Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

Just Because You Can Doesn’t Mean You Should (aka: Football sucks, Suarez is a Prick)

Today on the news, the famous footballer Diego Maradona put on the whiney, following an incident during a recent world cup match.

Some player named Suarez bit an opponent on the shoulder. One of many incidents of personal violence and aggression Suarez has displayed over the years.

He’s now been suspended from several matches, and Maradona responds: “It’s too harsh, why not send him straight to Guantanamo Bay?”

Yeah, indeed. Poor, poor Suarez. Being suspended like that, just for, you know, biting someone.

It’s unfair. Boo, hoo hoo.

Geeeez, people…

Suarez, from the clips I’ve seen, is a real asshole. He’ll launch himself while running, and land, ankle first, right on top of another player’s ankle. Hard, with his full weight.

In slow motion, you can literally see the other’s joint bend and wrench and stretch.

That guy will be out of play for the rest of the season.

Suarez goes for the kill, he’s out there to do damage.

And, he does it.

He doesn’t completely get away with it because he does get suspended, but he does achieve taking out another, probably very strong, player.

Somebody, not sure if it was FIFA, apparently said: “Yeah, well this is football”.

Funny that.

I always thought football was a game.

Then I learned that no, football is business.

This week though, I learned that apparently, football is war.

He thinks he can get away with it, and to a degree, he can. He probably doesn’t mind the consequences, since he keeps creating them for himself.

But just because you can do something, doesn’t mean you should.

Point in case:

One of my readers – the photographer I wrote about last week.

Following the free consulting call in which she tentatively said: “Want to work with you”.

I thought about it, and made her a massive, rock-solid, tons-of-extra-value offer.

It’s a package I know for a fact will help her.

I also know, from her emails over the months and from the call, that’s she’s pretty damn ready for some solid ‘Jimmying-up’ at the hands of a certain Stellar.

She’s ready to launch – someone just needs to guide her finger to the big red button.

From a sales point of view, she would technically be considered something like ‘sold, but she doesn’t know it yet’.

In other words, I could simply use some sales strategies, she’d get off the fence, and we’d start working together.

I’m not the best salesman in the world, but this sale would really be a cinch.

But just because I can, does that mean I should?

It would help her business.

It would allow her to leave behind commercial photography and quick smart get into making what she has always wanted.

And get paid for it.

It would also bring me money, which is never bad.

(I’ve got some BIG plans I need to raise cash for. That ‘no more girlfriends for me, my life now has a mission’ bit from last month? That’ll cost at least $60.000 to completion, and possibly as much as four or five years. But I’m telling you just as a teaser, it’s a story for another day).

On topic: Mrs. X wants to leap, she’s ready for it, equiped, networked, qualified.

She herself has said as much, without realising it.

She also said, literally, that she hopes to soon take me up on my offer.

With luck, I could possibly make that happen before this day is out. Who knows.

But should I?

Would that ‘little push’ of mine really help her?

If I’m true to my own rule that relationships (and sales and marketing too, therefore), really start with listening, then I need to listen to her.

And I’m hearing ‘Not yet’, and for a number of no-BS reasons.

Do I push?

Do I wait?


I’m going to go back to her email and ask her one simple question.

With the answer to that, it’s up to her to decide.

Because no matter how much I believe in the value and effectiveness of my work, I don’t prosyletise, I don’t preach (aside from preaching email marketing as the best and funnest way to get sales), and I don’t ‘convert’ – not in that way. I’m just not that kinda girl.

If someone is ready, I’ll help them over the hump.

If they’re not ready – they get to take the time they need.

And ultimately it’s up to them to decide whether they’re ready or not.

That’s what I call ethics in sales.

That said, I’ll show up every just to suggest and tell her (and you): “Hey, if today’s the right day, I’m here when you want to start.”

A strategy that I recommend you use as well.

Anyway, LEAP issue 2 is going to the printer’s next week.

In case you’ve missed out on issue 1: Do NOT let this one slip by.

It’s going to show you a very simple, step by step action plan for getting your first 30 subscribers – a minimum viable list.

If you’ve already got a list, the steps will help you get even more people on it.

But, it also comes with a bonus action plan: “How to earn this $79 back before the month is out”

Follow the steps, and you’ll more than likely recoup the cost of your first month a few times over.

It’s called a no-brainer.

And this is called a sunny day, so Ima leap onto my bike and motor down to the beach for a quick swim, before I go back to building your first leap to sales for you.



How You Can Be as Strong as Bruce Lee

“But I worked on that site of a year and a half, Martin!

“Yes”, I tell my friend. And it looked good, and the articles were well-written. But then you threw in the towel”.

She looks at me: “But nobody called me. A year and a half, Martin.”

So I tell her: “It’s the other way round: you don’t keep plugging away at your business because people start calling you.

Instead, people start calling you because you keep plugging away at it.

“Yes but, after all that time?, still no calls?”

I didn’t argue further with her.

She’d tried, she’d built something beautiful that should have been promoted more, and then she quit, too soon.

Maybe her need wasn’t big enough.

Maybe she didn’t have the drive to keep at it.

Or maybe it was that bastard boyfriend of hers at that time – I’m pretty sure he must have tried to persuade her to drop the project.

Either way: if you’re going to make something work, it’ll never work if you stop before it actually works.

And sometimes, that takes time, or iterations and testing.

Not that there’s anything wrong with quitting, not as such.

Sometimes it’s what you have to do.

But if you do, and when you say: “This won’t work” – Guess what?

You’re 100% right. It won’t work.

But there’s more to that story.

In fact, there’s a whole lot of strength you have, behind that story.

Strength which you’ve not yet built up.

So today, there’s no sales pitch (aw, sorry): Liz Strauss published a guest post I wrote, and I’d like to you read it.

I think it’s important.

When you’re done, will you please do me the favour of sharing it round on your social media sites?

Mucho appreciated.

Read it here:




To Sell is Human. Or, Consider the Alternative…

Daniel Pink wrote a book called ‘To sell is human’.

Quite how I see things, and it’s a view I can totally recommend.

Not so that everything becomes ‘a business’ – there are things that are free and should stay free.

When I lived in Seattle, way back when, my girlfriend made a beautiful notebook for me, of luxury paper and hand bound in leather.

Her mother saw it and instantly said: “That’s great, you should make a product out of it and sell it!”

It felt seedy, that something so lovingly crafted had to instantly be commercialised.


But if you really think about it, ‘Everybody is always selling something’.

And that’s a quote from Robert Louis Stevenson, author of Treasure Island.

And he’s right: At this moment, I’m trying to sell you on reading the next line.

When you talk to your kids, you’re selling them on cleaning up their room.

When someone is arguing with you, you’re trying to sell her on calming down and having a normal, unheated conversation.

Not convinced?


Alright then: call it an exchange: Everything is always an exchange. Values, ideas, attention, products, opinions – you give one thing, you get another back.

You try to persuade a person to simply listen – right there you’re ‘selling’ your opinion. The price they pay is a bit of attention.

I like Dan Pink. He’s got real clear views on things. Common sense, but smart.


So I wrote him an email:

“Dan, I love your podcast Office Hours. I have one question:

“If you’d have only one shot at it, what’s the one thing you’d tell a person to get them to accept sales as a part of life?”

He writes back:

“Consider the alternative…”

I’ll leave you to ponder that one today.

When you’re done, and you’ve come to terms with this fundamental aspect of being human, and you’re ready to start selling more in ethical and effective ways, here’s where you can make the leap:



Just Add Water, Makes its Own Sauce!

There are things in life that are free, that come to you without any cost.

The rising sun, a smile, someone’s hand on your shoulder…

The world is rife with free goodness.

Other things though, you can only get them at a price.

A relationship – that’s only going to work if you both commit, and if each sacrifces some things in return for others. It’s the price you pay to be with that person.

Good food – either you pay for it, or you grow it, which costs time, fertilizer and water.

Sales, your own niche in the marketplace – that also comes at a price. Nobody would expect that putting up a website will magically bring you customers. A site is only a tool, part of a larger package of tools.

And you gotta work those tools: SEO, copy, networking, social media… if you don’t ‘pay’ with time (and/or money) to make them work, they won’t work and won’t get you sales.

Which is why I created LEAP: it’s one of those tools that if you grab it and start working with it, it’ll get you more sales.

But for some reason, some of my readers – the people I had in mind when I started LEAP – haven’t yet… actually taken the leap.

So that tells me that the value of the thing isn’t clear enough yet.

And that’s why LEAP issue #2 is going to earn itself back for you.

You just add water, it’ll make its own sauce.

Here’s why:

LEAP #1 gave you the mindset and tools that enable you to run a healthy business with your copy, your art or your design, issue 2 is going to give you hands-on instructions to actually build the first asset a business needs: a list.

Because without a list, even a small list, you have no business.

So now I’m going to show you how to get your first 30 subscribers within the first month.

But, subscribers are only that – what matters is that some of those subscribers also buy from you.

Which is why LEAP #2 will come with a free bonus cheat sheet:

What to do so you’ll make at least $80 within the first month.

See, I believe people need this stuff. It works.

I’ve seen it work for myself and others.

But I can also understand that you want to see it work for yourself, before you decide to buy.

Which is a bit complicated: You can’t taste an apple before you eat it.

And buying a newsletter (even if it’s an investment cheaper than a coffee a day) should be done because you trust it’ll work – not because you’re taking a leap of faith.

I’m not selling a leap of faith – what I have on offer is a leap forward.

To more sales.

So I’ll show you how to get those sales – at least $80 worth.

I can’t guarantee or promise you’ll get them.

But some pretty dramatic stuff would have to happen for it not to work.

Read the newsletter, grab the cheat sheet, make a plan, put it into action.

You’ll see the results.

Start here –>



I'm Shocked – He Did WHAT?

Just heard an example of some of the most blatant, grotesquely incompetent business practice you could imagine.

Somebody should chain that idiot to his mixing desk… honestly.


Here’s the story:

Some six years ago, I met an English couple, who were visiting here in town.

They invited me and my then-girlfriend over for dinner, and we were introduced to their daughter.

She was about 22 then, and she had just started recording her own songs, with the same producer who does Joss Stone’s records.

Wine was uncorked, fun was had, demo tapes were played – her artist name is Ava Leigh – and we were just blown away by her voice.

That chick has TALENT. Amazing. What a voice.

And with a big name producer, her future should have been peachy.

Except, Mr. Producer got involved in promotion, and I just wish he hadn’t…


Some time after visiting my town, Ava performed in a large nightclub in London.

Jools Holland, the famous guy who keeps revealing enormous talent on radio and TV, was in the audience.

He was digging that stuff, and not a little bit.

And Jools Holland is influential: if you get to talk to him, a world of possibilities opens up.

The most logical is being on his TV show, and get seen by oodles of music lovers.


Quite the opportunity. All lost

Show ends, Mr. Producer goes up to Mr. Jools, and hands him a CD of the new songs.

Except – you won’t believe the sheer stupidity – he gave the man simply a home-burned CD. Without a case, without as much as a sleeve.

No photo, no contact details, no liner notes. Nothing.

Not even effing track titles!

It just said, written with a felt-tip pen: “Ava Leigh”.

A few weeks later, Jools is recording his radio show.

“Now I’m going to play a track by Ava Leigh – but I can’t tell you what it’s called because there’s no info with the CD, no track numbers. Enjoy”.

Talk about screwing up the biggest chance you could get…

She could have been on national TV, in front of exactly the right audience.

But because there was nobody who knew what they were doing, from a promotional point of view, she lost her big chance.

Shocking, that an industry insider like that producer could do something so incredibly dumb.

They should have just created a simple but nice little liner, with track titles, a photo, website and contact details.

A handwritten note saying “Mr. Jools, thank you so much for coming to the show. Hope you enjoy the CD”.



Practically free (what’s the cost of printing off one page on glossy paper?)


But it didn’t happen.


The moral of the story:

Whether you make art, or music, or copy, or anything: you need to know how to promote and sell that stuff

And if you’re going to rely on someone to do it for you, for God’s sake choose someone whose job it is to do that stuff.

You don’t ask a baker to cook up a four-course meal – you get a chef to do it.

Or, you take a cookbook written by a chef, and learn how to do it yourself.

For which purpose I’ve cooked you up some LEAP.

Spend a few months with me, and I’m pretty sure you’ll never do anything like what that guy did.

And, you’ll probably get a ho’ bunch more sales, too.

In fact, LEAP #2 is going to be special: It’ll show you how to, very quickly, build a small but viable list, and it’s going to come with a free bonus cheat sheet telling you how to, within a month, earn at least the cost of LEAP back that very month.

Stay tuned, I’ll explain more tomorrow.

Meanwhile, here’s where you leap, if you’re ready to take control and grow your business –>



How to Get There From Here: Focus on the Path

Must of us want too much, too fast, and we sabotage ourselves with that.

We set ourselves a goal, and off we go trying to reach it.

Problem is, you can’t get there from here.

There’s a whole road in between where you’re at now, and where you want to go.

You can sit and plan for the journey, but life is ever-changing, and so are you so.

There’s no telling what will happen.

You can plan a course, but it’ll change the moment you take the first step.

And when life happens while you’re busy making other plans, it’s real easy to get lost.

You lose focus.

You change priorities and often mistakenly.

You lose drive and motivation.

Your getting ‘there’ becomes a struggle.

And that goal o’er yon in the distance begins to look ever more unreachable.

Here’s what I do: I just don’t think about it.

Once I’ve set my goal (like that massively audacious goal I wrote about last month), I put it up there in the distance, like a mountain peak I somehow think I can scale.

Like a muse, a dream, a distant goal.

And then I just look at my feet.

Meaning: getting there, anywhere, means you’ll go through step after step after step.

It’s the only way.

But here’s the thing: if you keep looking at the goal, you’re not paying attention to the path you’re on – and it’s that path that’ll get you there in the end.

Noah Kagan, who worked at Facebook in the startup days, wrote that Mark Zuckerberg once explained how he makes his decisions.

He wrote on a whiteboard one word: “Growth”.

Anything that did not contribute the growing the platform was decided against and forgotten.


It’s the same thing that made me decide to give up trying to find a girlfriend: I have a goal, steps to take, and spending time with a girl doesn’t bring me closer to that goal.

And I really, REALLY want to get there, so out the window with amorous affairs.

It makes life a lot easier, once you test every option you have against “Will this help me get there?”

If it doesn’t, you just drop it and do something else that does get you closer.

Progress is what gets you there. Not results.


And guess what?

Every step in the right direction, every choice made with the knowledge it’ll get you closer, is progress.

It’s one step closer.

Focus on the path.

Focus on progress, and forget the goal.

Forget results, because they come as a consequence of progress.

If you focus on results, you’re actually sabotaging yourself, because you can’t get the right results without first taking the steps.

So, focus on the path, the steps, the progress. Bit by bit. It adds up massively.

Just do the things you do because you know that each thing is another bit of progress, another small movement away from ‘here’, over to ‘there’.

Buddhists have this down nicely: They’re told to forget about enlightenment, to just be in the here and now, to focus on their mind and attitude and actions, to focus on the steps they’re taking on their path.

I can tell you from experience: It’s liberating, it makes you happier, and it gets you closer to where you want to go.

If ‘where you want to go’ is called ‘Moresalesville’, then I have a map for you. Getting it means not just a step, but a leap, to where you want to go –>



P.s. I’ll be back later with a freebie I dug up on ye olde webz yesterday. Stay tuned, it’s a very complete noob’s guide for business and I think you’ll learn a lot from it.

P.p.s. Sometimes when I write stuff like this, I think: ‘This isn’t a bad piece, maybe I should make it a guest post for someone’. But then I think: ‘No. This is actually quite good, I’m sending this to my readers’. Because that’s how much I appreciate you.

One possible step on your path, a big one and rife with growth and progress –>

Can I Sleep on Your Sofa?

Oh do I have a trick up my sleeve…

Want to tell you about a client of mine, one who’s been making massive progress in his thinking and writing.

When we started working together, I recognised that he’s got a number of things in place (notably, the willingness to write daily) and he very early showed me that he was more than ready to learn what’s missing.

The result is that one of these days, this guy is going to make one hell of a leap, selling his paintings.

Which is ironic, because he’s not even signed up for the LEAP Newsletter yet. But hey.

The point is that he’s the most typical, just unbendably anti-sale artist you could imagine.

Or rather, he used to be, when he first came to me.

Since then, he’s gotten his head on straight, he’s put in the hours, he’s taken the lashings I dealt him, and he’s come to be ready to step out of his closet.

Not that he’ll have a choice, because in 5 weeks I’ll be flying to out to his town, in order to physically drag him out of said closet.

We’re going to spend a week together, doing some tough, in the field, make-some-waves guerrilla marketing.

It’s going to be a ton of fun.

It should also bring him sales, and lots, with a bit of luck.

Not necessarily because I’ll be there with him – that’s just to speed things up because at his own pace, he’ll be world-famous and sold out after he leaves behind his mortal coil. I can’t wait for that, and neither can he.

It’s not a typical thing for me to do – so far, I’ve only ever done this work online, with the exception of a few small local gigs.

I’ve never flown out to a client before, but because the guy worked so hard, he was able to make a big change, he really transformed from attic-painter into a professional.

Beautiful to witness, I’ll tell you that.

He’s great client material, too: He learns as much as he can – from me and from others.

He implements all the instructions – and he never protests, but instead asks ‘how does that work’ or ‘tell me more’.

He diligently, consistently, hones his writing chops.

He sheds dysfunctional attitudes and opinions, and replaces them with ones which are both profitable and in rhyme with his character and ethics.

In short, he got himself ready to leap.

But I’m just gonna throw him in off the deep end.

He won’t know what hit him, and neither will his local art scene, if I get to have a say. Which I do.

Ok, now that just sounds entirely too arrogant.

After all, we’re just two guys.

But two guys together, one with art and one with marketing smarts – and a mad drive to make some waves?

That’s going to amount to something, I’m pretty sure.

I just hope we don’t mix things up, and sell my art by using his marketing smarts. It wouldn’t be pretty.

Anyway, like I always say: Do the work, put in the hours.



Inspire yourself, allow yourself to be inspired.


You’re worth it.

You never know what will happen (no don’t worry, I won’t suddenly show up on your doorstep), but you will, without fail, in the end, always benefit from your efforts.

Where the dude got his smarts?

Interesting you should ask…

See, I’ve secretly been using him as a test subject for developing my LEAP approach. Over the last few months, I’ve been feeding him bits and pieces of info and strategy, and it’s those things that these days I stick into the LEAP Newsletter.

LEAP is a system, a method that builds up your attitude, your writing prowess, your people-skills and your sales.

It integrates your own skills with tried and tested methods to build relationships that turn into sales.

It works.

But, it’s only useful for people who understand that without investing (time, money or both) you won’t see many changes in your bottom line.

As investments go, it’s good value for money. I mean, it costs you less than a cup of coffee per day.

Though if you prefer to just read these free emails while drinking that coffee, that’s fine by me too.

But you’ll be missing out on stuff that’s taken me over a decade to learn, and that works rather well, if I may say so myself.

Anyway, if you want to grow your business, here’s where you get the manual to help you do it –> http:/



Gross Violation of Trust: Mormons Getting Their Marketing Wrong

Not that I’m here to judge anyone, mind you.

What those guys do is their business and I don’t want to opine.

But HOW they do it – that’s something I have an opinion about.

In terms of strategy and effectiveness of their efforts… they made a big mistake.

Not very ethical either.


Here’s what happened:

A friend told me yesterday that she was approached at the airport by a few mormons, wanting to talk to her.

She’s friendly, but definitely not the type to take an interest.

So she thanked them for their efforts, and went on to catch her flight.

They took no offence and went about their business.

A normal day at the airport, no harm done, nobody upset.

Or so it seemed.


Because when she got home and unpacked, she found that one of the two proselytisers had slipped a business card into her pocket.

You know, just so that in case she’d change her mind, she’d have a way to get in touch.

Now, I think that’s pretty outrageous.

A person’s pocket is his or her own domain, and nobody has the right to put anything into it without permission.

I know why they did it: they consider it their mission to ‘save as many souls’ as possible.

Whatever that means.


So if a person says ‘no’ today, they just might wake up tomorrow and say ‘yes’ or ‘maybe’.

From their point of view, it makes sense, and the ‘holiness’ of their mission justifies their actions, in their mind.

And if it had been without talking first – say in a crowded lobby, you surreptitiously slip a card into someone’s pocket, it might have been different. Still not something I consider correct, but hey.

But after she said ‘no’, and indicated she’s just not interested?

No. Permission revoked. Leave her alone.


Now, aside from the ethical considerations, it’s also incredibly bad practice!

Those guys think that they might yet ‘save’ the wandering soul, but in fact they achieve exactly the opposite:

Instead of leaving her with the notion that she had talked to someone who truly cared for her well-being, she’s left with the memory of a person who seemed nice enough, but who didn’t respect her opinion or message.

I don’t know, Josef. If that’s how you market your wares, you ain’t gonna sell much of that stuff.

Permission marketing. Respecting people since the beginning of times.

Seriously though: Why on earth would you insist on selling something to people who don’t want it?

All it does is create adversity – which means that they’re not liking you much, and how is anyone going to buy from someone they on’t like?

Feelings, emotions. That’s what makes people make decisions.

Negative emotions don’t lead to a sale. Or a conversion, for that matter – religious or business-wise.

Not that I’ve ever tried – I loathe preaching (except for these daily sermons on psychology and people-based marketing), and the only converting I’ve ever done was after the monastery, on landing pages.

Offering a person something that you think might help them is good.

Ignoring their individuality and ramming your message down their throat is… whatever. Dumb people. Not interesting.

You and I, we don’t work like that.

We say: “Here, this helps. Consider getting it, if you like. Thank you for your time.”

Like so:

I got this newsletter thingamabob which substantially helps you grow your business so as to get you more sales. I think it’ll help you. If you want it, you can get it here –>

If not? Then that’s fine – your choice.

No hard feelings, no sly tactics, no manipulation and no business cards slipped into your pocket. No matter how much I believe you need this – all I can do is present my case and leave you to decide for yourself what’s best.





"Are You Sure This Stuff Works? And That it Will Continue to?"

I don’t mind tough questions.

My friend – not an entrepreneur, and fairly skeptical of marketing – wanted to know about my newsletter.

Yeah, I do believe it works. And yep – it’s going to continue working.

How do I know?

Because what I teach goes down to the fundamentals, the core of what it means to be human.

We are inherently social beings, always have been. Even when the first caveman dragged the first cavewoman back to his cave so as to make cave-babies, human beings have had relationships.

That’s never, ever, going to go away.

So that’s the first premise of the LEAP approach: it’s about them, the other, and how you learn to relate to them.

Building relationships is what it’s about.

Secondly, my system is based on the very, very ancient principle that society is based on trade and exchange.

If you hunted, say, a buffalo, and you’d finally schlepped the carcass back to your cave – you’d share the meat with others provided they let you use their fire to roast it.

That was then. These days we exchange intangibles such as favours and kindness, or we exchange inventions such as money.

But the very same principles that have fostered human evolution and growth are still at play. It’s human nature.

So yes: the principles I teach: they work.

Ho’ bunch of researchers and smart marketers saying the same thing, in fact.

When you learn people, and understand them fully, and build relationships based on that understanding and kindness, you will eventually build an audience and that’ll turn into sales.

And yep: it will continue working, as long as there are humans.

I’m pretty sure of it.

Learn the methods, attitudes and strategies here –>



Your Business? Let's Take It to The Stage

That subject header?

Oh yeah, I’m boogying out to some deft 1970’s Funk as I write this.

Funkadelic, good stuff.


Anyway, let me ‘splain something about your business

Had another great call yesterday.

I gotta tell you – this listening stuff rocks.

A photographer in the U.S., who used to do lots of wedding photography.

Which is a rat-race if ever I saw one: Working evenings, watching wedding guests get drunker and less photogenic by the hour, demanding brides, insane mother-in-laws – I guess it’s a fun gig, but it sure is hard work.

No wonder she moved into commercial photography: more normal working hours, less stress, a different type of clientele and so on.


But for a truly creative person, having a client dictate what and how to shoot isn’t exactly the top level of artistic expression

So she’s been trying to start selling her own work – artful photos, the stuff she herself likes to make.

Obviously, that puts her into a tricky position: who is going to buy that stuff?

Not her wedding guests.

Not the commercial clients she has.

No, she’s got to figure out who those people are, where they congregate, what interests them – she needs to learn her people.

So when the question came “How do I sell that stuff?”, I basically told her: “You don’t”.

Like I explained in LEAP issue #1, most people get things in the wrong order: They ask, first-off “how to sell this?”.

But that ain’t gonna work, Slim.


It’s not ‘HOW’: It’s about WHO

Who’s going to buy that stuff. That’s what you gotta figure out first.

Only once you know that can you answer the question of how to sell it.

She’s incredibly lucky, in that she’s not under the tremendous strain most entrepreneurs have to deal with. In her situation, she can afford to spend time doing nothing but LISTENING.

Which as you know, is the first stage of my LEAP method.

Yesterday someone asked me if I implement the same system that I teach, and with that characteristically toothy smile of mine, I wholeheartedly replied: “Yes, sure do”.

In fact, I’ve done several free consulting calls with people this week – just so I could listen, and learn.

And I listened. And then listened some more. And then some.

The result? No sale, because I wasn’t going for sales.

But it did give me a far better understanding of what people actually need. I learned a lot (in addition to meeting some wonderful people – you guys truly rock).


If I don’t know what keeps you up at night – how could I possibly help?

I couldn’t, is how. That’s why I listen.

Simon Sinek says that business starts with ‘why’.

And I agree, but I also figure that people like you and I are beyond that point.

We know why we do what we do.

We just need to figure out who we do it for.

The more specific you get about your ‘who’, the easier and more profitably your business will become.

This is one of the reasons I’m always going on about writing daily emails: it forces you, every day, to ask yourself “who am I writing this for?”

Does wonders for the mind. Your mind.

And, your business.

Asking yourself, over and over and over again: “What can I write that will help, inform, inspire, engage – and persuade?”

It’s transformative, and I’ll even call it therapeutic. Because it is.

It’s also audience-building and sales-getting.


So if you want to build that audience, and get those sales?

Then you go here, sign up, and ship me your first draft ASAP –>

Within a few weeks, you’ll start to see a curiously satisfying shift happening in your thinking and in how people relate to you, just like what’s happening to the people I’ve been working with for the last few months.

But, you can get that with or without me. Sure I want clients, and I love the process of guiding people, and yes it’ll speed things up – but if you’re not in the position to invest money in your business, you can still find the time to invest.

And even if it’s only 30 minutes a day, that’ll pay off.

Take it from an ex-monk: consistent, repeated action builds into massive results, and faster than you expect.

Write. Do it. Really :)

The link again, in case you’re ready to invest in your business and take that sucker to the stage:






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