If you’re going to cause people to take action…
If you’re going to make sales…
If you want to earn money by solving problems for people…
You have to – absolutely must – be able to have those people relate to you and your message.
For that, you need to know who they are.
You need to know exactly what their pain-points are, before you can explain astutely what solution you are offering them.
Yesterday, this became clear to me in a new way.