Most of us creatives, we tend to make a fundamental mistake when deciding how to price our product or service.
We tend to base our rates on the number of hours it takes us to do our work, multiplied by what should be our hourly rate.
On the surface it might make sense, but there are several problems with this.
For one thing, the hourly rate should compensate for the overhead, and especially for many the unbillable hours that go into running a business.
And those add up quickly – which means that if you don’t factor in those hours, you end up like a hamster in a treadmill, running frantically doing client work just so you can keep paying the bills.
I’m sure you’ve seen that hamster in your neighbourhood.
But then there’s another problem: People aren’t interested in buying your time – they want to buy a solution to a problem.
Could be the problem is ‘need content written for my site’, or ‘just can’t find a painting to go with my living room interior’, or ‘need a reliable web designer’, for example.
So if you base your rates on your hours (or worse: charge by the hour), you’re generally attracting people who are looking to get value for money.
When actually, you’d be much better of working with people who have a pressing, urgent, bothersome problem they want solved.
That type of buyer isn’t looking to get value for their dollar: they want a solution that works, and they are willing to pay good money for it.
That’s the kind of buyer who’ll pay what you’re really worth.
And then there’s another benefit: people value and appreciate a purchase more if they paid more money for it.
That’s been tested over and over again and the findings are consistent: The more people pay, the more satisfied they tend to be.
So by charging higher rates everybody gets better: You earn more which enables you do to your work better and deliver more value, you filter out the people who are only looking for a bargain, and by virtue of that, those who do buy are more inclined to be satisfied.
Now of course, it might not be easy to pull off.
It takes explaining, and building trust, and some ethical persuasion before you can charge – and earn – what your work is really worth.
Which means that if you run an online business, you need professionally written sales copy to get people to know, like, and trust you enough to pay you well.
But, very likely, you’re not a copywriter.
Of course you could hire one, but the good ones tend to be pretty expensive – I sure was, back when I used to take client work.
So here’s a possible solution: Starting today, I’m offering you a way to get the same persuasive, high-conversion copy I used to sell at $600 or more per page, for just a fraction of the cost.
If you’re willing to invest less than 100 dollar in selling more of your work and at better rates, then I’ll cast my sales voodoo over your salespage.
If you’ve taken the trouble to write one, and it’s alright but not converting well enough, then I’ll fix it.
Here’s how it works: At just $95, I’ll fix your salescopy, up to 500 words, within a week.
If you’ve got visitors but they’re not converting…
If you’ve got a solution for people that you know they need…
And if you want to corner more sales from the traffic you receive…
Then I’ll help you make it happen.
Send me an email at firstname.lastname@example.org, include a link to your salespage, and let’s see if we can fix that puppy.