Your Moral and Ethical Duty to Promote, Market, and Sell

John is a patissier, a luxury baker.

His works are true masterpieces: the highest quality ingredients, extremely meticulous preparation, and he designs his cakes to be proper works of art.

John is crap at selling though.

He considers word of mouth to be the best possible promotion, and one of his favourite statements is: “Quality sells itself”.

And yet, John has a hard time getting his cakes sold.

A few streets down the block lives Mary – not exactly a patissier, but she makes delicious and quite attractive cakes.

And she sells the living daylights out of them, much to the dismay of John, whose cakes are much better.

But Mary is a sharp cookie, and she got herself over the ‘marketing is dirty’ mindfuck years ago.

She’s tough, pro-active, persuasive, not shy, and she shows up everywhere: ads, blogs, social media, local events, fundraisers – if you say ‘cake’ in that town, the answer is ‘Mary’.

Even though John’s cakes are healthier, tastier and prettier.

See where I’m going with this?

If you make something truly good and useful, if you provide something that really solves problems – you MUST promote that stuff.

Because if you don’t, somebody else will be marketing their stuff harder and faster, and they’ll be selling more than you, regardless of the quality of their products or services.

And that means not only that you miss out on business: you’ll also be doing your prospects a massive disservice.

Because every time you do not promote yourself, somebody else will.

And the person who needs you will go to your inferior competitor instead.

If you have something of value on offer, something that really helps, then promoting it is your moral and ethical duty – if not to make the world a better place, than at the very least to make sure people don’t go elsewhere to buy inferior crap.

Now I’m going to put my soapbox back in the cupboard, and I’m going back to preparing LEAP #3, which will show you how to trigger existing desire in prospects before they themselves are even aware of those desires.

Best not miss out:



Go On Then: Fail. It'll Be Good for You

I woke up and stared at the ceiling.

I felt good. Really very good.


I reflected on it.

There was no reason I should feel good.

In fact, one would have expected me to feel depressed, or stressed out, or panicky, but I felt none of that.
I was bankrupt. How could I possibly feel good?
Truly, thoroughly happy. Bizarrely happy.

Though I had forfeited my entire $150K inheritance.

I was also several months behind in rent, I had debts with suppliers, and I had no clients buying suits.

I was up shit creek, in a bad bad way.

And yet, I was the happiest I had ever been in my life.

I lay there for hours, just relishing the emotional state.

To this day, I still marvel at it.

Some part of me, barely audible, was saying ‘really good stuff is going to happen soon’.

Not that I believed that voice, but it was there, and for some reason it was stronger than anything I could possibly worry together.

We’re made of really weird stuff, you and I.

I kinda like it.
Anyway: about failure.

It doesn’t exist.

I’d ‘failed’ completely at my tailoring business.

But somehow I knew it didn’t matter.

Like Edison: He tried many prototypes of the lightbulb – some say 1000, others say it was 2000. Same difference.

He said: ‘I’ve not failed 1000 times – I’ve eliminated 1000 ways a lightbulb is NOT made.’.

Or like a salesman going door to door: He’ll hear ‘no’ more often than yes, but he doesn’t take them as failures.

Because for every ‘no’ he gets, he knows that the next ‘yes’ is that much closer.
You can not fail, you see. Not really, not on the face of it.

You can lose battles, but that’s just a battle lost – it’s not defeat.

You can fall on your face 1000 times, but each time you do, your knees get harder and your reflexes get sharper.

Oh, and you’ll also be training yourself in resilience, each time you pick yourself up and get back in the race.
Now, you might think that you would also need to spend a decade as a monk in order to be able to go down in flames while grinning like an idiot, but you’d be wrong.

It’s down to one simple thing: Mindset.

Knowing where you stand, knowing how to deal with the reality of business, and – note the choice of words – which attitudes to adopt in reaction to events.

Yeah, I didn’t say it’s easy.

But it’s damn simple. And, you can learn it.

This is one of the major selling points of the LEAP newsletter.

It equips entrepreneurs and freelancers with the mental armour and emotional agility to get through business without gasping every time a wave rolls over your ship, as you sail the stormy seas of entrepreneurship.

Bit lyrical for you?

It’s no joke though: Yes, with LEAP you learn tricks and techniques for marketing and promotion and sales, and all that.

But you also get me to feed you a mindset that I’ve learned over the course of by now 20 years, and which not only got me through bankruptcy smiling and productive, but which also enabled me to instantly start a new venture and earn my keep.

And that was years ago, and trust me: I’m still smiling.
You know, I tell you inspirational things in these emails, I try to motivate you.

For example: Do things suck? Then do this: Get off your ass, take action. Any action.


But that’s just a call to action.

LEAP goes much deeper, and digs into the psychology of successful entrepreneurship.

And that’s in addition to all the marketing and business gold in each issue.

So if we’re talking about taking action, here’s one I would recommend for starters:

Get LEAP. It’s there –>

It Would Solve My Problem, But Not Theirs

I keep thinking about that shopkeeper I spoke with yesterday.

At one point, bouncing back and forth ideas on how he could make more profit even though his prices are so low, he pointed at a carton of soy milk.

“I get these at a really good price. One thing I could do would be to offer these packs at 4 for 3: they get 4 litres, but pay only for 3.”

I was about to agree when he said: “But there’s a problem with that.”

Interesting. I listened, and he said the one thing that will, in the end, ensure his business will come out fine:

“It would solve my problem, but it wouldn’t solve theirs.”

To be frank, I was gobsmacked.

Who would expect a regular guy, a vendor of comestibles, someone who hasn’t studied marketing and probably doesn’t read business blogs, to think like that?

Yes he wants to make money, he wants to draw a profit from his business – but he’s 100% aware that he does that by solving problems for people.

If you’re in business in any way, you solve problems for people.

If you don’t, you have no business selling anything.

And if you focus on that, on the people who have a need, and on how you can fulfill that need, and solve that problem, you’ll be fine.

Think you don’t solve a problem? Maybe because you sell art or something else with a hard-to-define, intangible value?

Make no mistake: Your art solves a problem for people. The piece you make, the story you tell, the relationship you build with people, the value you (not just your painting) adds to their lives – all that fills the need of the art-buyer.

People are desperately bored with themselves and their lives. They read about celebrities, watch TV, buy books – all because there’s an emptiness they want to fill.

Living vicariously through others.

Why not let them live vicariously through you? They’re already waiting for you – you just need to make sure you show up in front of them, with your art and your stories.

Or with anything that you do or make. If people are willing to pay for it, it’s because it solves a problem.

Which makes it your moral obligation to get that stuff sold, in my opinion.

You solve problems, and you’re not doing everything you can to solve as many as possible?


Get busy, promote yourself, reach out, network, tweet, whatever.

Sell that stuff yo. Solve problems.

Here’s a problem that I can solve for you: getting you more sales, by showing you how to write high-conversion, sales getting emails.

Meaning, I’ll show you how to get sales from your list by doing nothing more than spending 30 to 60 minutes a day, writing and sending an email.

If that sounds good (of course it does), go here –>



Fewer Choices, More Sales

My buddy Pablo wants to open a tapas bar.

Tapas are little bites of food that you get for free in Andalusia, if you buy a drink.

It’s a great tradition, especially in a place where the seafood is so plentiful.

“And I’m going to put up a blackboard, and put all the tapas on there!

“This isn’t going to be like all the other bars, Martin. This will be really good, exclusive food.”

I tell him it’s not a bad idea, that there’s probably a market for it – especially seeing how this year there seems to be a more upmarket audience.

Crisis or not, there’s something moving in the economy. But that’s a different story.

He goes on to tell me: “And it’ll be huge! I’m going to put 40 different tapas on there, or maybe 50!”

Now that wouldn’t be a very good idea.

You’d think that all the choice would make people buy more, but very probably, the opposite would happen.

If you give people too many options, they tend to not decide anything.

Strange, but true.

I saw this myself in Ronda, when I took my mother there for a trip last month.

There was this great little place, where they had exactly what Pablo wanted to do. I think there must have been 100 different kinds of food to order, all written out neatly on all the walls.

And I had NO idea what I wanted. Just couldn’t decide. Clams? Cheese? Shrimp? Other shrimp? Yet another type of shrimp? Maybe beef, lamb, pork, chicken? No idea.

But don’t take my word for it: they actually tested the effects of choice.

I don’t remember where or when, but they had a display in a supermarket with 30 or more kinds of jam.

Strawberry, cherry, lemon, melon – you name it. If it could be jammified, it was there in a jar.

People loved it – everybody who commented was mighty impressed with the huge offering.

But strangely, sales were disappointingly low.

Then they did an experiment. They took away all but 5 or 6 kinds, and – boom: Sales went through the roof.

All because if the mind is given too many choices, it prefers to avoid the hard work of deciding, and goes and does something else instead.

So while you might think it’s a great idea to offer eleventy different service options, you’re actually making it harder for people to decide what they want to buy from you.

And if you make your prospect do the hard work of deciding whether or not to buy, they won’t.

It’s your job as an entrepreneur to do that work.

And that can mean narrowing down your range of products or services.

I’ve already done the hard work for you – I only offer two things: mentorship, and the LEAP newsletter.

A simple choice: this, or that. The one turns you into a mastefully skilled email marketer, and the other teaches you tricks and strategies for marketing, promotion and sales that you won’t easily find on any of the regular marketing blogs.

Both come with perks and bonuses – for example, clients get to send me emails and ask questions. (and on good days, I even answer them).

Which one is best for you?


If you have a list or are building one, and you want to get as many sales as possible from it, then learning email marketing wouldn’t be a bad choice.

Expensive, hard work, only for serious people, yada yada. Very effective though for growing your business.

Sign up here –>



If It Don't Fit, Don't Force It

Had a nice little chuckle the other day, listening to an interview with a certain famous marketing dude.

In it, he ranted about how sometimes, people just show up after seeing his videos, to tell him how to dress.

“And these people aren’t even professional stylists!”

I was one of those people.

I sent him a comment on Facebook (before I deleted my account), saying something like “Great work you do, and, as a former bespoke tailor, can I just tell you – you deserve shirts that fit better”.

You know, just a friendly comment, a little suggestion…

But nope, that wasn’t received well. At all.

The funny thing is that I eat ‘professional stylists’ for breakfast. Well, I used to, back when I was a bench tailor.

Which is what I tried to indicate by saying ‘former bespoke tailor’.

I guess he didn’t google the definition.

Not that I mind – why would he take dress advice from a marketing dude?

Why indeed.

I mean, who cares that I can take measurements off a three dimensional body, translate that to a 2D pattern, and then, using my hands and a ho’ bunch of steam, translate that back into a 3D garment that fits like a glove and makes you look like a million bucks?

I know how to make something that actually fits – which is quite different from a shirt two sizes two small that a stylist chooses just because it’s what Leo DiCaprio wore in his latest film.

Clothing like that doesn’t fit. It doesn’t look good.

Ah well, I guess things like that ‘fit’ within the overall branding.

It might not fit, but damn it looks fashionable.

Though to me, it looks convoluted, it’s clearly done for effect and not for aesthetics.

Where was I going with this?

Oh yeah: Don’t try to look fashionable. You might end up looking like a stuffed sausage.

Just be yourself, don’t try to be what a professional stylist tells you you should be.

What’s not at all fashionable these days is email marketing.

They all say email is dead, that people don’t read that much, that Google’s new tabs hide our updates – it’s all bollocks.

Email works as well as it always has – probably even better, if you know how to do it right and really deliver value+entertainment to people.

Let me show you how.

It takes three months, and a sizeable investment, but it does definitely get you more sales.

All aboard the Starship Mentorprise:



Don't Be Like an Andalusian… If You Want to Make a Profit

Just got back from the printer’s, getting a pile of shiny copies of LEAP #2.

I wanted to do it last Saturday, because the plan is to send them first week of the month.

But, the sun was out and hey, wouldn’t you know it?

Apparently nobody in Andalusia needs printing services on a Saturday.

I kid you not: I spent 2 hours driving through 2 towns, looking for a printer’s that’s actually open – but nope: “We’re at the beach!”

Now before I rant against the unprofessional attitude of the Spanish, let me just shake my skeleton at you for a bit: Obviously, it was my fault for waiting till the last moment. After all, you just never know if something unexpected happens.

That said: How do they justify that kind of stuff?

I mean, nearly all companies on this coast are in trouble of some sort.

They all complain that there’s fewer tourists, and that there’s much less money to spend, and that people just don’t buy stuff like they used to.

And right after the rant and the complaint, they turn back to Flakebook, where they proceed to while away their time doing zero for their business.

I don’t understand it.

If I had a shop to open each day, and too many hours without customers, I’d be learning my ass off.

I’d be studying, networking, creating new products, making phone calls and landing pages,  – I’d be learning how to get in front of more people.

But noooo… there are far too many cat pictures that badly need to be Liked, and those motivational quotes aren’t going to share themselves, you know?

If a guy has opening hours that include Saturday, and Saturdays are quiet – then I’d say going to the beach is a sure-fire way to guarantee that Saturday will never see more customers come in.

Obviously, there’s quality of life to be considered.

But guess what, Slim? Quality of life goes down the drain fast if business isn’t running well.

Like that buddy of mine last year, whose business was about to close, and he was about to lose his house too.

I call him up: “How goes?”

“Bored, Martin. Really bored. I’m playing solitaire”.

Dude… his business gone, his house sold from underneath his ass – and the best he can do is play solitaire? Ayayay.

Oh well, not everyone has the drive and motivation to put in massive action.

If you do though, if you take massive positive action, things will change and improve.

So, you know: enjoy life like an Andalusian, just don’t run your shop like they do.

Anyway: if you’re a LEAP subscriber: Your next issue is on its way.

If you’re not: What’s wrong with you?

You just missed a massively dense second issue, about list building – AND it came with a special, 4-page bonus cheat sheet that shows you how to very quickly create a minimal viable product with which you can fix cash flow problems, real fast.

So, don’t miss out on LEAP #3, ok?



The Blind Leading the Blind – Let's Put 35 Together, That'll Make 'Em See!

Thinking about that networking even I went to the other day.

Basically, it’s just another form of multi-level-marketing. That beast just won’t die, it seems.

Old wine in new skins, and presto: another decade of massive profits – for the owners.

The participants though, the members?

Well, they’re expected to bring new members in.

Those new ones sign up, pay the annual fee, and thereby become recruiters for the company.

Which, in itself, isn’t necessarily bad or wrong – though it’s shady at best.

The problem though is that all the members there are equal: they’re all there because they need more business.

And that’s a massive problem: if you need more clients, or more exposure – is it really in your interest to spend time with other people who also need more exposure?

It’s like putting ten blind people in a room together, with the assumption that en masse, they’ll see better.

But they won’t, because they’re blind. All of them.

In that room, where the Yakety-sax business card hunt was going on, I saw the stark naked, ugly reality of corporations dicking with us normal people.

“Hey, join us! It costs hundreds a year, we won’t teach you anything, but you’ll get to hang out with people just like you!”

It’s a rip-off, in my opinion. And it’s really bad thinking, too.

They say a person is the sum total of the 5 people you spend most time with.

I don’t know if that’s a fact, but I can tell you this: If you want to rise, to elevate yourself and to further your person and your business, you’ll get far more of that if you hang out with leaders instead of with your peers.

If you want to elevate yourself, find someone who knows things you don’t, or has gone down the path you’re currently on, and learn from them.

Learn from me if that floats your boat, or from anyone else if they have more to show than I do, I don’t care.

Just don’t make the mistake of thinking that another blind person can lead you out of the desert, because they can’t.

Misery loves company. Don’t fall for it. Especially if there’s an international company behind it, trying to tell you that it’s worth your money and time to share your misery with others.

You’re better than that. Stronger. Smarter.

You have the capacity to learn, so find people to learn from, and watch yourself grow.

To your success,


P.s. Come, let’s do a writing mentorship –>

Cue Yakety Sax / On Your Marks / Collect Business Cards / GO!

I wasn’t in the mood to get up at 6am this morning.

Certainly not to go to a networking event.

And even less after having hosted a dinner party with P.P. Arnold and Reuben Archer – two fairly famous musicians who totally rock, but whom you’ve never heard of.

Much fun was had, and many songs were sung, by all.

What is it with rockstars after 60, anyways?

Don’t people older than me go to bed before I do?

Apparently not: Mick Jagger for example (whom P.P. fondly calls ‘Mick’ whenever she talks about him – I wonder what that’s all about) is going as strong as ever, as wiry as ever.

And P.P. and Reuben too: While I was beginning to fade, wondering what distance to keep from other networkers in the morning so they wouldn’t smell the alcohol on my breath, those two joyfully uncorked the next bottle of Ribera del Duero and set in another song.

Around that time, the neighbours started banging on the ceiling.

Unbelievable, the energy they have. (My friends, not the neighbours).

Unlike a certain Stellar, who barely managed to drag his hungover frame out of bed a few short hours later.


But, I made it to the venue, and I saw what networking looks like in the year 2014.

And I’ll never burn the image off my retina of a room full of Serious Businesspeople running around like headless chickens, each trying to collect as many business cards as they could in 120 seconds…

…to the sound of Yakety Sax.

I frikking kid you not.


Seriously though: it was an interesting event, there were interesting people present, and the organisation (a huge U.S. networking company) had it set up pretty good.

There were a few moments where my toes curled up out of deferred embarrassment – for example, when a digital marketer got up on the stand to do his 60 second pitch:

“… which often means our marketing efforts end up in the garbage can…” after which he lifted a garbage can full with flyers, card and brochures, and emptied it on the stage to make his point.

Which he did rather nicely, seeing how it took a motivated cleaning lady a full 5 minutes to clean up the mess – marketing missing the mark and bothering people, in flagrante delicto.

What I did like was how a local car body repairman figured that he’d show, not tell. Not a bad idea, and we were all glad he’s a spray painter and not a proctologist.

He put a car part on the stage, ready for painting, and with just a spraycan he deftly covered that section in a smooth red coat in under 60 seconds.

The audience however spent the next hour drenched in the stench of paint solvents, trying to keep those braincells alive that we need to stay awake. But, he made his point: he paints, really well. Our nostrils will remember that the rest of the day.


I don’t know, guys – networking has its place, and the organisation seems serious.

Though to be honest, I need more than a vague promise of ‘all the sales and business that the other members can bring you!!!’ to invest $800 per year just so I have the privilege of hearing the same people practice their 60-second pitch at me once a week at ungodly hours.

That said, joining would help me in the end, no doubt.


But I won’t join them, and here’s why:

I want you.

If I’m going to work with someone, it’s got to be with people who are like me.

Not with someone who sells sprinkler installations for a living.

It’s just not my thing anymore these days.

I’d much rather work with people who actually make things.

Creators, makers, people who manifest in the world what they invent deep inside.

Why would I want to give consulting to a lawyer, even if his specialization is ethics? (Ha, an ethical lawyer – that’s on the shelf next to dry water, yes?)

Halfway through the event, I knew: this isn’t for me.

These aren’t my people. I’d probably get along with all of them, and there might be business coming out of associating with them.

But they aren’t the kind of makers of things, the creatives, the warriors-at-life who are on a mission to build up their own sustenance with their own two hands.

The people at the event, they were (bar a few exceptions) people with staff, mortgages, loans and layoffs, people with numbers in their heads.


But I want clients who have other people at heart.


I’m here to make a difference.

I seek people who are the same.

I hope that means you.


D’you think you fit the bill? Then have a read here and see if we’d be a good match –>

Now please, bring me more coffee. No sugar – I’m sweet enough.







Just Because You Can Doesn’t Mean You Should (aka: Football sucks, Suarez is a Prick)

Today on the news, the famous footballer Diego Maradona put on the whiney, following an incident during a recent world cup match.

Some player named Suarez bit an opponent on the shoulder. One of many incidents of personal violence and aggression Suarez has displayed over the years.

He’s now been suspended from several matches, and Maradona responds: “It’s too harsh, why not send him straight to Guantanamo Bay?”

Yeah, indeed. Poor, poor Suarez. Being suspended like that, just for, you know, biting someone.

It’s unfair. Boo, hoo hoo.

Geeeez, people…

Suarez, from the clips I’ve seen, is a real asshole. He’ll launch himself while running, and land, ankle first, right on top of another player’s ankle. Hard, with his full weight.

In slow motion, you can literally see the other’s joint bend and wrench and stretch.

That guy will be out of play for the rest of the season.

Suarez goes for the kill, he’s out there to do damage.

And, he does it.

He doesn’t completely get away with it because he does get suspended, but he does achieve taking out another, probably very strong, player.

Somebody, not sure if it was FIFA, apparently said: “Yeah, well this is football”.

Funny that.

I always thought football was a game.

Then I learned that no, football is business.

This week though, I learned that apparently, football is war.

He thinks he can get away with it, and to a degree, he can. He probably doesn’t mind the consequences, since he keeps creating them for himself.

But just because you can do something, doesn’t mean you should.

Point in case:

One of my readers – the photographer I wrote about last week.

Following the free consulting call in which she tentatively said: “Want to work with you”.

I thought about it, and made her a massive, rock-solid, tons-of-extra-value offer.

It’s a package I know for a fact will help her.

I also know, from her emails over the months and from the call, that’s she’s pretty damn ready for some solid ‘Jimmying-up’ at the hands of a certain Stellar.

She’s ready to launch – someone just needs to guide her finger to the big red button.

From a sales point of view, she would technically be considered something like ‘sold, but she doesn’t know it yet’.

In other words, I could simply use some sales strategies, she’d get off the fence, and we’d start working together.

I’m not the best salesman in the world, but this sale would really be a cinch.

But just because I can, does that mean I should?

It would help her business.

It would allow her to leave behind commercial photography and quick smart get into making what she has always wanted.

And get paid for it.

It would also bring me money, which is never bad.

(I’ve got some BIG plans I need to raise cash for. That ‘no more girlfriends for me, my life now has a mission’ bit from last month? That’ll cost at least $60.000 to completion, and possibly as much as four or five years. But I’m telling you just as a teaser, it’s a story for another day).

On topic: Mrs. X wants to leap, she’s ready for it, equiped, networked, qualified.

She herself has said as much, without realising it.

She also said, literally, that she hopes to soon take me up on my offer.

With luck, I could possibly make that happen before this day is out. Who knows.

But should I?

Would that ‘little push’ of mine really help her?

If I’m true to my own rule that relationships (and sales and marketing too, therefore), really start with listening, then I need to listen to her.

And I’m hearing ‘Not yet’, and for a number of no-BS reasons.

Do I push?

Do I wait?


I’m going to go back to her email and ask her one simple question.

With the answer to that, it’s up to her to decide.

Because no matter how much I believe in the value and effectiveness of my work, I don’t prosyletise, I don’t preach (aside from preaching email marketing as the best and funnest way to get sales), and I don’t ‘convert’ – not in that way. I’m just not that kinda girl.

If someone is ready, I’ll help them over the hump.

If they’re not ready – they get to take the time they need.

And ultimately it’s up to them to decide whether they’re ready or not.

That’s what I call ethics in sales.

That said, I’ll show up every just to suggest and tell her (and you): “Hey, if today’s the right day, I’m here when you want to start.”

A strategy that I recommend you use as well.

Anyway, LEAP issue 2 is going to the printer’s next week.

In case you’ve missed out on issue 1: Do NOT let this one slip by.

It’s going to show you a very simple, step by step action plan for getting your first 30 subscribers – a minimum viable list.

If you’ve already got a list, the steps will help you get even more people on it.

But, it also comes with a bonus action plan: “How to earn this $79 back before the month is out”

Follow the steps, and you’ll more than likely recoup the cost of your first month a few times over.

It’s called a no-brainer.

And this is called a sunny day, so Ima leap onto my bike and motor down to the beach for a quick swim, before I go back to building your first leap to sales for you.



How You Can Be as Strong as Bruce Lee

“But I worked on that site of a year and a half, Martin!

“Yes”, I tell my friend. And it looked good, and the articles were well-written. But then you threw in the towel”.

She looks at me: “But nobody called me. A year and a half, Martin.”

So I tell her: “It’s the other way round: you don’t keep plugging away at your business because people start calling you.

Instead, people start calling you because you keep plugging away at it.

“Yes but, after all that time?, still no calls?”

I didn’t argue further with her.

She’d tried, she’d built something beautiful that should have been promoted more, and then she quit, too soon.

Maybe her need wasn’t big enough.

Maybe she didn’t have the drive to keep at it.

Or maybe it was that bastard boyfriend of hers at that time – I’m pretty sure he must have tried to persuade her to drop the project.

Either way: if you’re going to make something work, it’ll never work if you stop before it actually works.

And sometimes, that takes time, or iterations and testing.

Not that there’s anything wrong with quitting, not as such.

Sometimes it’s what you have to do.

But if you do, and when you say: “This won’t work” – Guess what?

You’re 100% right. It won’t work.

But there’s more to that story.

In fact, there’s a whole lot of strength you have, behind that story.

Strength which you’ve not yet built up.

So today, there’s no sales pitch (aw, sorry): Liz Strauss published a guest post I wrote, and I’d like to you read it.

I think it’s important.

When you’re done, will you please do me the favour of sharing it round on your social media sites?

Mucho appreciated.

Read it here:




Menu Title