The One Thing You Can't Do Without in Business – And How to Get it…

A few years ago, when James Chartrand of MenWithPens fame launched her writing course, she said something extremely important:

“Every business owner should have a strongly developed writing ability”

Or something to that effect, not sure of the exact quote.

It’s true though, 100%

In fact, I’ll say that the ability to quickly, hassle-free, write out something for your business is the difference between doing well and just getting by.

At so many points in the day you need to write something, and it can’t be just anything – it has to be fit for its purpose.

Meaning, it must be something that is useful, enjoyable to read, and it has to work to build trust in the reader.

It also has to be concise, to the point, persuasive,

Quite a challenge.

Even if you’re a painter, or a singer, or a coder – you can not possibly think of running a healthy business if you can’t write a good ‘n solid message.

And fast, too.

A Facebook update, a blog post, a reply to an inquiry, a slaes page or landing page…

It’s your writing that makes people pay attention, makes them consider buying from you.

Even if you market by way of videos – you still need to write a script.

And, it has to come out fast, and with ease.

If your core money-making activity is, say, designing websites you can’t afford to spend half a day writing a 400 word reply to a prospect.

This is precisely why I created my mentorship program.

To teach folk like your good self how to become an efficient, fluent, and persuasive writer.

Must say, it’s fantastic to see how well it works, this mentoring.

Jimmy, for example – he had mentoring earlier this year, and he’s been unstoppable since then.

Ok, for him it’s easy: he was already a writer – but he didn’t know how to write emails that work towards getting sales.

Then there’s Helena, in Oz – now that’s a completely different story.

When she started with me, a few weeks ago, she almost dreaded writing.

It had always been a struggle for her, a laborious process, and very time-consuming.

But these days, two months in?

All struggle and difficulty, off the table.

She had to write an important article, to be published on an external site – and she did, effortlessly.

Dig it:


Thanks to your mentoring this was the easiest writing of an article ever!!

After procrastinating for the whole day, I actually had it written in a couple of hours :)

It used to be such a drama and effort, and … [husband], can you write it for me? Now he spent 15 minutes on it with a bit of editing.


I mean, how cool is that?

Love it when a plan comes together.

So yeah, like I’m fond of saying: this stuff works.

You too can go from reluctant, struggling and insecure writer, to a masterful, powerful, focused wirter who cranks out a daily email with ease, while enjoying it.

Or a blog post, or guest post, or a quote email.

And what’s more, that very writing will get you sales.


With mentorship.

Get it here –>



What? How DARE You Judge That Baby!

When a child is born, there’s no possible way you can know how he or she is going to turn out.

She could become a writer, a painter – a sinner, or a saint – or just your average, regular friendly person.

Anything is possible.

How can you tell, at the start?

You can’t: there’s just no telling.

It all depends on how you bring it up, the experiences it has as it goes through life.

And nobody – NOBODY in his right mind would say: “Yeah this one, that’s rotten fruit. Better drown it before it causes any mayhem”.

And yet, you (yes, you too) do exactly that with the fruits of your mind, the babies that spring from your creativity.

I realised this yesterday, on a call with a mentorship customer.

“How do I come up with fresh ideas for my emails? Some ideas come to me and at first they seem good, but then when I actually sit down, get to work on writing it out, they’re no good at all.”

That right there, that’s killing a baby – and nope, you shouldn’t.

You just can’t decide that it’ll be good or not, not until you actually start writing the piece and see how it develops.

If your creative mind throws a concept, and idea at you, the worst thing you could do is let your rational mind get in the way and get judgmental on it.

Hm: Judgmental. Judging is mental. Never thought of that before.


Just start writing it, step away from mind, and let the writing flow. See where it goes…

Very often, you just might come away surprised, so long as you don’t judge and condemn the idea offhand.

Let the babies live!

(Said he who doesn’t even want to be a father). But stlil.

On another note: I promised I would give you the first ever issue of LEAP for free this week, and the day will come tomorrow.

I need to set it up on my site for easy download, and once that’s done, I’ll ping you.

Be on ye olde lookout, because methinks you’re going to like it.

‘s All about how to have fun in business, whilst and at the same time making a profit.

Stay tuned, and meanwhile, if you want to know what it’s all really about, go hee to see what LEAP will do for you –>



Playing Devil's Advocate With Me? Or: What I'm Really Here For

Helping you grow your business and lead a better life, is what.


Says a friend: “This newsletter of yours, the work you do – how would you help, say, an estate agents?

“If they would tell you: ”What do you think you know, what would give you the authority to help us?”

Me: “Nothing. If they’re running well, or if they think they’ve got it all figured out, I wouldn’t waste my time talking to them”.

He looks at me, a bit befuddled.

“I’m looking for customers who have questions, issues, problems to solve. Why would I spend my time trying to persuade someone who doesn’t need my help?

“Let me put it differently: Assume there’s something not working – what would you ask my help with?”

Tells me: “We used to have almost a monopoly position in our area, but someone opened another agent’s down the street, and he’s working at half the commission”.

I tell him: “That’s great news, you can benefit from that!

“See, the other one is competing on price. You however, if you keep the same rates, have the possibility to increase value, to deliver more service”.

He mutters: “There’s only so much you can do in the way of service, you know…”

I counter: “You sure? I don’t think so. For example: The very moment a potential buyer mentions an issue or concern they have – say they’re not sure about the area, and the schools around, they’re still orientating…

“Soon as you get to the office, you task one of your office workers to do a quickfire investigation into the different schools in the area, the accessibility of each, the size of classrooms, the type of teachers there and the general atmosphere and culture…

“Within two hours, you call the guy and tell him you had some research done, there’s an email on its way.

“I guarantee your cheaper competitor won’t be doing anything similar, meaning you’ll stand out like a nail on a dancefloor.

“And, because of it, he’ll like you more, which sure helps with building trust”.

He goes quiet, aware of how many opportunities there are, as long as you don’t follow the old rut, the tried and tested.

Competing on price has no merit. Seth Godin: “Don’t lower your rates, but increase value instead”.


This kind of thinking, and much much more, is what LEAP subscribers get – in addition to the dense package of smart thinking that lands on their doormat every month.

Cuz if a subscriber does better, they’ll stay subscribed longer, which means that as a consequence of helping, I too do better.

That is why the LEAP newsletter doesn’t just teach you marketing strategies, doesn’t just helpsyou get your head around running a business –

You also get to write in, ask me questions, and you bet I’ll throw useful and practical ideas at you, like in the above example.

But, it’s an added service (increased value – get it?) that’s only available to subscribers.

Which incidentally, you can become by going here –>



Free Surfing Lessons – How Very, Very Disappointing

“Hello sir, I’m your newspaper boy, come to wish you a Merry Christmas and a Happy New Year!”

My words come out in little puffs of vapour, and my toes tingle with cold.

I’m fourteen years old and 6 days a week I’m up at 5 AM, on my bike, to haul many kilos of newpaper round town.

I stretch out my arm and hand him the postcard with season’s greetings that the newspaper had given to us newspaper boys.

Once a year, the week before Xmas, we would receive a stack of them, and instead of going our rounds before dawn, we’d do it around dinner time, to see if anyone was willing to give us a bonus, a tip, for yet another year of news on the doormat.

Behind the man I see a bare lightbulb hanging from the ceiling. The carpet on the staircase behind him is treadbare, and the paint on the doorframe is cracked.

The man looks at the card, then at me, and says: “Just a moment”.

He disappears into a room, comes back, and hands me five guilders. Five whole guilders!

I thank him, he wishes me the best and thanks me back, and I go off to the next house.

A while later, I’m in a different area of town.

Tree-lined driveways, Porsches, Beamers, a Jaguar, thatched roof houses surrounded by lawns.

At those houses, they hardly ever gave me a tip.

Sometimes they would say no, or simply close the door on me.

Or worse: they’d hand me to dimes, and give it to me with an air of being so very generous…

And I’d walk down the driveway, resolved to ram their newspaper through the mailbox with such vicious aggression that page one thru eight would be illegible, if at all existent.

I never did of course, but boy did I relish the thought. Two dimes…

I’ve never forgotten that: poor people share generously, but rich people – the ones who are far more able to share – they don’t.

The poorer the area, the more people would give us.

Yesterday I was listening to a podcast I often put on.

Two marketing guys, successful and affluent, giving good ‘n solid business advice.

Talking about being helpful, delivering value, improving people’s lives.

I like those two – they’re funny and so far they’ve always seemed standup guys.

But then, towards the end, one of them mentions he’s going to go surfing, after the call.

You can hear in his voice that he lives on the beach and is looking at the surf.

He says he can see it’s good waves today.

And then he comes and says that he gets free surfing lessons.

“How do you swing that?”, asks the other guy.

“Oh it’s simple: when the surfschool starts putting out the boards, I just go over and mingle with the students. I just stand there and hear what the others are hearing.”

So hang on. Here’s a guy who by his own admission makes millions…

…And he’s too effing cheap to pay for lessons???

That’s just… what a tightwad.

I find that disgusting.

Instead of forking over the what, $20 or $30 that the school charges, which he could pay without even noticing, he takes it for free?



Ironic too, given that he’s always on about doing the right thing and whatnot.

I’m not here to judge, but if he talks about building trust with people, he’s just broken all the trust that he built with me.

Maybe I would have bought his products at some point, but knowing that he’s just another cheapo?

Nah. Thank you very much, but no.

The point of all this?


Just do the right thing.

Pay for the value you receive, maybe?

Tell the store clerk if he gives you too much change?

Be a nice person, have a bit of morals?

Up to you what you make of it.

By the way, tomorrow or the day after, I’m going to send you a link where you can download the first issue of LEAP, for free.

Took some deliberation, given that other people paid for it.

But I’m making it up to them with some free extra help – that’s just one example of what in my personal opinion is ‘doing the right thing’.

Meanwhile, go here to check out why LEAP helps you get your head around business –>

Cheers. Your newspaper – I mean LEAP – boy wishes you a very Merry, ethical Christmas.


Jerry Seinfeld's Ridiculous 'Thank You' Speech – or Was It?

The other day I saw a video of Jerry Seinfeld, on a stage, giving a ‘thank you’ speech for winning an award.

Not that he actually thanked anybody, in fact he derided and ridiculed the organisation that gave it to him.

And in passing, the entire advertising industry.

The gist of his discourse was how advertising is all just a bunch of lies.

On and on he went: waste of time, conning people, yada yada.

The audience laughed – despite the fact that the audience consisted of people working in the ad industry.

Now guess what the award was…

It was a CLIO, an award given for best advertisement.

Yeah I know… the guy gets hired to star in an ad, takes (probably fat stacks) of cash for it, and when he wins an award, he bites the hand that feeds him?

Um… somehow that just does not compute.

Not even if you’re a satirist.


Problematic too, because the point he was making missed the mark on many levels.

Here’s why:

“Mr. Bond, bullets do not kill. It is the finger that pulls the trigger.”

~ Lazar, from The Man With the Golden Gun, 1974

I’m not going to take a stance on gun ownership (no politics in this space), but if you think about it, there’s truth in it.

A gun can kill, so can a hammer, or a car, or bricks.

All those things are tools – whether or not they serve an evil purpose depends on the person wielding the tool.

See where I’m going?

Advertising and marketing aren’t evil things – it’s the people who use them for nefarious purposes or who lack ethics – that’s when things get ugly.

For Seinfeld to lump together each and every individual who has ever put something up for sale to me seems just shortsighted.

Pretty unkind too.

Though maybe he managed to reach a few of the audience members, and hopefully converted some of the less ethical ones to reconsider what they actually are doing with that (very!) powerful and potentially dangerous tool they make use of.

If that was his intention, then kudos to him.

So, the moral of the story: To achieve anything in life, you’re going to need tools.

Build a house, buy a hammer.

Get to work, hop in your car.

Peel an apple, grab a knife.

And yes, if you make something you want to sell – be it art, writing, suits, consulting or whatever – then you’re not going to get very far unless you advertise in some way or form.

Just stay on the correct, honest, ethical side of things – so you can live with yourself and still make money.

Anyway, I must get because it’s time to ship LEAP #5.

Meanwhile, here’s one way to sell your makings, by way of daily emails and with the help of a pro –>



Of Scoundrels, Fried Herrings, and Transforming Your Business and Your Life

I called up a bespoke tailor in the UK yesterday.

Let me tell you, I was pretty hot dang nervous.

Strange, because we’ve been in touch before – a few years ago, when I was an active moderator on a professional tailor’s forum.

(How you doin’ there, KG?)

Not that we had ever spoken on the phone or met, but it wasn’t exactly a cold call.

Turned out, she’s a real nice and very smart gal, and we had a fun little chat.

But despite my fears, I had to do it.

I’d had enough of my own hypocrisy – telling you all that you need to get yourself out there, that people are looking for you – but not making much of an effort to eat my own medicine.

It was the first time that I stepped out and admitted to someone in the industry (aside from a personal friend and a mad Scotsman) that I’ve closed shop and switched careers.

For years, I’ve carefully kept my real identity hidden, working under a doing-business-as, a pen name.

All that time, I told myself that it was to protect my reputation – because while I’m not the world’s best tailor, I did build up a bit of standing among my peers.

Funny, actually, because my suits were actually a whole lot better than most of what I saw on Savile Row – widely considered home of the world’s best tailoring.

Both in terms of cut and make, I’ve seen with my own eyes garments that were touted as the finest, sir,  – and some of those couldn’t hold a candle against some of my work.

The thought that I would be ‘found out’, that someone would say: “Ooh look at that Martin, he went bankrupt! Must have been not much of a tailor, he”, it petrified me.

I was a good tailor, but I was a terrible businessman, back then.

Which is why I spent the last few years studying my head off, pouring countless hours of research and learning in ye olde stellar noggin.

If I’d want to, I could restart my old website, which is still alive, and turn it into a thriving little shop, with all that I’ve learned since letting the site go into hybernation.

Not that I want to – I’m having much more fun teaching and helping people grow their business, these days.

Anyway, I’m just telling you this because I want to show you that even someone with as many hangups and insecurities as I do can get over himself and make the call.

Get himself out there. Show up. Like I constantly implore you guys to do.

It felt good.

Yes I was nervous, but in the end I enjoyed it.

The point is, I believe in my work.

I know that what I do helps, works, ‘turns’ people.

And the remarkable things was that it all clicked, it was right.

But most importantly, it proved to me that yes indeed, I – just like you – have a duty to show up, to get out there and tell people about solutions and methods that work.

Beautiful to see her reaction, too: Told me she’s adding an optin form to her site (good!), but, she wasn’t exactly sure what to do with the list she’d be building.

Obviously I told her to send a daily email, explained how it worked, and I could almost hear the lightbulbs go on.

“But, what do I write about?”

Dude… anything!

How this needle has too thick a point and the other brand just glides through the cloth.

How a client came in asking for a funky outfit.

Why you do like working with woolens, but not with silks.

The sheer joy of walking into your new, spacious, well-lit studio and having all tools and materials at the ready instead of tucked away in boxes.

Just tell stories, that’s all you need to do.

Include a little pitch, send.

Talk about the fact that if a gentleman wants a suit that fits, he should leave his wife at home.

Funny story about that, too: On Savile Row, a wealthy gentleman once came in for a fitting.

He’d brought his wife along, and she wanted to be helpful.

She kept telling the tailor where to pinch the cloth, how long the sleeves should be, that there was a bulge on the back…

Because of the interference, the tailor (one of the real master tailors of the day) was unable to do his work.

Fed up and frustrated, he walked up to the lady, slung the tape measure around her neck, and admonished a severe ‘good luck madam’ to her, before steaming out of the fitting-room.

Yeah us tailors, we’re  funny bunch.

Like, don’t even get me started on why the ladies who do finishing work, like buttonholes, are called ‘kippers’ in the UK.

Ok then, fine: Kippers is the name for the two fried herrings that come with a traditional English breakfast.

Now, finishers used to work at home: the tailor would take the nearly finished suit to her house and leave it for her to do her work.

But tailors tend to be notorious scoundrels (not me, of course ;) and had a bad reputation for trying to come on to the poor girls.

So, they took up the practice of working in pairs, so as to be safe from undue advances, and over time they started to get called kippers.

“‘Ere boy, take this two-piece to the kippers, there’s a good lad”.

Must say, there are times I do miss the tailoring world, but then again: I’m much more use doing what I do these days.

Like, calling up people and telling them: “You can charge much more than you do now, and earn a good living, sell as much as you can handle, if you just send your people a fun, friendly, useful and entertaining email each day.

KG got it – and I hope she’ll start.

If she starts, and keeps it up, her life will transform.

And so will yours, provided you do it.

The 30-day challenge.

Do it.

It works.

And if you want to learn how it works?

Then repair to this here explicatory page and see how writing mentorship can help you –>



3 Fine Examples of How Big Corporations Try to Make You Their Bitch

“Martin, can you have a look at this please? I don’t understand Spanish.”

Rupert is a 70-ish friend from the UK, who owns an apartment next door where he likes to spend a few weeks now and again, since his retirement.

He shows me a slip from the utility company: Unpaid bills, pay or we’ll disconnect your electricity, etc etc.

Then he shows me a print of his bank statements: Several direct debit payments had gone unpaid, for some inexplicable reason.

“I don’t know, Rupert. You’ll need to talk to your bank to see what’s happened”, and off he goes to La Caixa.

I’ll get back to him later on.

“Hi I’m calling from your ISP Jazztel. We’re offering you a completely free smartphone+a bunch of free SMS and call minutes, to add to your existing ADSL contract”.

I ask what the conditions are.

“It’ll be a 24-month contract, no other obligations”.

I can live with that: 24 months tied to something that doesn’t cost me anything…

Yet, I sensed something fishy was going on, so I call my savvy friend Clau.

“Whatcha think?”

Clau: “Don’t do it, you can’t trust them. They’ll change the terms on your ADSL contract in the process.”

Jazztel calls back: “Let’s proceed and get you your free Samsung Galaxy 3S Light!”.

Me: “Not so fast, partner. Will there also be ‘permanencia’ added to my ADSL contract line?”

Permanencia is what it means in Spain when you’re bound to a specific duration of contract.

I got my ADSL without any contract duration, see? I can walk any time I want, no obligation.

“Yes, there will be a 12-month permanencia added to your ADSL contract.”

“No me jodas. And you didn’t even tell me that? You offer me something that, by accepting, willf undamentally alter the terms of an existing contract – AND YOU DON’T TELL ME UNTIL I ASK?”

I explain that I consider that unethical, that it’s probably illegal, and that it makes me feel cheated and manipulated.

“I don’t want the smartphone, or indeed any further offer from Jazztel. Thank you”.

I ring off.

LinkedIn email: “Hey Martin, do you now these 8 people?”

I know Brandon, the first on the list – a client from back when I did copywriting work.

I click the button by his name, which says ‘Connect’, and go to the LinkedIn page.

There, I see: “Congratulations, your contacts upload was successful”.

And I explode in fury.

A bait and switch?

For real, LinkedIn?

Oh no you don’t.

Look for the link, close profile.

Goodbye LinkedIn.

I’m not going to be anybody’s boitch.

No matter how useful the platform may be.

I’ll carve my own path, thank you very much.

Stealing my contacts under a false pretext… idiots.

1. – Continued
That night, Rupert and I meet at a restaurant.

“Did you get it sorted?”

“Yes”, he beams, and pulls out some plastic.

“They even gave me a credit card!”

“What, on the spot? They actually issued you a credit card right then and there? Never heard that before…”

“Yes, he says, ”the bank manager says it was the only way to execute the missed payments.”

I sigh, and lament the sorry state of the world.

And especially the complete lack of ethics and morality of big corporations.

They foisted an expensive credit card on him to make a few payments???

A guy with more money than god can count?

I don’t know if they deliberately blocked the payments to manipulate him, it’s not likely, but I sure wouldn’t put it past them.

It’s the same bank that *lost* 200 euros on an international transfer a friend made, a few years ago.

No trace, just lost. Gone.

No explanation, and nope, no refund.

Rupert has been had.

LinkedIn, the conniving bastards, got me.

Jazztel almost did, but I got away.

What can we learn from this?

Several things.

1: If a service is free, you are the product – not the customer.

2: Be wary, very wary. Get things in writing, and if your gut tells you something is wrong, something probably is. Trust your intuition.

3: Those who do have ethics have an easier life and a healthier business. And they don’t get guys like me tearing them down in public.

Be your own boss, don’t let anybody rule you – no matter how good their offer may appear.

4: Like my teacher says: In the end, doing the right thing is ultimately the most profitable.

I mean, I imagine La Caixa headquarters weren’t too happy with our local branch, when my friend removed all his checking accounts, credit cards, savings accounts and his mortgage, and took the whole lot to another bank.

Do right by people: Make a profit because you earned it – not because of sly and conniving tactics.

Also: email marketing mentorship, anyone?

‘sGot ethics built right in.


To your morals,



The Risks of Falling for Hyperbole

A while ago, I was considering attracting some traffic to my site with solo ads.

It’s a setup where someone builds a list, with the express purpose of allowing access to that list for cash.

I would pay money to the list owner, give them an email I wrote, and then that email would get sent to the whole list, at a price per signup.

Not a bad system, I thought, but a bit hairy.

It’s a fairly unknown method and there’s not a lot of information on how to do it right.

There’s lots of hype about it though.

And, there the risk is that my email would get sent to tons of subscribers in poorer countries, where the recipients wouldn’t be in business or art, but rather would be paid a few pennies each time they signed up to a list.

Human click robots, if you will.

And my money would be wasted, because what good would it do to grow my list with people who don’t actually take an interest?

So I did some research, and found that the method comes recommended by a few smart and reputable people.

I followed their links, checked out a few sites where list owners offer access, and can get rated a la ebay.
I selected one with a good review history, and pinged her on Skype, since that was her preferred method of contact.

She added me back, but for the rest, no reply.

Until last week.

“Hey! You got bitcoin?”

I blinked. Professional? Not very.

So I replied “How can I help – is this in reply to my request for information a few months ago?”

She returns: “Hey! (sic) I need some money in my Paypal account. I promise I’ll pay you back by Friday”.

I looked at my screen, gobsmacked.

I’ll understand someone might be in a spot of trouble, reaching out to her network, asking for help, but this?

I don’t even know the girl, how can she do this?

This is one of the top dogs on the solo ad websites?


Glad I didn’t go down that road.

Just goes to show: think before you decide where to spend your money.

As always: if it sounds too good to be true, it is.

And also: if it’s hyped up, it’s probably best to back away.

It’s also why I don’t use hype.

I’m a copywriter, I could sell the crap out of my products if I wanted to.

But I’d have to use hype and that would mean people buy for the wrong reasons.

With the consequence that they wouldn’t benefit.

And I have ethics, so no: no hype.

Don’t fall for the stories people spin.

Like with this mentorship program of mine: I’m not telling people that it’s a walk in the park – it isn’t.

It’s confrontational and it’s hard work.

And it requires dedicated and consistent effort, or else it won’t work.

If you do make the effort it does work, but I’m not going to sell you on any miracle solution.

Learning –> practice –> implementation –> results.

That’s what I sell.

With a whole bunch of personal help mixed in.

Over here –>



Screw This. Or: How I Manage to Get Up Before Sunrise

I love mornings.

Any time I manage to get up early, I have a fantastic day.

So much energy, clarity, focus.

Not sure why, I just love it.

Reminds me of when I was a kid and had a newspaper round.

Beautiful to walk around a sleeping city and see it wake up.

Problem is, up until a few weeks ago, I rarely ever managed to be out of bed before eight.

Sure, that’s not late either, but it’s not exactly early.

So I’d set my alarm for 6, or 7, and then I’d hit the snooze button over and over again.

No matter which alarm app I used.

No matter if I had it play heavy metal music.

Did you know?

It’s entirely possibly to sleep straight through Metallica.

Incidentally, the man who invented the snooze button will the first to be up against the wall when the revolution comes.

The damage which that particular invention does is staggering, but that’s a story for another day.

So how did I do it?

How do I get up early these days, cheery and bright as a spark?

Did I become a father?


Did I train a dog to paw me, a cat to claw me?

Nope, nope.

Ice bucket with a time trigger?


Here’s what I did:

I stopped using an alarm clock.

Dude… it’s magic.

Counterintuitive perhaps, but magic nonetheless.

Simple, too.

Here’s why it works:

When midnight comes round, I know that I want to get up early.

And because I’ve given the finger to my alarm clock, I know that unless I get to bed, it ain’t gonna happen.

And so I hobble over to the bedroom before I turn into a pumpkin, and off I go to stellarland.

Six hours later: wide awake.

Ready for a new day, and with a massive bunch of energy.

Try it, it just might work for you.

See, the alarm clock was my enabler, my excuse.

I would tell myself that I could stay up until 1am, 2am, 3am… because hey, I’d set my alarm. Right?

And obviously, my system would just force me to sleep on because the lizard brain forces you to do what’s good for you.

Sleep is good for you, and the lizard brain knows it.

So by not using an alarm, I removed the excuse for staying up late.

Which is why these days, I can genuinely say: GOOD morning.

Love it, love seeing the sun come up.

Anyway, something to consider.

By the way, today is the last day to register in time for the October issue of LEAP.

And since I’m chucking that puppy FULL of ways to turn your site into a list building machine, I say you’d better get yourself in gear and join…

It’s absolutely worth it – several times a week day a subscriber writes in with a question, and in passing tells me it’s working so well for them.

Go here –>

To your health,


I Hesitate to Show You This, but…

Not because the testimonial isn’t good – it is. It’s awesome.

Even if my editor will cuss at me for using the word awesome.

Point is, the type of testimonial you use will determine the kind of customer you attract.

When Paula says she finds ‘a listening ear in Martin’ – that could well mean the next LEAP subscriber expects me to hold their hand.

And that’s just something won’t do.

Learned that in the monastery.

Whenever I’d ask my abbot help or advice on something I was able to handle on my own, he’d invariably say:

“I’m here to help you on your spiritual path. I’m not your nanny”.

And with that, the audience was over.

That said, of course I do listen, (it’s why listening is the first stage in the LEAP system).

And of course, I reply. It’s part of the deal: you send me an email, and as long as I can answer on-the-fly and in just a few minutes, I share any help I can, no holds barred.

But I’m not going to do the work for you.

Nannying people doesn’t help, my abbot knew that very well.

I’ll tell you what I think you need to do, but then it’s up to you to do it.

Just like Paula – and if you do do the things I suggest, you, like Paula, just might find yourself waking up one morning and realise:

Holy crap, I need to start painting fast, because I’m running out of paintings to sell.

So yeah.


It works.

Provided you work.

And if I see that you do, that you put in the hours, get yourself out there?

Then indeed I’ll be there to answer questions, prod you on, and generally do whatever I reasonably can to help you succeed in your business.

Quite possibly help a lot more than you bargained for.

With that, I give the stage to Paula:

Before LEAP, I was rudderless. Making art? Not a problem. Selling art? A whole other beast.

I didn’t know what to expect with my first issue of LEAP; it truly was a leap to go from lurker to active LEAPer.

The first issue was good. It got me thinking. It got me moving.

But the real value of LEAP goes far beyond the newsletter; an active, intelligent, personal ear in Martin.

He listens, answers emails and provides a kick as needed. There are no easy miracle solutions but there are steps, there’s a rudder and someone to watch your back (if only to give you a hard shove when you slow down).

I would absolutely recommend LEAP to anyone ready to take their business to the next level.


Paula Mould, Ontario


The next issue will go to the printer’s in just a few days (man I love saying that) and registration for the October issue ends soon.

So if you want the hands-on, ultra dense guide that shows you how to transform your website into a list building monster, go here to make sure you get it –>



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