Why Being Cheeky Gets You More Sales

You know what works for getting sales?
Being cheeky.
I discovered this years ago when I was still a tailor, completely by accident.
Here’s what happened.
I was in a fancy hotel room. On the bed, my suitcase, fabric samples, button cards, measuring tape, pins needles, chalk.
Here was a traveling tailor, ready to take your order for a $4000 suit, sir.

But I wasn’t taking any orders. Nothing was coming in.
No calls, no emails.

This was the third hotel in my tour, and I was about to cancel the fourth hotel

Clearly, there was something wrong with my strategy.
My girlfriend asked: “Did you write a blog post today?”
I was in a a strange mood.
So I said ‘Oh screw it’, got to writing and started:

“You deserve one of my suits.
I mean it: they’re that good.”

Then I went on to explain why.
Finished, proofed, published.

Within  an hour there was an email from one of my subscribers:

“Martin, I’m a bank director in London, and I want a suit. When can you visit the City?”

Now, to write something so cheeky, you have to be brazen. A bit nuts helps, too.
But you don’t have to be as weird as me – it’s not about arrogance, shock effect or tooting your own horn.
The reason cheekiness works – if used well – is that it shows confidence.

And confidence sells.

I once replied to a famous internet marketer: “Cool email, I almost bought your product.”
His reply included: “That’s alright, I’ll hook you some time in the future.”
You’d think the arrogance would turn me away, but the opposite happened:
It gave me more respect for the guy. It showed me he truly believes in what he does.
And in the end I did become his client.

When you write emails, use confidence. Simply state what you do, what benefits it brings, and what price goes with that.

Don’t be shy, don’t marginalize yourself, and certainly don’t apologize for charging money

And yes, be bold, brazen, cheeky or unabashed. All of it, if that’s your style.

Sounds difficult?
It can be.
That’s why having a writing coach – or mentor – is such a fantastic way to become a better writer.
And that’s why the best decision you could make this year, would probably be to get some serious writing training.

It’s not cheap, it’s not easy, but it will make you a much better writer, real fast.
That is, provided you can handle detailed feedback.
And, only if you actually put it to use.

But if you do?
Then you’ll soon be running your own, successful email marketing campaigns.
And that means fans, high open rates, brand ambassadors – and yep, more sales. Mucho more sales, if you do it right.

There’s no smarter marketing than email marketing.
Let me show you how: http://www.martinstellar.com/starship-mentorprise-copywriting-critiques/

Have a great weekend,

 

Martin

How To Not Be a Bum, but Use Action To Get More Sales

You know I’m big on positivity and motivation.
Action is my mantra.
I can’t stand see people resign to whatever flavor of suck life serves them.

It breaks my heart when I get to the supermarket, and there’s yet another 25-year-old sat at the door with a dixie cup in front of him.

Ok, I must be careful here: my point is not to rant against beggars, or bums, or vagabonds.
I can’t judge them, I don’t know what brought them here or what caused them to throw in the towel.
But that’s what they did.
Before folding their legs at the door of a shop, something in them said: “The best thing I can do is sit and wait for money to be given to me”.

I’m sorry guys, but that’s not the best thing you could do. Not by a long shot.

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Starship Mentorprise: Coaching at the Speed of Write

An email came in last week:
“Martin, I need better copy but I don’t have the budget to buy from you. Do you offer mentoring services, so I can improve my own writing?”

Smart. Always good to learn from an expert.

Truth is, while I’ve helped many people over the years, it’s always been part of a larger project – I’ve never offered teaching or mentoring as a separate offer.
Just never thought of it.

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How This Caveman Will Make You Happier, Richer, and Better at Business

I want to introduce you to a good friend of mine. Don’t let his hairy appearance scare you.

Grog, say hi to the good folks:

Grog: “Hrrwrraaarr.”

As you can see, Grog isn’t yet trained in our way of speech.

Before you blame the system: it’s because he was brought here from the past.

He really is, quite literally, a caveman.

And back in his days communication seems to have happened with an assortment of some 50 different types of growls and grunts.

The noise he makes when you give him food is particularly cute.

“Hey Grog, look at this sandwich!”

Heh. I like him.

I’m introducing you to this friendly yet primitive fellow because I want to show you how your buyers are, in a way, exactly like him.

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This Might Help You – Question From a Reader About Daily Emails

Had an interesting email come in yesterday, a read named John wondering how best to promote his books.

“Hi Martin,

That said, I’m a writer who has self published one book through Amazon’s KDP.  With quite a few family obligations finally out of the way, I have an aggressive, but realistic, publishing plan for 2014 that will give me two more novels, a few short stories, and a collection of those stories. I plan on releasing a new free short every 10 weeks. As each new one is released, I’ll change the prior one from free to .99 with my goal being beginning to build an audience. If I’m successful in getting eyeballs on these, my questions would be:

What is the best way of “capturing them” to become readers of a blog or mailing list?
What type of fun/interesting/entertaining material could I regularly email out that isn’t “hey, you should read my next book”?

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Persistence, Throwing in the Towel, and a Bit of Macchiavelli

When I tell people I used to be a fancy-pantsy bespoke tailor, they usually swoon.
“Really? Wow! You can make a suit by hand? That’s so impressive.
But why did you quit? Do you prefer copywriting?”

In many ways, I do. One thing that I love about this work is the research: Reading and learning is part of my work, and I just love learning.
I also really enjoy the interaction with clients.
And being able to really help people is just a fantastic way to make a living.

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Simple Tip for Getting More Sales: Show Up

You know what works for getting sales?
Showing up.
That in itself is the main fault with the vast majority of marketing: people are inconsistent.
They blog weekly for a few months, and then other concerns take over.
People spend weeks on social media, tweeting and updating their tush off, but then  their efforts and consistency get slack.
I’ve had clients who invest several 1000’s in adwords, and after 6 weeks they pause their campaign.
Folks build up massive networks on LinkedIn, and then they don’t do anything with them.
Sign up for a forum, establish expertise and garner respect – and then the account will sit unused for months on end.

Hey, I’m no different.

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If You Blow a Tire, Do You Throw Away the Car?

Had a minor heart attack yesterday.

Somebody wrote a blog post, proudly proclaiming they had closed their Mailchimp account and stopped all email marketing.

I was polite in my reaction, of course.

She may be making the most idiotic decision in the world, but that doesn’t mean I have to make her feel bad.

But idiotic it is.

After all, if you’re talking to people but they’re not buying, the best thing you can do is stop talking to them – right?

 

I see it a lot.

People will spend a year or two, emailing once a week, or twice a month because oooh – we don’t want to overload our readers.

Then they don’t get results – instead they get unsubscribes and spam complaints each time they do send something out.

And in the end they decide that email marketing isn’t right for them or their industry, or just doesn’t work.

And so they go and close their account, and go back to places like flakebook to do their ‘marketing’ there.

Here’s how I see things.

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In a Sea of Competition, Do You Fear Being Invisible?

Scary, isn’t it? That sheer volume of people out there, all promoting themselves, all offering something for sale, many of them offering the same thing as you offer.

How can you possibly stand out, if there’s so much noise everywhere?

Seems like being forgotten is the only thing we can be sure of.

Not so fast.

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Please Don't Make Me Think About Sex

Last week I turned down a very handsome gig.
A lady in the U.S., who runs a web shop with adult toys.
You know: vibrators, lotions, sexy underwear… that sort of thing.
She needed a whole bunch of copy strategic consulting

Her email was great: clearly a smart person, sympathetic and respectful – by all means the perfect client.
I looked at her site, and was pleasantly surprised.
It was stylish, tasteful and not crass in any way.

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