Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Water Cuts Stone, Habits Transform the Mind

Today is the official final day of the holiday season here in Spain.

In the next few hours, the great exodus will start: endless lines of cars waiting to inch their way up North, back home.

Me, I cheer.

Finally, the relative ratio of skin to garments will be back to normal.

Not that I know anything about maths, but it’s weird: when summer starts, the number of people in town increases by a large factor, yet the total amount of clothing in town stays more or less the same.

The result is that during July and August, nearly everyone seems to be nearly naked here.

Which, I can tell you, is distracting for a man. Ex monk or no.

That said, I came through this summer unscathed.

While I’ve been led into temptation more than once, I’ve stuck with my resolve.

I’ve categorically ignored and/or refuted any attention given, and I’ve kept my nose to the grindstone.

Action, baby. Action.

Consistent, relentless action.

The result?

Not bad, actually.

A novel in the pipeline, a long term business partnership with my man Jimmy, a newsletter that gets some pretty amazing results and kudos, a handful of podcast recordings waiting to go live…

And that’s without telling you about my secret masterplan, the big one I mentioned back in May.

Yep, this summer has been good so far.

Would never have been possible though, had I gone and whiled away my evenings and my weekends having fun with a chica.

Nope, I decided I wanted to build something, so I took stock of what it would cost me, and said: “That’s worth it, I’ll pay”.

Time, energy, more time.

Little fun, hard work, no nights out, no lassie by me side.

Man I feel good.

Listen, whatever fear you have, whatever insecurity, or old damage, or hangup, or limiting belief – you can change that and you can get rid of it.

Not today, not by magic, but you can start today, right now.

And I guarantee: If you commit to change, and you create a consistent practice out of some small behaviour, you will over time see improvement.

Water cuts stone, given enough time. Billions of drops create a hole. The rock has no choice but to yield.

And whether you believe me or not, your mind works with a similar principle.

If you persistently practice a behaviour, your mind WILL follow suit, and change its patterns.

Take it from an old monk.

Then, take this from said old monk:


Because it’s a fantastic jumpstart manual for writing daily emails.

And guess what, young grasshopper: writing an email a day is one fine example of an action-practice that gets you results, and change.

And, yes, sales.

And more – when I say it’s therapeutic, I mean that. You’ll find out when you start.

You’ll be amazed by the effects.

With my help or without, I wholeheartedly recommend it.

It’s easier with my help included, though.

And today’s the last day for registration, if you want to get your little hands on issue #4: the email marketing special.

Do it.



I'm Excited. You?

Busy times at the Stellar residence.

Preparing to ship LEAP 4 (registration ends tomorrow).

Doing research for a client project (yes, I made an exception and took on a copywriting gig – don’t tell anyone)

Planning for the last months of the year – I intend to be in Ireland by December 1st, to spend 6 weeks holed up next to a fireplace, and write my novel in one fell swoop.

Friends over from the UK.

Recording podcast episodes.

Talking lots with Jimmy – he and I are forging some plans and a partnership that you’re going learn a lot from, and he’ll probably be a regular on the podcast.

Oh, and preparing a bunch of guest posts.

Yes yes, yer little Stellar isn’t letting this summer pass him by.

I’m getting stuff DONE, and it’s exhilarating.

Like I always tell you to do something, get busy, take action?

Yeah – I’m taking that medicine myself, and dude – it’s the bomb.

Anyway, what with me being all excited and stuff, and LEAP #4 being a handy little manual to get you off on the good foot with your email marketing, let me keep this short and proffer an action.

It’s simple.

Just LEAP:

You get:

– email marketing action steps

– do’s and don’t’s to make sure people keep opening your emails and are actually looking forward to them

– a special section on writing subject headers people just have to click

– an instructional for writing calls to action people don’t even notice – except for those times they click and you make a sale

– the condensed version of many years of study into psychology, influence, triggers, (email) marketing sales and persuasion etc, neatly packed into an action manual

Plus, extrafree bonus: a heavy dose of pure motivation, injected straight into your veins. I’m kinda clever that way.

I’m also ridiculously (embarrassingly?) cocky, it would seem, so let’s tone that down and look at the essentials:

Whatever I know, I learned from people, books, study, observation, meditation, asking questions, listening…

It’s nothing special – but it’s many years and altogether it’s a lot.

Each month I pick a topic (email marketing for September) and stuff as much as I can into 16 pages.

It’s expensive, and it’s not easy.

You’ll find it confrontational at times, you’ll notice there’s little room for excuses.

It’s also something exclusively for people who take action and stick with it.

And, only for people who understand that something like a monthly expert marketing course is a (valuable!) investment, and not a cost.

Meaning: you buy it so that off the back of making the investment, and putting the material into action, you make more money.

‘s called ’investor mindset’.

So that’s it.

If you want to invest in yourself and your business, this is one way.

I don’t think it’s a bad way, either.

So go on the: LEAP –>



Oops – Sorry for Breaking Your Worldview

The weirdest thing happened yesterday.

That LEAP subscriber I mentioned – she signed up last month, in time for Issue 3.

She read it, took action, and broke out of her comfort zone like the Hulk breaks out of chains.

Her work in an important venue, inside of a week from reading the newsletter.

And, then she proceeded to cancel her LEAP subscription.

Yeah I know, isn’t it weird?

I mean, the idea of the newsletter is to get your head around business, to show you new and different and useful worldviews, and motivate and enable you to take action and get results.

Which is precisely what happened.

Says she: “You turned my worldview upside down”.

Heh… I love doing that to people.

Is that naughty?

I don’t think so.

I think we all need out paradigms pruned and replaced, as often as possible.

Can’t wait for someone to show up and do it to me.

Problem is, she was expecting a different kind of lesson – more handholding and more step-by-step instructions.

Basically, she thought she’d buy strawberry flavoured slimming yoghurt – but when she grabbed a spoon and dug in, it turned out to be cherry flavour. Not at all what she expected.

But, it instantly got her to slim down, regardless of the flavour.

The thing worked like a charm, even if she was completely unaware of it.

While she wasn’t looking, while debating whether or not to stay on, she got exactly – and fast at that – what LEAP is supposed to do:

Break you out of your fetters, and into the world.

Get your work or your art seen by people.

It scared the bejeebies out of her though, and I’m not surprised.

It’s a pretty brutal way to step out of one’s comfort zone, the way she did things.

If you’re at the sauna, you wouldn’t just jump into the ice bath – you’d start with your feet and slowly ease in, right?

Not she. She walked out of the steam and right away plunged herself into the freeze.

No wonder it freaked her out. Poor girl.

Breaking out of your comfort zone is one thing, but radically transgressing every fear you’ve ever secretly cherished is a whole different ballgame.

It’s not exactly what the doctor prescribes, though it’s not without merit.

And, many kudos to her, obviously. A grand display.

Now if she’d written in with questions, as is your prerogative as a LEAP subscriber, I could have maybe helped her move in smaller increments.

It could have saved her the shock, and it wouldn’t have cost me a subscriber.

Not that the latter matters, because once I wrote her a reply explaining my view on her actions and how massively impressive her results actually are, she instantly got back saying she’ll re-subscribe.

The word AHA-moment was used with quite a lot of cheer and merriment.

I just love, love, love it when someone turns.

When a person drops old habits and thought patterns, dips a teeny toe into the water, and says: “Hey, this is actually much nicer than I thought!”

You could be next to have the experience, you know?

That is, if you dare to leap.

Here’s what to do next:

IF you’re ready – and only if – meaning you are ready to get over yourself and start getting out of your comfort zone –

Then go here to sign up for LEAP –>

She’ll go to the printer’s in a few short days and you’ll have it on your doorstep by priority mail.

Once you’re done reading that baby, get in touch and let me know what you’re struggling with or unsure about, and I’ll reply best I can.

Just a few days left:



5 Ground Rules to Improve Visitor Retention on Your Site

Seems some of my readers want more structure, more step-by-step guidelines for what to do.

While I avoid hard teaching in these dailies, I do have a few handy tips for you to implement on your site.

When someone lands on your website, you have just a few seconds to get your message across in such a way that the visitor will stick around and see what’s there.

Don’t think so?

Check your traffic stats: you’ll see most people leave in just a few seconds – your bounce rate.

Before anything else: Don’t worry, it’s normal.

When it comes to websites and traffic, it’s a numbers game, and most any site will see the majority of visitors drop away after a few seconds. Nothing wrong with that.

However, there are things you can do to make more people stay around.

It all has to do with first impressions and messaging.

Like I said, you only have a few seconds to grab someone, so you need to make sure your site delivers your message basically at a glance.

Like so: When I visit your site, there are five things I want to know instantly.

That means you’ll need to adjust the above-fold of your landing page in such a way that without me having to think, or search, or make any effort, you tell me these five things:

•    Who are you

•    What do you do

•    Why should I care?

•    Why should I trust you?

•    What should I do next?

Look at your site, and ask yourself if those five points are made eminently clear.

It’s not that you should recreate your about page all over your site – I’m talking about a coherent whole, a total body of message visible on all pags.

The combination of elements – images, design, banners, copy, etc – should support and reinforce each other.

Together they should come across as instantly recognisable, so that the first thought your visitor’s mind reflects is along the lines of:

“Ah, she does abc, has accolades from xyz, and seems like a fun and hardworking person. Looks good, let’s dive in”.

Does your site conspire to trigger that reaction?

Let me know if you have doubts, and I’ll give it a look and some recommendations.

Meanwhile, I’m busy getting LEAP #4 together, so there’s only a few days left to subscribe.

And judging by the feedback I received yesterday, it can have quite an impact:

A subscriber received issue #3, read it, and within  less than a week managed to get her art in a venue, and she has a setup for a second venue.

In less than a week…

And that’s a person who struggles with some serious insecurities – yet LEAP 3 gave her such a jolt that she sprang into action and got results nearly instantly.

So, you know… you could get yourself that too.

Careful though: this is strong stuff, designed to break the mould on your worldview.

Not for the faint of heart, but only for those who want change, are willing to sacrifice for improvement, and are ready to take action.

First action?

Sign up –>



Look, Do You Really Have a Choice?

Ran into a buddy yesterday while shopping for groceries.

We hadn’t seen each other in a while, so he invited me to have a beer with him.

Comfortably installed on a sun-flooded terrace, he told me that he envies people like me.

“It’s all so easy for you guys.

“You get up when you want, you fill your calendar just as you please.

“You do the work you love, you have no boss to tell you what to do.

“You guys have all the time in the world.

“People like me, we have to get up, go to work, get home, eat dinner, put the kids to bed, go to sleep… only to do the same thing again next day.”

I looked at him.

“To a degree, you’re right.

“But let me tell you this: there are days I wish I just had a job with regular monthly pay. There’s a lot of insecurity in being a freelancer, you know.

“Another thing is that basically, I’m never ‘off’.

“Every morning I have to force myself to read a book while eating breakfast, instead of opening my email inbox.

“At night, I often work until 10 or 11PM

“Nearly every day, I check my email at intervals, right up to the moment I go to bed.

“You, however, get out of work and you leave it all behind – no worries, no concerns, no lingering issues – when your day is done, you’re free. As a freelancer, I don’t get that luxury”.

My, we sure are a weird breed, aren’t we?

Choosing the hardest path, carving out our own niche, accepting insecurity and forcing ourselves to manually build our life as we want it…

Hard life.

Totally worth it though – I wouldn’t want it any other way.

Being an entrepreneur defines me, it’s what I do.

I’m a maker.

I make smiles, copy, lessons, training – I make whatever I see is missing or needed, including what’s missing in that thing called ‘Martin’s life’.

I’m happy. This is what I do. I was made for this.

The moral of the story?


If Enrique really wants to unfetter himself, he too can become a freelancer or entrepreneur. He’s plenty smart for it.

But he prefers the security over the struggle, and that’s a choice.

It serves him no purpose to be jealous of others.

Just like me: Maybe sometimes I wish I had a paycheck, but whenever the thought comes up, or someone mentions a great job opportunity, I go:

“What, put everything I know into building someone else’s business?

“Pah. I’ll build my own, thank you very much.”

If you’re the same, you just might want to add email marketing to your toolkit.

It’s great for getting fans, ambassadors and sales.

Learn it here, with LEAP #4 –>

Good luck, strength, love and courage.


You Already Have a No, but You Just Might Get a Yes

Funny idiom in my native Dutch: Nee heb je, ja kan je krijgen.

It’s a saying used any time someone isn’t sure, is doubting, is wavering, or is suffering from ‘small-me-syndrome’ and not stepping out there.

It simply means: If you don’t ask, the answer is already no. But if you do ask, you just might hear yes.

Another one: Niet geschoten is altijd mis. : If you don’t shoot, you’ve already missed the target.

So why, on this sunny day, am I throwing archaic Dutch colloquialisms at you?

Because email marketing.

If you don’t send an email a day, you’re not getting a sale a day from it.

If you don’t ask for the sale, it’s not very likely somebody will say ‘yep, here’s my money’.

If you don’t get out there and show your work and your worth to people, they won’t know about you.

You can be shy and timid and insecure all you want, but believe me: it’s all attitude, and you too can grow out of that stuff.

Faster than you think, if you give it half a try.

Old misconceptions, habitual programs of perception from decades ago, default reactions that aren’t yours but that you’ve practiced for so long they became part of your fibre – all that can go.

Right this very minute, if you want.

And I’m not joking: the human mind really is that powerful.

To be fair, for most people it takes years to get rid of old rubbish in our minds.

Me, I spent 20 years, meditating and analysing myself, and I still deal with stuff that 16 year-old-Martin should have gotten himself over, but didn’t.

Gets better every day though.

Anyway, back to business:

One of the things I got over was the idea that sales come by themselves – quality of work, word of mouth – that should do it, right?

Nope, it doesn’t.

I doubt anyone ever managed to get a decent amount of sales without some form of promotion.

These days, the internet makes that even more poignant: there’s just SO MUCH competition.

But, I’ll tell you one thing: Hardly anyone in your niche will be sending a daily email – and if they do, it’ll either be way too salesy, or they won’t ask for the sale at all.

And suddenly, you show up, and you do send an email every day, and you do make it fun and useful, and you do always ask for the sale…

You do that, and suddenly you stand miles apart from your spamming or non-selling competition.

You bet that gets you sales – you’ll be one of the very few who actually cares enough to be persistent, and one of the few who make no qualms about being in business.

Yes, the power of email marketing.

Let me help you get started, because LEAP #4 is going to the printer’s in a few days, and it’ll be all about email marketing and how to do it right.

Meaning, how to write emails that get opened day after day, and that get you easier sales than you thought possible.

Get access here:



Better Stick With What I'm Good At (Why I'm Not an Artist)

Funny reactions to my email the other day, when I wrote about sketching a self-portrait.

From ‘made me laugh’, to ‘interesting development’ to ‘show me!’ and ‘you should become an artist’.

Well, I can’t really show it because I’m not an artist, at least not in the sense that I produce art.

I could learn, maybe. Though I already know I wouldn’t follow through, and I’d stay at a severe level of dabbling.

Besides, I don’t know that I have an artist’s hand.

Like I said, I tried before to learn drawing, on several occasions, and without being self-deprecating about it: I could tell that it’s not something that comes natural to my body.

Sure I could train that – but again, I probably wouldn’t put in the hours. Very, very probably.

I’ve had some moments of ‘genius’ though, a few times in my life.

Once I threw 4 L-shapes onto a piece of paper without thinking about it, and suddenly there was a Zen-monk in meditation in front of me. Pretty amazing.

I tried for weeks to duplicate it though, and never hit the same image again. And it was just four angled lines, go figure – forehead, nose, upper lip, chin.

Buddha on my notepad.

Another time, preparing to launch my tailoring company, my apprentice asked what my logo would look like.

I put down the iron and grabbed a piece of paper and a felt pen.

Right there on the ironing table, I went swish-swish-swish, and suddenly there was a dude in a suit, smugly leaning against a lifesize upright pair of shears.

Three seconds. “Something like this”, and I gave her the paper, lifting the iron before it could scorch the cloth.

That sketch indeed went on to become the logo for my tailoring business.

But even though I tried dozens of times to draw the same guy again – it just wasn’t happening.

So I just contend myself with a nice little experience on paper, once every 4 years.

Let’s just call it a hobby.

For the rest, I stick with what I’m good at.

In other words: I don’t make art – I make people.

I make people smart, empowered, capable, confident, active, motivated, and on good days, wealthier.

That’s what I’m good at and that’s the art I’m making.

So if you want yourself some of that, it’s available right here –>



Blindly Shooting Arrows at the Jungle – the Difference Between Strategy and Tactics

Got a nice bit of feedback from LEAP subscriber Gareth, the other day:
Dear Martin, delighted to say that I got the leap newsletter today. I’ve already read it but need to go through it again and read it more carefully.

i think this is all starting to have some influence on me. I’ve actually started using mail chimp and am sending out newsletters, i am now on number 3. The weird thing is that i enjoy it … so i hope i can market in this way.


I love it when a plan comes together: that effect, the ‘all having an influence on me’ that’s precisely what LEAP is designed for.

See, I could create and  sell any kind of thing: a sales letter template, or an email marketing editorial calendar, or a special report to optimise your site for conversions.

All that is useful, but they fall under the heading ‘tactics’.

And while you need to use tactics to make your business works, it won’t do you much good if you don’t have a strategy into which to fit those tactics.

You can tweet and link in – very good tactics. But useless if you don’t have a strategy to follow up with people, and guide them into your own email list, and work with them over time to become clients.

You’d just be shooting arrows at the jungle, hoping you hit something.

Personally, I’d much rather study the landscape first, and talk to the locals, and discover where the tastiest animals hang out and at which times of the day – And only then would I go hunting.

Pretty cool – the guy is a painter who’s sold his work, but never with a real plan or a strategy, much less with any gusto. You know… marketing… beh.

And yet, three LEAPs in, he now says it’s beginning to have an influence on him, and: the weird thing is that now he enjoys it!

I call that a massive win on the part of yours Stellar.

Not that I want to proudly boast, but hey: If I can turn a person, and get them to see the fun and the use and the sense in marketing?

Then I call this Sunday a terrific day.


If you too want to get wise, and get fluent in your marketing, and get your head around business – and yes, start to actually enjoy the process…?

Then that, my friend, is entirely possible.

It all starts here –>



Lord Help Us All – I Drew A Self-Portrai

Now before you go “So what, I do that every Friday” – I’m the guy famous for saying that I can’t draw a stick figure to save my life.

And it’s true: I’ve never had any ability to draw or paint.

My mother, herself an accomplished artist, once tried to train me in drawing basic anatomy.

It didn’t work. (Or rather: I didn’t make it work.)

But yesterday I looked in the mirror. A hot day, I looked intense.

On the dresser was an A4 folded twice, and a sharpie.

For reasons unbeknownst to me, picked up the paper and unfolded it.

Standing there, a loose sheet in my hand, I started scratching away.

Four minutes later, there was an actual face on the paper.

Not necessarily my face, but it’s decidedly human, the intense look is there, and all organs like nose eyes and ears are in their right place.

Weird. No idea where that came from.

Anyhow, over to the order of the day: YOUR art.

And, how to sell it.

Because you see, I could now get all excited and think I should take lessons.

That maybe, with good training and lots of practice, I might one day be able to actually draw things. Properly, like.

But I won’t.

Because I know that I wouldn’t reach that goal.

Not because I would be unable – that will never be known unless I try it.

No, I know I’ll never be an artist, because I know myself well enough to know I’d never put in the hours.

I’d buy some paper, some pencils, I’d make 3.47 sketches, and then something else would come up and be more interesting.

It’s happened several times before.

So, I’m not even going to try.

Maybe you shouldn’t either.

Daily emails, I mean: maybe best not try it.

If you’re like me, if it’s a spur of the moment thing, if it’s shiny new object syndrome or if you’re only going to be half-assed about it – then better not.

You’ll just tire and frustrate yourself.

Besides, who’s going to share all those motivational quotes on Facebook, while you’re practicing your writing skills?

Better to stick with what you’re good at.

For me, that’s writing an email a day. I like it, I’m good at it, and I’m consistent with it.

For you, well that depends. Maths, painting, coding, writing – whatever it is you do. Keep at it.

And once you’re finally ready to sell that stuff, and you reach the equivalent of Martin saying: “But NOW I’m going to do it, I’m going to be serious about it, and I’m going to make it work…”

When you finally are ready to put in the hours so you can up your business and make more money…

That’s when you click the link, acquire my mentorship and coaching and training and 20 years of psych experience etc etc.


Don’t worry if you’re not – I’ll be back tomorrow.

Without a self-portrait.



How to Make it Easy and Fast to Write Daily Emails for Fun and Profit

Some days, I too struggle to come up with something to write.

Can be I’m dry for ideas, or I have an idea but after 40 minutes of trying to write something your good self might enjoy reading it’s still not coming together.
Thing is, it doesn’t bother me none.

Got no idea to write about?

I just start writing something, whatever, anything at all.

“John looks at the wall, wondering what to write. It’s one of those days again. His coffee cup is dry. His mind too. Have you seen this writer in your neighbourhood? I need to hang the laundry. Etc etc.”

Three or four lines in, another idea comes up – I open a new doc and start writing.

When that one runs dry, another new doc with yet another idea.

See if this one goes anywhere.

It never takes more than two or three new documents before something catches, and the writing starts to flow.

The draft documents get saved in my notes folder for future idea-digging, and I get to send my daily email inside of 60 to 70 minutes, start to finish.

With two or more ideas for the future saved, sometimes even half-developed or more.

That’s how easy email writing can – and should – be.

When I’m dry, I write nonsense until something presents itself.

When an idea isn’t working out, I close the window and start something new.

When I really can’t figure out a topic, there’s also my archive of notes and drafts, now probably 350 files large.

In the end, it really ain’t that hard.

Like I always say: practice and repetition, grow that writing muscle of yours.

Obviously, it’s good to know what and how to write.

If you show up and just go ‘I’m so cool, you totally should buy from me’, it’s not going to work.

You’ll need to be fun, and useful, and helpful.

And, you’ll need to know how to work your writing style and personality in such a way that it turns readers into buyers.

And for that, I’m developing LEAP #4, which will be filled, absolutely rife, with insider email marketing secrets.

If ever you’ve wanted to start emailing people for fun and profit, your hour of glory is coming up.

You don’t want to miss this issue.

Go here to get it –>



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