Yes. Your Story Also Deserves to Be Told

A reader wrote in, after reading my article about the lady in the UK who stopped waxing and feeling depressed, and who now sports her beard with pride.

In her words: If you’ve got it, rock it.

Says my reader: this lady has an interesting story to tell.

And yes, that’s true.

But don’t ever let stories like that stop you from telling your own.

The fact that there’s a blind painter in our world, and a paraplegic mountaineer, etc etc etc is no reason to not tell your story.

Becaues it’s not about how big or impressive your story is.

This was my reply:

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Good point, but I’d like to quote the guys at the Content Marketing Institute:

We all have a story to tell – tell it well.

And that really is all there is to it. Because what matters is not how big the story is, or rare, or filled with past or current hardships: it’s about telling any story in such a way that it connects with another person.

And however humble the story: there will always be people who are just waiting for that story to show up and change something in them.

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It’s not about the type of story: it’s about impact.

And even if your story is simple or humble,  your telling it might just be the kick in the pants that somebody else needs.

It’s never about the kind or size or type of story: it’s about finding the person or persons who will resonate with it.

And just like the truth: they’re out there.

Your job as an entrepreneur is to find them.

And I can help you do that, if you want.

Just reach out, and we’ll talk.

Cheers,

​Martin

Meet My New Best Friend (Yes, it’s a Bearded Lady)

The other day, I read about a young woman in the UK, who goes by the name of Harnaam Kaur. Because of a medical condition, she has a beard. Like, a real and proper one. The kind that many a man would be jealous of. And after years of waxing and being subjected to bullying, […]

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The Why of The Cabal Creative… (Hint: it’s for you as much as for us)

The article below is an excerpt of the premium LEAP Marketing newsletter I used to publish. I’m posting it today because it’s a perfect illustration of exactly what The Cabal Creative is about, and for. Our mission is to not just teach, but to demonstrate, that we can be far far more than we believe […]

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Falling in Love With the Problem

You probably know that I don’t believe in problems. More specifically, that I find it useful to reframe a “problem” into a challenge, a dilemma, or an opportunity. But the other day on Daniel Pink’s podcast, I heard Tina Selig give a completely different spin on things. Tina says that there’s enormous benefit to falling […]

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Your Own Personal Yoda

One day, a man named John decides that the time has come: he’s going to go skydiving. Excited and a bit fearful, he calls up the local airfield and books a spot on a Cessna. He marvels at the scenery as the plane climbs. The wind rushes by as he looks out the open doorway… […]

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Permission? No No, They Can’t Take That Away From Me

The other day, I was reprimanded by an artist, because apparently someone who creates “computer scribbles” isn’t supposed to “frame them as if it’s art”. And, I’m also not supposed to “suddenly call myself an artist”. Which I find hilarious, because I’ve been an artist all my life. And never mind that I wrote and […]

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Unswaddle Yourself?

I’ve never had children so I never gave any thought to the practice, but the other day a client wrote about swaddling: The practice of wrapping a baby tightly in a blanket, in order to promote sleep. Apparently, it can have benefits – but when the practice continues for too long, it can cause problems, […]

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Turning Competition Into Something Healthy (Maybe Even Spiritual?)

She tells me that she has a very competitive nature, and she wonders if that’s a good thing. For example, when playing sports: should she go all out, true to her competitive nature? Might upset her partner, if she keeps winning. So, what to do? Well, one thing you can do if you have a […]

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You Settled for Golf???

Halfway up the summit, safe in his harness, he stops for a breather. Looks around. Looks down. Hundreds of meters. And suddenly it hits him: “I can’t believe I settled for golf!” This client, he’s always been into nature. Climbed, hiked, roughed it on his own with a knapsack and a compass… this guy IS […]

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Safe

When I talk or write about self-awareness, and the importance of developing it, that’s not some new-age self-help fad. In fact, getting to really know yourself on a deep level (including the scary bits and the parts you’d rather pretend aren’t there (Oh hello anger! You still with me? I thought I’d left you behind) […]

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