what’s going on?

There can be all kinds of reasons for it.

It might be fear of failure (which is understandable, except that the road to success is paved with failures. But only always).

Could also be fear of success: Imagine you’d make it big – like really big.

Suddenly, you’re getting emails all day long, sales enquiries, reporters calling you up for interviews, people stopping you in the street.

That might sound like fun, but it’s also taxing.

Success brings its own sacrifices.

When you become successful, things will inevitably change, and so will your life.

And more often than not, it’s the subconscious that stops us from reaching success, because it wants us to be happy.

We like the status quo, we’re comfortable, and we don’t want our life to change.

That change, to the Amygdala, looks like a threat.

And the Amygdala is there to protect us from harm, pain and discomfort, and so it sabotages us from the inside.

It’s not that it wants us to fail – it just doesn’t think – it simply automatically acts to protect us from what appears to be a threat.

Could also be we don’t believe we are made for success, or maybe we don’t have the confidence that we can achieve it.

Or… and this is one of the most powerful sabotage principles:

Maybe we are simply comfortable with the way things are, and what looks like a desire for success is in fact more like a daydream, and not something we actually really desire.

And there’s absolutely nothing wrong with that.

All these are good, there’s nobody telling you that you should be different.

But I put the question to you:

If you do, really want success… how much is it worth to you?

If you could have your life and business exactly the way you want it…

What are you willing to give up for it?

Now here’s the kicker:

Personally, I believe – nay, I KNOW – that sacrifice is good.

I sacrificed  years of my life to living in a monastery.

I gave up many things (voluntarily, I add): the freedom to choose things, money, relationships, possessions… the lot.

For 12 years, my life wasn’t mine.

And while that might sounds stupid or crazy, it was absolutely worth it.

When I came out, back into the world, fundamental things in me had changed.

Happier, more patient, more focussed…

Not that I became enlightened or even perfect (FAR from it!), but I did… let’s say, evolve a bit.

And the fact that it cost me 12 years of my life?

I’m glad I did it.

When you sacrifice one thing, you open yourself to other things.

And if you do it deliberately and thoughtfully, the result can be big.

It’s in the meaning of the word sacrifice: to make something sacred.

And this is not a religious thing:

It’s a psychological mechanism, whereby you give up one thing for something higher.

And I think you’ll agree that ‘healthier, fitter and better looking’ is a bigger, higher thing than ‘a tub of icecream each day’.

So what higher thing do you aspire to?

What are you willing to give up for it?

How much…


… is it worth to you?



Selling Art Directly to Buyers – Are You Doing it Wrong?

Let’s play a game.

I’m going to give you a scenario, and then you get to guess what’s wrong with the picture.


Let’s play.

Artist gets picked up by a gallery.

Gallery sells a painting for $1000.

Gallery gives artist $500, as agreed.

Private buyer visits artist.

Buyer chooses a painting, same size as the one sold in the gallery.

Artist charges $500.

Buyer goes home happy.

What’s wrong with that story?

Some would say ‘The gallery taking 50%, that’s wrong!’.

Now, you know I’m not a fan of galleries, but not because of the percentages they charge.

See, a gallery that sells your art does have to work for it.

They rent premises, invest in decoration, they network and build lists and organise events…

And if they do it right, they sell your work.

Their pay is whatever percentage they work with.

So what’s wrong in the story is that the artist didn’t pay herself.

Lots of people think that they can’t sell their work directly at gallery prices.

But why not?

Do you not have your own operational costs?

Website, phone, advertising, travel, events, building a list, networking, studio rent, electricity…

At the end of the year, running your business costs heaps of time and all sorts of money.

So why would you pay for all that?

Why would you slash your prices – shouldn’t you get paid for the work you do?

As in: the business work, the stuff that goes around spending time in the studio?

Of course.

The bills won’t pay themselves, you know.

This – paying yourself – is one of the hardest things for freelancers and creatives.

It’s also the one thing that makes everything else better and easier.

Taking the 50% that a gallery isn’t taking is not a matter of greed:

It’s paying yourself for doing the work to get the customer.

It’s paying yourself for the work that the gallery didn’t do – because YOU did it.

Pay yourself.

You deserve it.

You earned it.

Now I’ve run into a problem: no logical way to transition into a clear call to action.

So I’ll just throw in the link to my conversion optimisation service –>

It’ll help you get more people to buy your work, so that you can pay yourself more.



So If You’re a Creator… Why Aren’t You Creating?

Had a fun skype conversation yesterday, with a coach named Jessica Serran.

Great gal, real smart too.

But where I’m the coach who talks about selling art, her work is focused on actually being creative.

Still, there’s a lot of overlap.

Especially considering something that she said to me:

“We create our art, and then we try to find a formula for getting it sold.

“We forget how creative we are”.

Words of wisdom from a chica in Prague… gotta love the internet.

It’s so very true:

Building our marketing, and becoming more visible and having more conversations…

It’s all exactly the same source creativity as making the art we make.

Sure, the thing you end up making (an art business that sustains itself) is different from making art.

But the motor you use is EXACTLY the same.

You can’t buy an art business, you can’t expect it to shape itself automatically around you and your art.

But you can CREATE it.

And since you’re an artist – one who makes things – you are a creator.

So, what about creating… an art business?

Of course I know it can be difficult.

But here’s one very useful thought to help you, based on just a few letters of difference:

CREATE instead of REACT.

Most of us, we make something beautiful, and then we wait until something happens, and then we react.

You’ll find that the more you act before reacting, the more you create instead of react, the more opportunities will present themselves.

Or to put it differently:

Once you stop being reactive and move into being creative when you’re outside of your studio, the more opportunities you’ll…

…Wait for it…


So, over to you:

What business or sales opportunities do you want to create today?



“The Problem”, I Said, “is That There’s Too Much Art In This World

All eyes were on me.

The silence was deafening.

I knew the point I wanted to make, but I wasn’t sure how to get there.

And I’d better decide fast what to say next, given that I was surrounded by artists.

One wrong word, and they’d probably tear me apart.

So I went straight for the jugular, and played my trump card:

“And not enough of it is actually getting sold”.

I scanned the faces…

Agreement, frustration, clenched jaw, expectation…

So far so good, so I turned down the flame a little.

“In this artist group, where we’ve been meeting weekly for a few months now, we’ve done nothing but talk about a communal art project.

“Which is good, I like it.

“But it’s not going to get more of our art sold.

“See, to a man whose only tool is a hammer, every problem looks like a nail.

“And I promise you: if the problem is ‘not selling enough art’, the solution is not going to be ‘make more art’.”

Another look around the table… I had their undivided attention.

“So I want to put down a question for you all to consider:

“What if, instead of working on an art project, we stick our heads together and work to create something that actually helps us sell our art?

“What if we create a sort of guerrilla marketing team, and use social media to create buzz and get views on our work?”

Nods of agreement.

“Good”, I said.

“But, this is only going to work if each of us agrees to commit.

“They say success is 90% just showing up.

“And we’ll have to do the work as well.

“So does everyone here agree to show up and do the work?”

Yesses all around the table.

“Good. Then we are, as of now, officially…”

I paused for effect, drawing out the moment. (What? Don’t I get to have a bit of fun too?)

“In business!

“My work here is done”.

Laughter, cheers, the ‘tink’ of glasses.

A very good and productive meeting, all agreed.

This was last night, and I’m just so thrilled that my friends saw sense in it and that they agree.

So we’re launching a Facebook page for our Artist Network Alpujarra, and we’re going to be selling our work, you bet.

Here’s the takeaway, in case you missed it:

Never ever stop creating art.

But don’t use the art itself as the only tool to get the art sold.

Aren’t you a creator, a maker of things?

Then use your creativity to create marketing and sales.

It really isn’t rocket surgery.

All it takes is showing up and doing the work.

Add learning, persistence and patience, and you too can build your own audience and your own sales.

And if you want to add personal guidance and coaching, you know where to find me.

Here, for example, if you want a complementary 30-minute coaching session:



Whatever It Is You Make, What You’re Selling Is Not Art

Whoa there partner – I’m not saying that what you make isn’t art.

What I mean is that what the person buys, the thing people take home, is more and bigger than the work of art itself.

Sure, people see the thing, want it, and pay for it.

But what they actually buy goes beyond the object or the book or the song:

People buy art because of the experience it gives them.

We watch movies, look at paintings, admire architecture, because of what it does to us.

Art in all its forms is a state-changer: you expose yourself to it, and things happen to you on the inside.

It can uplift, inspire, cause reminiscence, insight, well-being, enjoyment, joy, happiness, it can alleviate pain or even stimulate a healing process.

Art does things to you, and it’s those things that are the hidden reason that people buy your work.

The piece itself is nothing more than a manifestation, a vehicle for that other person to have an experience.

And until you fully internalise how true this is, it’s going to be difficult to connect with the right people.

Think of it like this:

Stephen King in his terrific book ‘On Writing’ tells us that writing is telepathy.

I see in my mind’s eye a bunny, in a meadow, eating a daffodil.

(Do bunnies eat daffodils? No idea, doesn’t matter. Moving on).

I write these words, you read them, and in your mind’s eye appears…

A bunny, in a meadow, eating a daffodil.

Boom. Telepathy.

I project an idea, and it shows up in your mind.

Art does the same thing, in its own way.

You have an idea, a vision, a concept or feeling or purpose.

You create something tangible, that another can experience, and when the viewer or listener gets exposed to it, something happens in them.

They change, their state is influenced.

And, again, that is the reason people buy art.

Never forget this.

It’s the one thing that will help you grow your audience, improve your communications, and help you towards more sales at higher prices.

Incidentally, it’s also a terrific fix for the starving artist lie:

When your focus is on transforming people, even in small ways, and not about getting money for the object itself, you realise that your creating art is an act of service.

And that being more visible and selling more of it means you’re serving more people with your art.

Never sell the art.

Sell the experience, the effect, the change.

That is what people buy.

So how do you do that?

“Hey, want to buy some inspiration? I wrapped it in this here sculpture”.

I don’t recommend it, they’ll think you’re nuts.

Instead, show your audience the effect of your art.

Describe what buyers have said, or use testimonials.

Tell stories about what moves and motivates you.

Explain what your vision is, and why you want to serve your audience with the art you make.

Talk about your hero’s journey, take people on an adventure.

Show, don’t tell: show them what it’s like to own your work.

Video blogging?

Live streaming?

Email marketing?

All valid options.

And if you want to use email and you want me to train you to write fast and very engagingly, here’s where you can enlist my help:

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