What Is It That You Need From Me?

A couple of years ago, I ran a paid mastermind/coaching group.

And to this day, people write to me, to say that the experience was profound and life-changing.

And, that apparently I’m good at creating a space for growth and chance, and also. that I should start another group.

Which, I tell you, is mighty tempting.

Because no matter what challenge or struggle, it’s community – our social environment – that has the biggest influence on our abilities.

No degree of learning or skills or experience make as much of a difference, as the people we’re with.

And yeah… after 25 years of learning people and managing teams of volunteers, and learning how to communicate and foster healthy communication and relationships, I guess I have some skills there – and that’s not just me saying so:

“Martin Stellar works magic. He’s a facilitator of change. Using wit and incredible insight, Martin helped me figure out who I am, where I wanted to go in life and how to get there.
~ Paula Mould”

And yes that sounds good, and yes a new group could do the same thing for people.

But.

It would be a mistake to simply launch a group offer, without first knowing what people actually need, especially now that everything is different and we’re all figuring out which way is up and where to go next.

And, as with all leadership issues, the fundamental starting question of any leader, is always: what do yo need from me?

So if you don’t mind me asking:

If I were to start a coaching/mastermind group, what would make it a definite ‘hell yes, I want that!’ for you?

What would you want out of such a group… support? Accountability? Learning? Training? Implementation guides and collaboration? Partnerships? Training on implementing the IP to Profit system?

Let me know, because truth be told, I’ve sorely missed group coaching – partially because it’s fun to do, but more importantly because it’s just a DREAM to see ships rising together, and that’s exactly what happens when the right people join together in a group.

So… should I start a new group?

What would you want from it?

What would you want it to bring you, do for you, give you?

What, in short, would be most helpful to you, at this point?

Cheers,

Martin

Of Recipes and ‘Spaghetti-Thinking’

Oh sure, I get it: no system ever guarantees a perfect outcome – after all, a system can only get the result it’s built for.

If the system isn’t perfect, neither should we expect the outcome to be.

And so the feedback I got last week – that even my brand spanking new IP to Profit system can’t guarantee to bring in sales for people who use it – was on point.

Especially at a time like these, we just can’t know which system for generating leads, making proposals and creating clients is going to work, or not.

But.

In my – systematic and obviously biased – opinion, it’s better to have a reasonably logical system you can run and optimise, than to practise what I call ‘spaghetti thinking’.

Like a bit of advise I saw the other day, where the instructor had some recommendations for drumming up business.

They were good instructions, but they were kind of like loose tactics – like throwing spaghetti at the wall. Simple actions we can take like calling up clients and former clients and using ‘helping instead of selling’ as a way to find new gigs.

And yeah, that can work, and it’s good advice. But it’s going to work a lot better if you include that kind of tactic, inside a larger, planned, strategy.

Because then you get to make educated guesses. You get to ask the right questions, of the right people. Offer the things they need, not the things you think they need.

You get to aim your efforts, and you get to measure and iterate for continued growth in results, and yes, sales.

When sales are falling you need to take action, sure. But do you want to randomly throw ingredients into a pot and hope the end result will be edible?

Or are you going to use a recipe and have that guide you along the way?

A system, a strategy, all that is like a recipe.

Whether it works or not depends on the cook. Sure.

But even someone who can barely cook, can create something that tastes quite nice, so long as they follow a recipe.

And IP to Profit is just such a recipe.

I do realise that the training last week was way too dense and way too complete, but don’t worry: I’m putting together a simpler, shorter version of the training, along with a PDF that outlines the steps to take and with checklists and everything. Should be ready in the next few days.

Meanwhile: remember that tactics are good, but they’re better when they’re part of a recipe – meaning, a system and a strategy.

Cheers,

Martin

Solution-bias (Plus, a Solution For Ya)

Specifically, a solution in case you suddenly have a lot fewer sales than before. Here’s the situation:

Being human means being biased. It is literally impossible to be completely unbiased, because on an evolutionary level, we’ve always needed to make snap-assessments about the world around us.

Otherwise, we wouldn’t have survived this long. If you can’t be biased to assume that fangs = threat, you’ll quickly discover just how threatening and mortal fangs can be.

So if you think that you’re completely unbiased, your lizard brain says no.

The good news here, is that you get to choose your biases. Good and useful ones, or silly and obstructing ones. Up to you.

And choosing them isn’t all that hard, once you start to identify the ones that you already have.

For example: You may be inclined to think that society is going to collapse, which will cause you to spot in your world all kinds of confirmations of that fear.

Or, you can choose a different bias: that amidst the mess and chaos, there are quite a few good things happening. Those may not make the bad things less bad, but looking at positive sides, silver linings, sure does help your state, and thus you help the state of others.

In other words: a positivity bias is healthy for you and a service to others.

Someone this week pointed out that I have a ‘solution-bias’ – which I’d never heard of before, but it’s true: I like building solutions.

It’s why I was able to quickly create the IP 2 Profit system, and launch it in less than three weeks.

Because I saw a problem (people suddenly not selling and earning) and I figured ‘Let’s build a solution’ (take your intellectual property and convert it into a new revenue centre).

Biases are kind of like air: You’re going to be breathing anyway, so you might as well breathe fresh, clean air. Or food: if you’re going to be eating, best eat well&healthily.

And biases: you have them, whether you like it or not, agree or not.

Best choose those biases that enable you to create, solve, grow, serve, and thrive. For me, that includes a bias for solutions.

And if your bias is ‘it should still be possible to sell my work, even now’, than this here recording of yesterday’s IP2P training will give you all kinds of confirmations (and tools) to make selling your work real.

Replay here: https://youtu.be/YCBGOnEjuCk

Fair warning: this is a pretty dense and intensive training. If you want to put it to use, and you feel a little overwhelmed, don’t worry. Just watch it again, make notes as you go along, and send me an email if you have questions.

Or, if you want me to help you one on one with implementing it, also send me an email.

Enjoy!

Martin

It’s the Singer, Not the Song: Your Revenue Needs More Than Just a System

Yesterday I spoke with my coach about the IP to Profit system I launched, and that I’ll be teaching live, today. ( you can register to attend here: http://martinstellar.com/introducing-ip-to-profit/)

He brought back the memory of that Stones song – It’s the singer, not the song.

“In such uncertain times, how do you know that a system will work?”

And he’s right.

Not just today, but always.

We can’t ever know if a system will work, because any system depends on how you use it.

Everything hinges on how we show up to a task. How we operate, implement, execute.

The song (i.e. the system) might be good, but if it ‘sounds’ good (gets you sales) that because of the ‘singer’ (you, the one operating the system).

And the IP to Profit system is no exception.

Sure it’s really well-built even if I say so myself, and yes it’s got all the steps to go from market research, through the copy you need to write, through selling and optimising.

And yes, you can make a revenue centre around your Intellectual Property, even at times like these…

…but it’ll require the best of you.

Meaning: By itself, the IP to Profit system itself isn’t enough – it’s down to you, and your dedication and attitude.

If you’ve got those in place, then you *might* be able to make your IP earn you money, even if the world right now is in full VUCA (google it).

Point is, if you don’t use some sort of structure or framework or system, it’s hard to know what to do, in which order. And from the actions you take, it’ll be hard to see measure what worked best so that you can iterate and optimise.

And that’s why the IP to Profit system is so useful:
Not because it promises the end-all solution, but because it gives you a framework in which to operate, enabling you to indeed show up as your best self, and get the most out of it.

And, it enables you to get the most out of your single most valuable asset:

Your list, your database, all the people in your world you can talk to and help.

And to leverage that asset in a systematic way and keep your serving and selling going, join me today at 5PM CEST / 11AM EST, for the live training, by signing up here: http://martinstellar.com/introducing-ip-to-profit/

Cheers,

Martin

Business Struggles? Everything Is Different, but One Thing Will Never Change

I know, it’s tough trying to keep business going when literally nothing is the same. Society, business, mobility, economy: it’s all different now.

In that sense, the world has never seen a situation as wildly VUCA as the one we’re in now.

Where the term stands for Volatility, Uncertainty, Complexity and Ambiguity.

It’s a concept from the military world, designed to help insight and decision making when the playing field we find ourselves in is foreign, and we don’t have a map.

Kinda like what the business world – society at large, actually – is in.

But not everything is different.

And there’s one very important element that can keep a business running, and it will never ever change, not so long as there are people.

What will never change, is people’s needs.

And even if your people aren’t buying your thing like before, they still need your work.

And, it’s on us as business owners, to find out what their new needs are, and what new method, package, or offer they’ll buy, in order to fulfill those needs.

You just can’t afford to rely on methods that used to work, because VUCA. Everything is different, unknown, volatile…

Except needs. Those remain.

And your people need you.

So let me show you a way to find out exactly what they need, what you need to say in order for them to want it and buy a solution from you, and how to build an offer that you already know with a high degree of certainty that they actually will buy – and how to put it in front of exactly those segments of your audience most likely to buy it.

All that in one sentence.

And much, much, much more – a complete training, in fact, so you can implement right away – in tomorrow’s IP to Profit Live training.

Register here: http://martinstellar.com/introducing-ip-to-profit/

And, if you please: share the page with your network?

Thanks!

Martin

And Now, Let’s Turn Your Intellectual Property Into Revenue

TL;DR: If you’re struggling to keep sales and revenue going, I designed a complete system that enables you to turn your intellectual property into a revenue centre, in two weeks or less. Signup for a free training here: http://martinstellar.com/introducing-ip-to-profit/

Because let’s face it: most all of us need to be very strategic, very efficient, and keep our eyes on the prize. Especially now.

So, think like this:

“Huh… that’s so cool!”

Ever had someone say that to you?

Or maybe: “Oh, that’s clever!”

Or: “You’re good!”

Whatever thing you were doing just before they said that, that’s you operating in your zone of genius.

That’s when you apply your intellectual property, and make a difference with it for people. And if right now you’re having trouble in your business because people aren’t buying as often as they used to, or are taking more time, or are not buying the same things, I have something that might help.

It’s useful for trainers, speakers, consultants, of course – anyone who can’t go out and deliver your work right now…

…But it also helps you if you’re, say, a fysio therapist, or an artist, or a cook or tailor or a farmer or photographer.

Basically, anyone who would normally show up to do&deliver, but can’t because we’re all tied home right now.

Because the truth is that each of us, no matter what our work or expertise, have our own ‘zone of genius’, in which we do our work in a way that nobody could copy.

Our unique ability, tied directly to our own intellectual property.

Meaning: what you know, and have built and developed over the years, and do in a way that makes – or rather: made? – people pay for it.

Now that we’re all working from home, we need to adjust. Reinvent, pivot, and develop new ways to keep business rolling, clients coming in & getting served, and revenue coming your way.

Enter IP2P – Intellectual Property to Profit.

It’s a brand new system I’ve been developing over the last two weeks, and it’s designed to quickly extract that IP of yours, package it in a way that your previous buyers will be interested in, and, very important: help you get that puppy sold too.

Because it’s all very good to follow a course-builder training, but if you also want to sell it, the course itself isn’t enough.

Nor are the old ways of selling, with ads and social media and what have you. Those might still work, but it means doing things the hard way, especially now that people are all in a tizzy and there’s a lot of scattered attention.

Doing it the easy way, how I see it, means going out (well…) to talk to your customers, find out what they most need, and have them inform you on what you need to build.

Those people have already paid you, are likely to pay you again if you have the right offer, and so long as you listen to their needs, there’s a good chance that you can create a new revenue centre in your business within a week or maybe two. All depends on what system you use and how you apply yourself.

And as far as that system goes, I’ve got it for you, right here.

The link below takes you to a short explainer video, giving you the basics of the system.

This Thursday I’ll host an online training, where you can learn the entire system and how to implement it, for free.

See the introduction video and signup for the full training on Wednesday, right here: http://martinstellar.com/introducing-ip-to-profit/

Cheers,

Martin

Stewardship

An average seller tries to reason with people: “Once you understand how good of a choice it is to buy this thing…”

A good seller works with benefits and desires: “You’re telling me you want outcome X, which is precisely what we created this offer for. It looks like this is the thing you’ve been looking for”.

A terrific seller works relationships and service: “I’m here to help you get to the right decision, be it buy or don’t buy – talk to me about any concern you may have, I’m not pushing anything here”.

And someone who sells with a purpose, from the heart, out of sheer desire to make a positive impact?

That person seller sells stewardship. “I’m here to make sure you’re taken care of – by me, and by the product or service you’ll be using. I’m here to be a steward over your outcomes”.

That seller btw is the one who gets the easiest sales, most referrals, and best clients.

Sell stewardship: let people know you’re there for them.

Cheers,

Martin

Sell a Cork

One of the best ways to pivot or adjust when a market changes dramatically – or, indeed, when a global ‘Aaaaaah!’ disrupts practically every industry and every economy – is to find a cork and offer it for sale.

As in: if you suddenly find that your normal buyers don’t buy the same way and at the same speed they used to: figure out what ‘leak’ they have in their ‘boat’, and find a way to plug it.

Because crisis or not, there are always ‘good to solve’ problems in the world of your buyers, but also ‘need to solve’ problems..

And at times like these, especially in B2B sales, there’s very often a ‘need to solve, right now’ problem.

Find that, build a solution, and ask if they want it.

Identify the leak they can’t plug, and offer to do it for them. Sell a cork.

I wanted to show you the system I built for that last week, but it turns out I had to redesign the system. Something that only became clear this morning, while showing the system to a rather savvy leadership coach.

I’ve spent the rest of the day redoing the system, and will proceed to recording an explainer video asap – apologies for the delay.

Meanwhile, think of these, the four core steps of the system:

1. Segment and survey:

Who’s on your list? Who has bought before? What segments do you have there?

Next, talk to people. What leak do they have going on? (google ‘customer development interviews’ for a broader look on how to survey, the way startups often do it).

2: Extract and design

Your intellectual property, that zone-of-genius work you do: get it out on paper.

Then, knock it into a package you can offer for a very specific, narrow solution, for a segment that is the most likely to need it – and want it.

3: Show up and sell

“Look, you said you needed this kind of cork. I’ve built it, it’s ready, I made this for you. Do you want it?”

4. Iterate and optimise

Look at the data: who responded? Who didn’t? Are they qualified? Why yes, or no?

What buy blockers can you exist? How can you remove them and go for more sales?

Those four steps, that’s just the very core of the system, but it goes much much deeper and I believe it’s going to make a difference.

Watch your inbox for the video I’ll be sending…

Cheers,

Martin

10 Million Voices | Ain’t Nobody Got Time For That

Two things I noticed this week:

On Sunday, the world online seemed to have calmed down a little: Twitter seemed slightly quieter, and the online groups I’m in were mostly deserted.

Made me wonder if people were spending the day actually with their families. That would be a nice side effect.

The second thing, and I hope this is useful to you, was a few thought leaders in the entrepreneur space whose discourse started getting a little defeatist. Which I understand, and I don’t blame them.

But.

Everybody has a soapbox these days.

There’s 10 million voices to listen to.

And whether it’s you, or me, or another online entrepreneur:

If you, like some of those others seemed to, end up wondering ‘why bother’ or you’re feeling anxious or depressed… ask yourself who you’re listening to?

Which biases are you consuming, which narratives feed your mind and emotions, which agendas are behind those narratives, and, very importantly:

What emotional reactions and states are being triggered in you?

Because while I don’t advocate living in lala land thinking that all the wrongs in the world will right themselves automatically, I do recommend you keep your mental and emotional state optimal. Fortitude and a healthy, reasonable dose of optimism matter.

And what this outlet or that speaker, this author or that vlogger says, affects your state.

Which brings us to the 3rd thing I noticed, already last week:

I’ve been finding myself saying ‘ain’t nobody got time for that’ a lot more.

Which is a bit harsh, but it’s because I feel a sense of urgency. There’s stuff to be done – for myself and my work and for my clients and my friends.

And we all have stuff to do, and nobody ain’t got time for things that take down our state, sap our strength, make us feel helpless or cause us to procrastinate.

Ain’t nobody got time for that.

So the voices you pay attention to: select them with care.

Observe your state, and ask yourself: which voices cause my state to lift up, and which cause negative reactions and dips?

Engage with the people in the first group, and beware of (or eliminate your intake entirely) voices in the second group.

Ain’t nobody got time for that.

Cheers,

Martin

10 Work From Home Tips from an ex-monk (please share – people need it)

Hey there!

Ok, so here’s the ebook I promised – 10 Work From Home tips from an ex-monk.

Click the image to view and download.

And, please share it with as many people as you like.

Working from home can be a challenge any time, but even more so now.

We all need some help & good ideas, so do please share.

Thanks!

Martin

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