Whether you’re a coach or consultant or trainer or speaker: you have a list of past & present buyers, and you have your IP – the Zone-of-Genius work that only you can do.
When you put those two together in a strategic way, you can still serve your people and make revenue, even at times like these.
The IP to Profit system was created to help people like yourself – because while it’s true that right now nothing is the same, one thing hasn’t changed:
Your people still need you. And this system shows you how to keep your sales going and keep your customers benefitting from your work, simply by creating offers that address specific, current, painful needs.
Get step-by-step instructions on exactly what to ask, say, and offer in order to create a new revenue centre out of your intellectual property and your customer database.
This 1-hr video training guides you through each step in detail
First, watch the above training, segment your customer list, and survey your people.
Once done, schedule a 20 minute call with Martin to assess the data you surfaced, and to see if a Jumpstart Session would be helpful.
If so, your session will be scheduled then and there.
Meet with Martin for a 3 hour deep work session.
He’ll help you analyse your survey results, take you through the Extract IP process, and he’ll help you create offers and messaging specific to your customer segments.
You’ll walk away with offers, copy, and scripts, ready to deploy.
With your offers and creative assets in hand, you’re ready to go back to your survey respondents, and sell your offer.
And to make sure you get the most out of your IP, you’ll receive a 1-hour Iteration Session two weeks later, where Martin helps you analyse your sales results and optimise for increased conversions.
Martin is a coach and consultant for ethical selling & business growth, recognised by business leaders across the globe as the #1 authority on ethical selling.
An ex-monk and former copywriter, he works with purpose-driven coaches, consultants and entrepreneurs – people who are committed to doing good, impactful work – so that they earn more money, reach more people, and enjoy a fun and lucrative business.
To him, being in business is an art and an act of service – and his unique values-first approach enables ‘good-egg entrepreneurs’ – people who operate with integrity and ethics – to grow their business and still sleep at night.
He lives in Spain with a cat named Funky, a few guitars, a big smile, and an iPad on which he draws illustrations and cartoons.
Contact, Social & Articles
Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.
~ Antonio Herrezuelo,
Martin helped me take an idea for a business from idea to execution, allowing me to reach an international audience fast.
With Martin’s expert advice and guidance, I was able to make a solid profit in my first year and increase it every single year afterwards.
~ Paula Mould
Paula Mould Online
I so look forward to these talks, Martin.
You’re our secret weapon!
~ Richard Hall
Award-winning fine artist
ARC Living Master
It might be odd, coming from an ex-monk, but: I love business, entrepreneurship, and all things marketing & sales.
Especially given how much impact a savvy and ethical entrepreneur can have on society and individuals – and even more so if the coach, consultant, or entrepreneur aims to go against established norms and is bent on disrupting the broken status quo.
This is why my mission is to equip everyone with a good heart and a valuable offer with the tools, training and mindset that enables you to have an impact for the better.
What problems do you cause?
Mindset, method, skillset
Let’s give money to our competitors!
Create a new revenue centre in two weeks or less
Download the book, learn a simple system you can start implementing today, and you’ll also receive a short daily coaching email on ethical selling and business growth.
and discover how to sell the way nice people do
You’ll also receive a short daily email on ethical selling and business growth.