If you’re going to cause people to take action…
If you’re going to make sales…
If you want to earn money by solving problems for people…
You have to – absolutely must – be able to have those people relate to you and your message.
For that, you need to know who they are.
You need to know exactly what their pain-points are, before you can explain astutely what solution you are offering them.
Yesterday, this became clear to me in a new way.
Last week I came across an article on Silicon.com with the title: ‘How one extra data field can cost 12 Million’. I went to have a read and saw the opening sentence:
Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company’s bottom line.
What a complete load of hogwash. Data analytics?
I call bollocks.
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