Today on the news, the famous footballer Diego Maradona put on the whiney, following an incident during a recent world cup match.
Some player named Suarez bit an opponent on the shoulder. One of many incidents of personal violence and aggression Suarez has displayed over the years.
He’s now been suspended from several matches, and Maradona responds: “It’s too harsh, why not send him straight to Guantanamo Bay?”
Yeah, indeed. Poor, poor Suarez. Being suspended like that, just for, you know, biting someone.
It’s unfair. Boo, hoo hoo.
Suarez, from the clips I’ve seen, is a real asshole. He’ll launch himself while running, and land, ankle first, right on top of another player’s ankle. Hard, with his full weight.
In slow motion, you can literally see the other’s joint bend and wrench and stretch.
That guy will be out of play for the rest of the season.
Suarez goes for the kill, he’s out there to do damage.
And, he does it.
He doesn’t completely get away with it because he does get suspended, but he does achieve taking out another, probably very strong, player.
Somebody, not sure if it was FIFA, apparently said: “Yeah, well this is football”.
I always thought football was a game.
Then I learned that no, football is business.
This week though, I learned that apparently, football is war.
He thinks he can get away with it, and to a degree, he can. He probably doesn’t mind the consequences, since he keeps creating them for himself.
But just because you can do something, doesn’t mean you should.
Point in case:
One of my readers – the photographer I wrote about last week.
Following the free consulting call in which she tentatively said: “Want to work with you”.
I thought about it, and made her a massive, rock-solid, tons-of-extra-value offer.
It’s a package I know for a fact will help her.
I also know, from her emails over the months and from the call, that’s she’s pretty damn ready for some solid ‘Jimmying-up’ at the hands of a certain Stellar.
She’s ready to launch – someone just needs to guide her finger to the big red button.
From a sales point of view, she would technically be considered something like ‘sold, but she doesn’t know it yet’.
In other words, I could simply use some sales strategies, she’d get off the fence, and we’d start working together.
I’m not the best salesman in the world, but this sale would really be a cinch.
But just because I can, does that mean I should?
It would help her business.
It would allow her to leave behind commercial photography and quick smart get into making what she has always wanted.
And get paid for it.
It would also bring me money, which is never bad.
(I’ve got some BIG plans I need to raise cash for. That ‘no more girlfriends for me, my life now has a mission’ bit from last month? That’ll cost at least $60.000 to completion, and possibly as much as four or five years. But I’m telling you just as a teaser, it’s a story for another day).
On topic: Mrs. X wants to leap, she’s ready for it, equiped, networked, qualified.
She herself has said as much, without realising it.
She also said, literally, that she hopes to soon take me up on my offer.
With luck, I could possibly make that happen before this day is out. Who knows.
But should I?
Would that ‘little push’ of mine really help her?
If I’m true to my own rule that relationships (and sales and marketing too, therefore), really start with listening, then I need to listen to her.
And I’m hearing ‘Not yet’, and for a number of no-BS reasons.
Do I push?
Do I wait?
I’m going to go back to her email and ask her one simple question.
With the answer to that, it’s up to her to decide.
Because no matter how much I believe in the value and effectiveness of my work, I don’t prosyletise, I don’t preach (aside from preaching email marketing as the best and funnest way to get sales), and I don’t ‘convert’ – not in that way. I’m just not that kinda girl.
If someone is ready, I’ll help them over the hump.
If they’re not ready – they get to take the time they need.
And ultimately it’s up to them to decide whether they’re ready or not.
That’s what I call ethics in sales.
That said, I’ll show up every just to suggest and tell her (and you): “Hey, if today’s the right day, I’m here when you want to start.”
A strategy that I recommend you use as well.
Anyway, LEAP issue 2 is going to the printer’s next week.
In case you’ve missed out on issue 1: Do NOT let this one slip by.
It’s going to show you a very simple, step by step action plan for getting your first 30 subscribers – a minimum viable list.
If you’ve already got a list, the steps will help you get even more people on it.
But, it also comes with a bonus action plan: “How to earn this $79 back before the month is out”
Follow the steps, and you’ll more than likely recoup the cost of your first month a few times over.
It’s called a no-brainer.
And this is called a sunny day, so Ima leap onto my bike and motor down to the beach for a quick swim, before I go back to building your first leap to sales for you.