Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

The World Is Not a Dangerous Place – It Just Wants You to Become Strong – and I Can Help

  1. Today is the last day to get on board in time for the Confidence issue of the LEAP Newsletter.

    It’s going to be a doozy, full of insight and actionable strategies that you can implement right away.

    The result? You’ll be FAR more ready and empowered to get yourself out there, sell your art, and yes – make a profit doing so.

    And all while actually having fun doing marketing.

    Here’s just a snippet of all that’s in it:

    – How everything (no exception) you perceive is filtered through a screen of beliefs, and why you MUST be aware of this

    – How to reconfigure your beliefs and values in ways that make you more self-confident even it that’s not natural to you.

    – How devastating fear is to your success, and how you can take art-selling action despite (or even because of) your fears

    – Why impostor syndrome is a good thing and how you can use it to sell more art

    – What Amanda Palmer can tell you about being good enough and your being worthy

    – Why Buddhists ‘pray for a monastery’, how I did that myself, and why – REGARDLESS of any religious connotation – it’s a massively effective mental strategy

    – How and why to not fight your nature, but nurture it instead

    – Why your comfort zone limits you and how to break out of it effortlessly

    – How your ideals, values and beliefs directly determine your success – and why gossip destroys it

    – Why you’ll sell more the more you’re simply yourself, as you are

    – How taking responsibility and ownership are essential – and what the entire self-help industry has been getting wrong for the last 100 or so years

    – Why knowledge helps build self-confidence

    – Controversial: how to ‘stalk the self’

    – How to feed your mind the right questions that will enable you to sell more

    – What neuropsychology and mindfulness psychology are proving to be true about the way your brain works, changes, and is in a constant two-way feedback loop with your outer reality

    – How to use simple tricks from the field of behavioural psychology to effortlessly become more confident and as a consequence, more successful as an artist who sells

    – How ‘I can’t’ mixed with ‘but I have to’ is a guarantee for failure and how to stop talking to yourself like that

    – How failure and frustration are good and how to reframe those experience so they become a launch-platform for more, highly effective, empowering action

    – The three words you must say to yourself if you want to break through confidence limitations

    – What the eminent professor Richard Davidson (psychology and psychiatry) discovered about neuroplasticity, and the effects of actively working with your mind. This stuff is not airy-fairy, but real, measurable, and proven. Ask me or any other old monk – or indeed, scientists.

    And this is just a quick overview. If you join today, you’ll get 16 pages rife with strategies that make you more effective, more autonomous, and more-selling. Wonky grammar free of charge.

    And, don’t forget: if you register before midnight, you also get a completely free, 30-minute skype consultation with yours truly.

    Because I can help you be more successful, and I want to give you every bit of help I possibly can.

    If you’ve ever tried to sell you work, but you’ve been underpaid or you’ve been bullied down by the world around you – the February issue will help. Lots.

    Get it here –>


In Which I Get Over Myself and Eat My Own Medicine

“Martin, will you please become a DJ on our radio station?”

To tell you the truth, I’m not in the mood. I don’t really have the time, and much less have the notion that I’m going to be any good at it.

Me, a disc-jockey? For shooks. Seriously?

But she insisted.

“Your voice is perfect for it.

“You know your music, you have great taste.

“And we really really need more DJ’s for our non-profit station. Please do it”.

So I caved in, gave in, and agreed to do one 2-hour block once a week.

After all, I do love music, and when people visit me at home they often tell me I play great tunes. Gotta mean something.

Now here’s why this matters to your marketing:

I honestly don’t consider myself fit to be on the radio.

For all my writing, and motivational words and inspirational thinking – I’m just a dude.

Me, on the radio?

Heck, 4 months ago I had never even been interviewed.

Just like 1,5 years ago I didn’t think I had it in me to write emails or blog posts.

But I was persuaded, I started, and hey now – people write in and tell me that it’s a good thing.

So I – reluctantly – let myself be persuaded into doing radio.

Goodness help me, I don’t even know what to say.

But I’m going to do it – if only for the fact that if I’ve been telling you ongoingly that there are people who want to hear from you, I shouldn’t refuse the request when it’s posed to me.

Someone, somewhere out there, would be utterly thrilled to find you, to see what you make.

Maybe they’ve asked you to get out there, maybe not.

Regardless, you’re the perfect find for someone out there.

And if you get your name out, and you keep exposing your thoughts and your work, then you too will find – sooner or later – that it’s a good thing.

My insecurity is your insecurity: irrelevant and an illusion.

And if I tell you this, I should apply it to myself.

And I do, really, hope that you’ll apply it to yourself as well.

Art changes people. Your art can do that too.

Share it with people. They will thank you for it, and you will thank you for it.

Impostor syndrome, insecurity and fear and self-doubt and all that stuff – it shouldn’t stand in our way.

It shouldn’t prevent us from bringing light and smiles to others in this world.

So yes, I’m going to be on a local radio station.

And you, please, get your art into the world.

If that’s too scary too contemplate, then the February LEAP will help.

If I can break through my hesitation, so can you.

Access here –>

Comes with a bonus, btw: if you sign up this month, I’ll give you a free 30-minute skype consultation for free.

Either way: there’s people waiting for you. Don’t let them miss out, eh?



One Simple Strategy to Turn Your Mind Into a Confidence-Building Machine

Isn’t it wonderful to be a human being – to have a mind, a body, emotions, and the will to manifest and achieve things?

To me it’s absolutely amazing, to have a psyche that takes care of me.

What’s less than stellar though, is that most all of us – myself included – don’t really know how to use that psyche to its full potential.

But the more I study the mind and psychology – and especially the issue of confidence, this month – the more I realise that it’s actually really easy to get more out of ourselves.

Basically, the mind is like a vending machine: you pop in a few quarters, out comes a can of soda.

Or in other words: you feed the mind a question, an it automatically goes on a search for the answer.

It has to, that’s what it’s for.

And, it delivers an answer. Probably always.

Most of the time though, we don’t like the answer, or we dislike it so much that our conscious mind doesn’t even register the answer.

Here’s where it goes wrong: we just keep asking ourselves the wrong questions.

“Why is it so difficult for me to lose weight?”

“Well”, says the mind, “if you put it like that, it’s because of your genes and that thyroid problem you have”.

But if you ask yourself: “What can I do to lose weight faster, despite my thyroid problem?”

Then the mind goes: “Hey tiger, I’m glad you asked! How about abc or xyz? Did you try that?”

This is no joke, it’s simple psychology, and believe you me: we’re all doing it wrong, all the time.

The stories we tell ourselves about our abilities and talents and future… most of it is simply dysfunctional.

And without getting woo-woo on you, I can tell you that your actions follow suit to the thoughts and opinions you have.

Those actions determine your behaviour, and thus you shape how your life and your reality manifest.

Which means that if you don’t actively work with your mind, if you just let it run rampant and you keep yourself mired in negative spirals of thought, you’ll create a feedback loop.

The biggest damage this does is in your level of confidence – which is terrible because your mind has another sneaky tendency:

To seek and perceive confirmation of what it holds to be true.

So what do you do?

Well, one thing you can do is get the February LEAP, the Confidence issue.

But if you don’t want to, or can’t afford to?

Then do this:

Carefully consider the questions you ask yourself.

Make it a daily exercise to observe how your mind works, how you postulate your questions about yourself, your activities, your purpose and mission and creativity.

And each time you see yourself asking a dead-end question, stop yourself and rephrase it.

“Why are people not buying my artwork, even though they say they love it?”

Turn that puppy into: “What should I do to increase the chance of people who love my work to buy it?”

Develop it as a habit, and you’ll see your results change by and by.

It might seem strange, but this stuff works.

Sages of all times, way back to Greek philosophers and mystics, know that it does really work.

So do modern-day psychologists.

You change your mind, with that you change your mindset, and thereby you slowly change your reality.

And if you want to get a full 16-page manual on how to change your mind and become a far more confident person, and thereby achieve more success and consequently more sales?

Then you get the next LEAP Newsletter, right here –>



The Definition of a Real Artist

This one might piss a few people off
Not that it’s my intention to do so, but so often do I see artists – incredibly motivated, driven, talented – shirk the issue of money and selling, that I think it’s time to share one of my more radical opinions.

Don’t just take it from me, you know.

There are tons of people out there, smarter and more experienced than me.

Cory Huff, Ann Rea, Alyson Stanfield, and many more: they all tell us to get over ourselves and exchange our art for money.

Helen Aldous of Artonomy – my business partner and an accomplished artist in her own right – says the same thing.

And personally, I don’t see any shame in selling art. Quite the opposite.

So here’s where I hold my breath:

A real artist is someone who sells their work – or at least actively tries to.

I can already hear people go: “You’re crazy! I AM an artist, even if I don’t sell my art!”

That’s valid, I agree.

But are you working on sales?

Are you building an online presence?

Are you using the proven marketing strategies that get you in front of people?

Are you, in fact, acting like a professional?

Let’s take this back a few centuries, to prove my point.

Georg Friedrich Händel wrote his magnificent Water Music suites because King George I commissioned him to do so.

Schubert had a job – composing music so as to feed his large family.

Rembrandt was commissioned to paint the Nightwatch.

Michelangelo’s David was bought and paid for.

So how come we ended up with the notion that free artistic expression is the only thing that justifies art?

That taking money for it somehow defiles what true art is meant to be?

I don’t buy that.

Look at the Rolling Stones, or Leonard Cohen – or indeed, Andy Warhol.

They all know that in order to keep creating, money has to come from somewhere.

I listened to an interview with Jay Jay French, of Twisted Sister fame (who vehemently rejects the glam rock tag, btw).

Like ‘em or not – they are a business, and it’s that attitude that has enabled them – just like the Stones – to survive to this day.

Neil Young? I doubt he rejects money.

Jack Nicholson? Al Pacino?

All of them, artists in their own right, still going strong, living from what they consider their art.

So why would you want to distance yourself from that, what’s the sense in being a closet-painter and never try to sell your work?

Maybe completely free artistic expression is indeed what you do it for, and I don’t see anything wrong with that.

But I do regret that the consequence of it is that something you create, that could change somebody’s life, won’t get seen.

So maybe it’s marketing that people are against – that’s something I can understand. There’s a lot of crap being sold, just because there’s a marketing genius behind the strategy.

And that’s wrong in many ways and on many levels.

Sad too, because if there’s one thing the world needs, it’s more real art and less gunk.

Which is yet another reason to come to terms with promoting and marketing your work.

Or maybe it’s because of ethics – there sure is a lot of that missing in a lot of marketing.

But that’s just a matter of how you go about things.

Ethics are in your hand – if you’re an ethical person, your marketing will be ethical too, automatically.

So ask yourself: why not? Why wouldn’t you create a simple, effective, ethical strategy to be seen by more people?

Goodness, they’ll even thank you for it, once they find you.

Or, maybe it’s confidence, fear, doubt, insecurity – is that what’s holding you back?

Not sure you’re good enough, that you can pull it off, that your work deserves to be seen?

If that’s the case, the February LEAP will set you right, because it will be all about confidence, and how to build it.

A few more days to get on board, registration closes on the 31st.

Get it here –>



Why the Starving Artist-Myth is Still Alive and Kicking

Yesterday I participated in a Google Hangout, followed by a live Facebook Q&A.

A lot of fun, and some very smart insights were shared, both by the hosts and the guests.

There was one thing though that came up a few times, and it kind of pained me.

It was the notion that creation – in the context of the event it was content creation – should happen for its own sake.

Don’t get me wrong: it’s not something that I disagree with – I may be in business, but I do realise that when it comes to art, it’s things like authenticity, originality and inspiration that make something truly remarkable.

Also, it’s not just about money, it shouldn’t be.

If you’ve ever sent me an email with a question, you know that first-hand.

Besides if we would all write and paint and sculpt and compose our songs just to please the audience, then everything produced would be the equivalent of the bland and overproduced gunk we hear on the radio.

So yeah, of course creating art should happen for its own sake.

But at the same time it’s treacherous territory, because before you know it, you’re making art and not giving any thought at all to how you’re actually going to get your work in front of people.

Or indeed get any of it sold.

And here’s the thing: the more ‘you’ the things you make, the more original, the smaller your audience is likely to be.

And that means you’ll have to work harder to find those people.

Which is another way of saying: art is business, whether you like it or not.

If you don’t sell it, and make the effort to sell it, how are you going to live?

Who pays for your paint and brushes?

Of course you may disagree, and I respect that.

But people who don’t see it that way are very unlikely to sell any of their work.

Which is a pity, because you want people to see your work, and buy from you.

Don’t you? Of course you do.

See, it’s not about the money, that’s the thing that people most often get wrong when they’re reticent to promote their work.

As if there’s shame in getting paid for your work, as if that would devalue the piece you create.

Or, as Hugh MacLeod said it so eloquently in one of his cartoons:

Gallery visitor: “And do you sell your paintings?”

Artist: “No. My paintings aren’t ‘products’, you bourgeoisie bastard”.


I mean, look at Jim Henson.

I’d say his work was art through and through.

And yet, he was able to make a fine living with it.

Which, incidentally, enabled him to get his art seen by more and more people.

And thus, Count Count taught tons of kids, for decades, how to count, and still does.

So why would be money be bad for art?

Why would you be against – ethically – promoting your work?

Makes no sense at all to me.

Art changes people, it enriches lives, it opens the mind, it changes the world.

I say, get used to selling. You’ll do everybody a favour.

It’s service rendered when you get out there and get your marketing on.

And once you learn how, it can actually be a lot of fun.

So if you want to learn how to do that, and indeed became the type of artist who is also an entrepreneur and makes a living off his art, sign up for LEAP.

Gets you real smart, real fast.

The February issue deals with one of the hairiest topics of all: how to develop the confidence to put yourself out there, and get people buying from you.

Go here next –>



How to Overcome Fear and Insecurity With Three Simple Tricks

On some level or other, we all deal with some variation of fear or insecurity.

It’s human and even necessary.

Fear is literally baked into us on a genetic level, and it’s why the amygdala plays such an important role in our behaviour.

Fear is what has enabled us to survive – without it, humanity would ave walked straight into the mouth of a lion, one individual at a time.

And yet, here we are.

In other words: fear is an important and useful thing, because it keeps us safe.

Problem is, the automatic response to threats very often goes haywire.

Blame society if you will, or one’s upbringing – the reason isn’t half as important as the fact that it’s something we can correct.

Not easy, but if you want to sell your art it’s very much worth your time to learn to tame the beast and put it in its correct place.

My mother, a very good painter, struggled for years whenever she tried to start a new painting: insecurity just kept sabotaging her.

Very surprising, because her work was, and is, universally loved.

I don’t imagine you suffer from the same kid of insecurity.

I mean: If you’re reading these emails, you want to sell your work, so I take the liberty to assume that you do create art and don’t struggle too much with the creation part of it.

But I know for a fact that many – far too many! – artists don’t get to marketing (and therefore selling) their work, simply because on some level, and for some reason, they don’t feel strong and confident enough.

Which is a real pity, because I venture to say that there’s an audience for any artistic expression.

It’s just a matter of finding that audience, and you can only do that if you have overcome fear and insecurity.

At least to a level that you’re able to get yourself out there.

So what do you do if you want to sell, want to show up, and want to find your audience – but you’re just not able to get over your inhibitions?

How do you get to a point where you pick up the phone and call a gallery?

What must you do to get onto social media and start a wild promotional campaign, if you’re not yet convinced that people will actually like your work?

One thing you can do – and it’s very likely to help – get yourself on board for the next LEAP Newsletter, because that issue is going to be a step 1-2-3 hands-on manual for breaking through fear and building confidence.

But that doesn’t help you today, so why not try this?

1: Stop comparing yourself to others. You in your own right, as you are, are good enough. The qualities others have, or the success, or the fame – it doesn’t matter.

Comparing yourself to others is a sure-fire way to put yourself down, because there will always be people more advanced or more successful than you.

2: Stop brushing off compliments – when someone likes your work, they mean it, and they want for you to feel that. So take it, accept it, and incorporate the compliment in your mind.

And tip #3?

Highly powerful, 100% recommended:

3: Create a ‘feelgood file’. Even if you can’t yet accept kudos and compliments, you can help yourself get to that state.

Create a document, and paste in any positive commentary that you can find back in your inbox, every compliment, every expression of gratitude or awe that you’ve ever received – put it into your feelgood file and print that sucker out.

I guarantee that if you read through it a few times, the amount of endorphins and dopamine that will surge through your system are going to make you feel very different.

It’s unavoidable, a natural biological reaction, and a fantastic way to reprogram your mind.

Over time, keep adding to the file, and each time you’re scared, nervous or insecure: READ THAT THING.

It really, REALLY helps.

If you struggle finding confidence, just this one file will change you. Please do it.

Next, go here to sign up in time for the February LEAP where I’ll explain a whole bunch more ways, methods and strategies to grow your confidence –> to-more-sales/



One Simple and Effective 'Trick' to Cause an Emotional Response in First-Time Visitors

Got a little instructional for you today.

Yesterday, a reader responded to my call ‘hit reply and tell me where you struggle’.

Always nice to hear back from people – do keep ’em coming.

She told me a bit about her struggles, and ended with ‘this is my site, please have a look’.
so I did, and I liked what I saw.

But there was one important thing missing:

She didn’t have a tagline.

In the header it stated her name, but that was all.

And because of that, she misses out on an enormously powerful emotional effect.

I call it resonance: when someone is exposed to your message, or your website, and something in them ‘clicks’, and goes: “Huh, I like that”.

That short moment right at the start, is powerful, useful and important.

Without it, a visitor might just poke around the site a bit.

With it, they might do the same, but they’ll do so while being in a more engaged, more joyous emotional state.

And while the difference may be slight depending on the person, it does increase the chance of them spending more time, reading more, seeing more of your paintings, or even signing up.

I like to think of the tagline as a 10-word artist’s statement.

A short, pithy message that’s personal, shows your passion, demonstrates your why, and reaches into the viewer’s mind with to see if there’s anything it can connect with.

It’s not that hard to write one.

Here’s how, starting with the don’ts:

First, don’t be strictly factual: “Johnny Johnson, watercolour artist’ says what’s in the tin, but it has no pulling power, it doesn’t push any emotional buttons.

Second, don’t try to be clever. We’re talking about communications here, so no nifty wordsmithery.

Next up, the dos:

Take a sheet of paper, and quickly start writing short descriptive sentences about yourself, your art, your passion or your techniques.

List 100.

Don’t overthink it, do NOT second-guess or judge their usefulness – what we’re looking for at this stage is a brain dump.

Just write as many as you can, as fast as you can.

You probably won’t reach 100 at fist go, but that’s ok.

It can take days or even weeks to get the perfect tagline together, all part of the process.

Carry a notepad or index cards (my fav) with you, and any time during your day that an idea comes up, jot it down to later add to the list.

Once you have 100 of them (you’ll find that parts of some statements will be duplicates, and that’s fine), you’re done with the strictly creative part of the exercise, and you can get more rational about it.

In other words, you put on your editor’s cap.

You’ll quickly see that most of them aren’t all that great or useful, so you just cross those out.

Whittle down until you have some ten or twenty good contenders, and copy those over to a new sheet of paper.

Btw, I think the best way to do this is by writing it in longhand, on paper.

Writing by hand activates different areas in the brain, compared to typing, and that’s useful for the kind of process we’re talking about.

So now you have 10 or 20 an a new sheet, and again, you take an axe to the ones that aren’t ideal or perfect.

Narrow down to the five best ones, and copy those to yet another sheet.

Then you take the best bits of those five, and mix & match the words that have the most emotional appeal, are most relevant and to the point, and you scramble the words, concepts and meanings together until you’re left with one simple, 5 to 10 word sentence that basically says:

Who you are, what you do, why you do it, why it matters.

You stick it in your site header beneath your brand name or your own name, and you’re done.

From that moment on, each time a new visitor lands on your site, they’ll not just see your name, but instantly they’ll also read your micro-artist’s statement.

And if they’re the right kind of person for what you do, something in them will perk up and recognise it.

A useful exercise, not just for your site to be more effective, but very likely for your own mind as well.

Highly recommended.

Also recommended: the LEAP Newsletter. Details here –>



Courage Is Not the Absence of Fear

Courage is the ability to move forward despite the fear.

That’s not a platitude: it’s a core psychological truth.

Each of us, we all have fears of some sort.

And we all do the things we do despite those fears.

Why does this matter, where it comes to marketing your art?

Because in many people, there is a fear-based mindset that prevents people from taking action.

From showing up.

From being bold, and saying: “Yeah that’s my art, these are the prices”.

And a very simple practical reality shows you that those who do not get themselves out there – well, they tend to not sell much.

Which is nothing to be ashamed of – it’s just human nature.

I also have fears, and I drop the ball on actions because of that.

But I will say that it’s a crying shame.

It’s a real tricky thing, finding ways to bypass fear and insecurity and hesitation.

I too struggle with it, more often than you think.

But if there’s one thing I learned in my 42 years, it’s that the thing I’m afraid of is pretty much always the thing that’s guaranteed not to happen.

Odd, how that works.

So how do you do it?

How do you get yourself in gear, take bold action, keep moving forward despite your fears?

One way to do it is to not do it.

By which I mean, don’t try to go into something headlong, confronting your big fear with a vengeance.

Some people can do that and get away with it, and we used to call them berserkers.

I at times have been known to employ that strategy. And while it can work, it’s nerve-wracking.

Another way to do it, is to sort of trick your own mind, to prevent your subconsciousness from sabotaging your progress.

So for instance, instead of getting on the phone to all the big galleries in town, you could also start in a small way.

Who knows – what if you would write a simple email, include a photo of one of your pieces, and send it to one personal friend each day.

“Hi, I’m trying to find more viewers and buyers for my art. I was wondering, would you be willing to help, and share this image on Facebook or Pinterest?”

It’s not directly going to sell your art (though you never know – luck has a way of showing up from unexpected directions).

What it will do though, if you make this a practice (one painting, one friend, once a day) for say a month, is that it’ll transform the way you feel.

It’ll have a direct effect on your brain and your subconsciousness.

It’s the very same principle that’s used when treating phobias – incremental exposure to the very thing someone is afraid of.

Fear of heights?

One extra step on the staircase, every day. It works.

Petrified of selling?

Then don’t – just decide on the smallest possible step that you feel comfortable with, and keep repeating it.

It’ll change you in a very good way.

If you like the idea but you’re not sure where to start, hit reply and tell me where you struggle.

Happy to offer suggestions.

Because why?

Because you’re good enough.

And because you don’t deserve to be held back by fears or insecurities.

Especially considering the fact that as a human, you were made with the built-in ability to overcome them.

Meanwhile, the February LEAP will go deep into exactly this type of strategy and different ways to transform you mindset –>



PROOF: Art is a Necessity, Not a Luxury – Yes, Yours Too

“Hi Martin, remember me?

“I used to be your next-door neighbour, 30 years ago.

“Well, my husband and I separated after nearly 38 years, and that means I need to decorate my new home.

“I always loved your mother’s watercolours, and – is she still painting?

“I want to buy another one.

“Let me know how I can get a hold of her?”

This email (rewritten for the sake of brevity) arrived in my inbox last Sunday.

I was thrilled – not only because I loved those people.

Still remember how her husband first got me started playing the guitar.

How he and I used to play Duelling Banjos across the fence.

The biggest reason I was so happy, is that this is perfect proof that yes, art really is a necessity for people.

30 years later, and what does she do?

She haunts me down on the internet because my mum doesn’t have an online presence.

And more importantly: because she wants a new painting, from the same artist.

Not something from a gallery, not a piece from a current friend…

No: she wants THAT. Not something else.

If there’s any stronger proof that for the right audience, art really is a necessity and not a luxury, I’d like you to show me.

For some people – quite a few of them, judging by the worldwide total amount of art sold each year – art is a must.

Your task as an artist is to identify, and then find, those people.

Next, you put yourself in front of them consistently and repeatedly, and that way you too can sell your art.

There’s another lesson in this: my mother is lucky that I’m findable on the internet, so that our once-neighbour can get back in touch.

Since she herself has no site and no account on any art-website, our neighbour would have had to settle for a painting from somebody else, out of necessity.

Which translates to: it’s your moral and ethical duty to be visible to people, to be findable, and yes, to say: I sell these.

Because, once again, there are people looking to buy from YOU and no-one else.

If you don’t make the effort to be findable, you’re not doing them any favours.

Or yourself for that matter, because you won’t sell much.

Now here’s where things get tricky: lots of people, artists and others, simply don’t have the confidence that they’re good enough, or that they’ll be able to promote their work.

That’s why the February issue of the LEAP Newsletter will deal with things such as mindset, confidence, insecurity-killers and authority-building.

Get on board here –>



Lessons From the Masters: Write Drunk, Edit Sober – BUT…

…just don’t drink when you write.

According to popular lore, Ernest Hemingway said a writer should write drunk and edit sober.

There are two problem with this.

The first is that according to his daughter, he never said those words.

Secondly, it’s an instruction that should not be taken literally.

What good writers understand it to mean is that you should write AS IF drunk.

Meaning: unfettered and uninhibited.

Or, as James Chartrand of MenWithPens fame said: Write shitty first drafts.

Reason being that if you try to edit your writing as you go about creating the first draft, you keep stalling yourself.

Second-guessing what you’re putting on paper is disastrous to your creativity.

I’ve mentioned this before in the context of the three writer’s identities, and I’ve talked about it in interviews.

(If you’ve not heard them, hit reply and I’ll send you a link).

Writing can be really simple, and really fast.

IF you write *as if* drunk.

Or in other words, write fast, write lyrically, spew all your ideas out and get as crazy as you want.

Nobody will read your first draft anyway, so why force yourself to create a good first draft?

You’re going to go straight into to editing it, so it makes no sense at all to mix the two tasks.

Once you get this, the very moment you discover how to write without involving your rational mind, it’s like a veil is removed, and you’ll be amazed at the torrential flow of creativity that you can let flow.

At will, whenever you like. You start writing, and within 20 or 30 minutes – BAM.

A draft that’s so rife with ideas and content that all you need to do is clean it up, delete a bunch of mess, and hit send.

There you go: a professional writer’s trick for writing fast ‘n good emails, articles, status updates, blog posts, what have you.

You can even write a whole novel in a month with this strategy, plenty of people pulling it off regularly.

Oh btw, there’s a reader named Maria I mentioned the other day – she caught the daily email bug last week, and she’s been at it daily.

Yesterday she showed me her ‘from now on I’ll write every single day’ intro piece, and it was pretty dang good.

Lyrical, even.

I’ll send you a link later on today.

Meanwhile, go here if you want me to show you the psychological tricks of writing emails that get you sales –>



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